Presentation on using the Scrum Framework to maximize business value. Presented at the Seattle Scrum Gathering on May 17, 2011.

1. Scrum:
for Business

2. 90% of businesses fail during their first 2 years

3. 42.7% of statistics are made up on the spot

4. Business Survival Rates
70%
69%
52.5%
49%
Survival Rate
35%
34%
26%
17.5%
0%
2 5 10 15
Years
U.S. Department of Commerce, Census Bureau, Business Dynamics Statistics; U.S. Department of Labour, Bureau of Labor Statistics, BED.
http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24

5. Scrum: for Business
Mention the New New Product Development Guide
If youʼre already doing this GREAT!!! Unfortunately I teach and coach many (many) organizations who are not.

6. Scrum: For Business
Doing the right thing the right way
Right Quick but
Thing unsustainable Enduring Success
wins
Wrong
Slow Failure Fast failure
Thing
Wrong Right
Way Way
Agile Product Management with Scrum: Creating Products that Customers Love
Roman Pichler, 2010

7. Introduction
Vernon Stinebaker ( )
Director of Technology Operations, Perficient
CST
http://www.linkedin.com/in/vernonstinebaker
http://twitter.com/vernons

8. About Perficient
Public company (NASDAQ: PRFT)
Established 1996
18 offices in the US
Hangzhou office opened 2004
200 people in Hangzhou/1400 Worldwide
100+ CSMs/40+ CSDs/20+ CSPOs in China
Early adapter of agile methodologies
CMMI Level 5 using agile methodology
Track record of success with distributed agile

9. Albert Einstein: “Insanity: doing the same thing over and over again and expecting different results.”

11. What if?

14. The big bucket
Draw the big bucket -- everything goes in.

16. Draw the waterfall project. Talk about the 100% of value delivered when 100% of the project is complete.

18. Who do you want to be when you grow up?

20. I firmly believe the new-age company has to be
product-centric and operate every day as if it
were a start-up.
- Jay Elliot, Former Sr. Vice President of Apple, The Steve Jobs Way: iLeadership for a New Generation

21. Why Scrum?

22. Scrum: For Business
Doing the right thing the right way
Right Quick but
Thing unsustainable Enduring Success
wins
Wrong
Slow Failure Fast failure
Thing
Wrong Right
Way Way
Agile Product Management with Scrum: Creating Products that Customers Love
Roman Pichler, 2010

23. Right thing
Who is responsible for doing the right thing?
Product Owner

24. Right way
Steven Paul Jobs didn’t set out to be a Product Czar.
- Jay Elliot, Former Sr. Vice President of Apple, The Steve Jobs Way: iLeadership for a New Generation

25. Right way
Who is responsible for making sure we’re doing
it the right way?
ScrumMaster

26. Right way

27. Right way
Little buckets

28. Right way
Maximizing the value of little buckets

29. Right way
Prioritization

30. Right way
ROI

31. Utility of Requirements
7%
13%
45%
16%
Always used
19% Often used
Sometimes used
Seldom used
Never used
The Standish Group
XP 2002

32. Pareto Principal (80/20 Rule)
100
75
50 Top 20%
Second 20%
Never/seldom used
25
0
Requirements

33. Right way
When should we deliver?

34. Right way

35. Right way

36. Right way

37. Right way
Minimally shippable product

38. Right way
Budget worries?
I don’t think so!

39. Right way
Inspect and adapt

40. Right way

41. Right way
Inspect and adapt

42. Right way

43. Right way

44. Right way
When should we stop?

45. Right way
Stop and draw the 6 Sprint example.
Can we deliver value at any time?
Can we stop at the end of any Sprint?
If we do stop, have we delivered the highest possible value in the shortest possible time?
What about 80/20 here too? (240% return vs. 100% return)

46. Scrum: For Business
Doing the right thing the right way
Right Quick but
Thing unsustainable Enduring Success
wins
Wrong
Slow Failure Fast failure
Thing
Wrong Right
Way Way
Agile Product Management with Scrum: Creating Products that Customers Love
Roman Pichler, 2010

47. Right way

48. Wrong way
Don’t inspect and adapt

49. Wrong way
Opportunity Cost
Talk about YahooPlus! The opportunity that never happened.

50. Wrong way
Right Quick but
Thing unsustainable Enduring Success
wins
Wrong
Slow Failure Fast failure
Thing
Wrong Right
Way Way
Agile Product Management with Scrum: Creating Products that Customers Love
Roman Pichler, 2010

51. Wrong way

52. Q&A

53. Disclaimer
No actual products were harmed in the making
of this presentation.

54. Thank you!