This document summarizes the key findings from two B2B marketing studies. It finds that acquiring new customers is the top marketing objective for most companies in 2021. It also finds that online channels like social media, email, and search will continue to dominate marketing spending. Specifically, social media platforms like LinkedIn and Facebook as well as blogging are seen as most important. The document recommends that B2B marketers focus on online and offline data integration, aligning sales and marketing, addressing constant change, using marketing automation, focusing on both new and existing customer acquisition, and improving social media strategies and mobile strategies.