Building products ? Start with User eXperience Design !

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1) The document discusses the importance of starting with user experience (UX) design when building products. 2) Good UX focuses on understanding users and their needs to create simple, efficient experiences that help users achieve their goals. 3) The presenter provides examples of how mobile money services in Cameroon could have a better UX through self-registration and ensuring critical mass of bill payment options before launching that feature.

Technology Business

Building products ?
Start with
User eXperience Design!
Patrick NDJIENTCHEU, @tchenpat, Software Engineer and Tech Entrepreneur
Billing Designer at Orange Cameroon
Co-founder of koutchoumi.com and djoss.tv

Barcamp Cameroon 2012. Yaoundé, May 19 2012.

What is User eXperience ?

UX is the way a person
feels before/while/after
using a product or a
service to achieve his
goals.
@tchenpat

Objectives of UX
According to Nielsen Norman Group

“True user experience produce
products that are a joy to own, a joy
to use”.

@tchenpat

Common reasons why people don't
start by UX Design

X You think you can represent the user.

X You focus on building the product right
instead of building the right product.

X You think of user experience as
an afterthought.

@tchenpat

Why you should start by UX Design

Focus on users and their needs early
helps you define a product with necessary
features only.

UX design helps define the simplest
and most efficient path to help your
users reach their goals.

@tchenpat

Case Study : mobile money
services in Cameroon

Registration You need to go to a shop and fill a
form to get registered.
Frustrating !

Bill payments Just a few companies are accepting
mobile payments.
Disappointing !

@tchenpat

A better UX for mobile money
services in Cameroon
Registration

Self Care

Just send

MONEY FIRSTNAME LASTNAME

to 150.

@tchenpat

A better UX for mobile money
services in Cameroon
Registration
Ohh wait…there is a better way. As mobile
subscribers are already identified, they can just send

MONEY

to 150

Benefits : accessible, easy to use, better adoption.
@tchenpat

A better UX for mobile money
services in Cameroon
Bill payments
Get critical mass of merchants before
commercializing the “bill payments”
service.

Success stories :
iTunes Store launched with 200K songs in 2003 !
Amazon MP3 launched with 2m songs in 2007 !

Benefits : happy users.
@tchenpat

To end…
“Asking
"What would be best for our customer?"
leads to average results.

Instead ask,
"What will blow our customers' minds?"
” Box CEO Aaron Levie

UX Design is just about blowing your customer’s minds !
So, start with it and keep refine it !
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Building products ? Start with User eXperience Design !

1. Building products ? Start with User eXperience Design! Patrick NDJIENTCHEU, @tchenpat, Software Engineer and Tech Entrepreneur Billing Designer at Orange Cameroon Co-founder of koutchoumi.com and djoss.tv Barcamp Cameroon 2012. Yaoundé, May 19 2012.

2. What is User eXperience ? UX is the way a person feels before/while/after using a product or a service to achieve his goals. @tchenpat

3. Objectives of UX According to Nielsen Norman Group “True user experience produce products that are a joy to own, a joy to use”. @tchenpat

4. Common reasons why people don't start by UX Design X You think you can represent the user. X You focus on building the product right instead of building the right product. X You think of user experience as an afterthought. @tchenpat

5. Why you should start by UX Design Focus on users and their needs early helps you define a product with necessary features only. UX design helps define the simplest and most efficient path to help your users reach their goals. @tchenpat

6. Case Study : mobile money services in Cameroon Registration You need to go to a shop and fill a form to get registered. Frustrating ! Bill payments Just a few companies are accepting mobile payments. Disappointing ! @tchenpat

7. A better UX for mobile money services in Cameroon Registration Self Care Just send MONEY FIRSTNAME LASTNAME to 150. @tchenpat

8. A better UX for mobile money services in Cameroon Registration Ohh wait…there is a better way. As mobile subscribers are already identified, they can just send MONEY to 150 Benefits : accessible, easy to use, better adoption. @tchenpat

9. A better UX for mobile money services in Cameroon Bill payments Get critical mass of merchants before commercializing the “bill payments” service. Success stories : iTunes Store launched with 200K songs in 2003 ! Amazon MP3 launched with 2m songs in 2007 ! Benefits : happy users. @tchenpat

10. To end… “Asking "What would be best for our customer?" leads to average results. Instead ask, "What will blow our customers' minds?" ” Box CEO Aaron Levie UX Design is just about blowing your customer’s minds ! So, start with it and keep refine it ! @tchenpat

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