DMA's Do the Right Thing: Best Practices Digital Guidepost

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The document summarizes best practices for digital marketing as outlined by the Digital Marketing Association (DMA). It covers guidelines for online advertising, behavioral advertising, email marketing, mobile marketing, and social media marketing. Specific topics discussed include privacy policies, notice and choice, and compliance with laws like CAN-SPAM and TCPA. The DMA provides resources to help marketers ensure their digital activities comply with self-regulatory guidelines.

Technology Business

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CCPA is set to be the most comprehensive privacy law to date in the US and aims to give Californians more control over their personal information. During my work at Criteo, I'm in charge of CCPA project from initialisation, planification to answer to the clients questions. Furthermore, I took specific actions including training program, One pager and Q&A edition, as well as cooperation with other departments, such as marketing, law and sales teams.

Email Evolved: Compliance and Deliverability

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Digital Marketing Report, Vol 1. Number 9

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Ask any modern marketer for their favorite privacy acronym, and they will probably tell you: GDPR, LGPD, CCPA, or PIPL – and that’s before we factor in layers of data ethics or self-regulatory practices like opt-in, opt-out, CDPs and CMPs, PII and SPI, AMIs and beyond cookies. Too often, there is a lack of clear guidance for marketers on how to transform compliance requirements into Marketing practices. Not to mention the fact that many times the legalese leaves room for broad interpretation, giving rise to questions like: Do you need consent for everything? Can your company capture consent in exchange for content? How is notice and enhanced notice being extended? In this webinar, we explore tactics and strategies Marketing teams can implement to comply with both privacy laws and important self-regulatory programs and still achieve consumer trust and exceed business objectives. This webinar reviews: - Consent and marketing under current privacy laws and regulations - What you can and cannot do to identify prospects, generate leads and convert into customers - The key questions a marketer needs to ask their agencies and ad tech service providers

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The California Consumer Privacy Act (CCPA)

Tinuiti

The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.

CCPA and the Future of Privacy-First Digital Advertising

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What is CCPA? The California Consumer Privacy Act (CCPA) - which goes into effect on January 1, 2020 - grants California residents (“consumer”): ● Control over: ○ What entities are collecting their data ○ What type of data is being collected and for what purpose ○ Who the data is being sold to / shared with and for what purpose ● The ability to delete the consumer’s data and/or stopping any selling/sharing of data Under CCPA, data collection and data sharing become fully transparent to the consumer, and, most importantly, companies must process opt-out requests within 45 days.

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We strongly support the objectives of the California Consumer Privacy Act (CCPA), but we have notable concerns around the likely negative impact on California consumers and businesses from some of the specific language in the law. We provide this initial comment to provide you with information about the significant importance of a data-driven and ad-supported online ecosystem, industry efforts to protect privacy, and in section III of the letter draw your attention to several areas that can be addressed and improved through the rulemaking process. We will provide more detailed comments over the coming weeks.

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The new GDPR regulation went into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared. This webinar will cover: - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement - The GDPR elements marketers must know about - The elements of PII that will be affected and what marketers need to do about it - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc. - Tactical marketing updates needed to meet GDPR guidelines

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