1. The document discusses 9 best digital marketing strategies for startups including email marketing, social media marketing, pay-per-click marketing, search engine optimization, influencer marketing, content marketing, retargeting ads, viral marketing, and affiliate marketing. 2. It notes that while some predicted the death of email marketing, emails still deliver a high ROI. It also discusses how social media, pay-per-click ads, SEO, influencer marketing, content marketing, retargeting ads, viral content, and affiliate marketing can help startups succeed. 3. The document concludes by noting that digital marketing is important for reaching more online consumers and that startups can do digital marketing themselves or hire

1. 9 of the Best Digital
Marketing Strategies for
Startups

2. Email Marketing
Despite predictions of its death in the marketing world, emails are still
around and delivering a handsome return on investment (ROI) to
marketers.
1

3. Social Media Marketing
Social media has become a powerful marketing tool these
days.
3

4. Pay-Per-Click Marketing
(Google AdWords)
Pay-per-click (PPC) marketing is a method of using search engine
advertising to bring visitors to your website. PPC is a powerful
marketing tool to generate sales-ready leads.
3

5. Search Engine Optimization
There are hundreds of websites in your niche alone. How can
your website come up on the top when
potential customers search for the keywords relevant to your
business? This is where search engine optimization (SEO)
plays a decisive role.
5

6. Influencer Marketing
The trend of influencer marketing is catching on really fast. It was
observed in a study that 84% of marketers expected to launch at least
one influencer marketing campaign in the next 12 months.
5

7. Content Marketing
Content marketing has become a must for businesses these
days, whether you are working in the B2B or B2C domain.
7

8. Retargeting Ads
You kicked-off your startup because you were convinced with your
business idea. Why? It was your business idea, so you believed in it.
7

9. Viral Marketing
As a startup, there’s no better way to create a strong buzz
about your brand than going viral on the internet. Creating
content that goes viral can make your business an overnight
success.
9

10. Affiliate Marketing
Affiliate marketing can be treated as a sibling of influencer marketing. It
too relies on the influence of people to bring in sales. Which is why you
should consider integrating it with your influencer campaign.
9

11. “ Digital marketing is
important because more and
more consumers are
online; digital marketing is an
immediate way to reach them.
traditional marketing can no
longer reach people quite
like digital marketing.
11

12. You can do these
Digital marketing
process by your
self or you can hire
a digital marketing
agency.
12

13. Have a good digital presence in future.
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