Delivered as a 30 minute coaching-focused topic at the Global Scrum Gathering in Vienna 2019, this session describes opportunities that support recognizing business reward through programs available to Scrum Alliance Certified Agile Coaches (CAC).

1. Building Real Value from your
Coaching Certification

2. !2
Vernon is a Scrum Alliance Certified Enterprise Coach
(CEC), Certified Team Coach (CTC), Scrum Trainer (CST)
and the first Path to CSP Educator in Asia, He is also an
International Coaching Federation Professional Certified
Coach (PCC). Vernon has 30+ years of software
development, IT, and operations experience including 20+
years leading award-winning teams in China.
Vernon is an active member of Scrum Alliance volunteer
teams including the Coaching Program Improvement Team
(PIT), CTC Review Team, and Guides Advisory Team.
Vernon Stinebaker
Principal, Agile Practices

3. About Perficient

4. !4
$487 Million in revenue 2016
1997Founded
PRFT Listed on NASDAQ
95% Repeat Business Rate
Employees
3000+
N. America locations
23
Global US, EU, China + India

5. Why?

6. How?

7. !7
Hopefully you know:
As part of the Certification Via Coaching program, CACs may recommend
individuals for whom they have provided a minimum of 25 hours of in-person,
one-on-one, or small group Scrum coaching (eight individuals maximum) for
Certified ScrumMaster® and Certified Scrum Product Owner® certification.

8. !8
Do you also know?
As a CAC, you can apply to become a Scrum Alliance Path to CSP Educator.
CACs can create coaching-based programs to deliver A-CSM, CSP-SM, A-
CSPO, and CSP-PO.

9. !9
But wait, there’s more!
As a CAC, you can apply to become a Scrum Alliance Path to Coaching Mentor.
CACs can leverage the Path to Coaching Program by becoming a Mentor in this
program. Path to Coaching Mentors help individuals develop professional
coaching skills, preparing them for Guide Level coaching certifications (CAC).
Path to Coaching

10. !10
And one more thing!
As a CAC, you can apply to become a Scrum Alliance Path to Coaching Mentor.
CACs can leverage the Path to Coaching Program by becoming a Mentor in this
program. Path to Coaching Mentors help individuals develop professional
coaching skills, preparing them for Guide Level coaching certifications (CAC).
Path to Coaching
Nomination Path

11. What?

12. !12
What might this look like in practice?
Path to CSP Learners
15 learners @ $2,000 per/learner = $30,000
Path to Mentoring Program
2 cohorts, 20 people each at $1,000 = $40,000
That’s $70k — and you could do it as a side hustle
—-
YMMV — building your brand and marketing yourself and your offerings is
essential

13. !13
What are you going to do with this information?
Take a few seconds, right now, to write down your next steps!
Extra credit — work with someone near you to establish accountability for taking
action on your next steps.

14. Q&A