NFCA Startup Day
2020
Building Our Co-ops:
Community Organizing
NFCA Startup Day 2020
NFCA Startup Day 2020 1
BUILDING OUR CO-OPS
NFCA Startup Day 2020 2
We made a mistake!
Governance
Ownership/
Outreach
Business
Developmentx
3 key pieces
to building a
food co-op:
3 areas of
startup
food co-op
board
work:
NFCA Startup Day 2020 3
a few words, a big difference
Ownership/
Outreach
Community
Organizing
● figuring out what problems your community
needs/wants to solve together = shared vision
● developing leadership that reflects the community
● empowering the community to lead
● growing your base the grassroots way
● connecting to other orgs, collaborating
● establishing your co-op’s power in the community
● raising the capital needed to WIN!
NFCA Startup Day 2020 4
this still includes:
Ownership/
Outreach
Community
Organizing
● developing a visual identity
● social media
● newsletters
● events
● tabling
● Etc.
BUT all within a community organizing
framework, always to build community power to
solve the problem identified.
NFCA Startup Day 2020 5
let’s talk about those self-assessments!
● Vision: is it rooted in community?
● Leadership: does it reflect your community?
● Participation: who’s building this co-op?
● Org Power: have you built community power?
● NOW!you don’t need a store to be a co-op!
NFCA Startup Day 2020 6
VISION: it’s the root of everything
VISION
community leadership
participation
organizational power
solutions and service!
NFCA Startup Day 2020 7
VISION: it’s the root of everything
VISION
community leadership
participation
organizational power
solutions and service!?
§ Glorification of a leader
§ Leadership = Relationship + Trust
§ Are you sharing power?
§ Nurture Core Volunteers = Equals
§ Are you replaceable as a leader?
§ Momentum → Movement
NFCA Startup Day 2020 8
Leadership → Building a Movement
NFCA Startup Day 2020 9
so what if there are some cracks?
VISION
community leadership
participation
organizational power
?
NFCA Startup Day 2020 10
your “tuckpointing” tool kit
1. Community Organizing
assessment
2. Call your owners, really
3. One on ones
4. Learn to ask for and take
feedback
NFCA Startup Day 2020 11
using the self-assessment
• Take it: as individual board members, share
your results, discuss where you agree, where the
are different views
• Unify it: come up with an agreed on list of
your strongest points *and* the top area(s) of
concern
• Action it: what will we do?
• VISION: a note, if you’re not unified here or
don’t agree on what to do, REACH OUT
NFCA Startup Day 2020 12
Calling Your Member-Owners (Co-op Builders)
§ How & Why
§ Focus on:
§ Building Community
§ Listen! Give Members Control
§ Empathy & Support
§ Demonstrate value of co-op NOW
NFCA Startup Day 2020 13
Calling Your Member-Owners (Co-op Builders)
§ Concerns or resistance?
§ Get Your Leaders on Board
§ Caller Script/Training
§ Match callers up to folks affinity groups
§ Put together a resource sheet
§ What to do with what you hear:
§ Record on a spreadsheet
§ Follow-up email
§ Review the results
§ Discuss: Key Takeaways
NFCA Startup Day 2020 14
One-on-Ones: Community Power
§ Longer (20-30 min) and more in-depth & strategic
conversations
§ Get perspectives that need to hear from those
core to our co-op AND those not yet involved in
our co-op
§ Learn what they believe/want AND why they hold
those beliefs and desires
§ Learn how that person’s unique talents and
insights can be leveraged to support our common
goals.
§ Practice “playing Uno” with your visions - build
your skill at finding a “match”!
(Credit: Brenda Haines/Oshkosh)
1. Schedule Your Board’s Community Organizing
Assessment Discussion - bring you top areas of
strength and concern to the next NFCA call! (2 weeks)
2. Call Your Members! (one month)
3. One-on-Ones! (6-8 weeks)
4. Startup Call: June 15th, 5:00 - 6:30pm EST
5. Part 2: Community Organizing Skills Retreat
Sat. June 27th, 10am - 12:30pm EST
NFCA Startup Day 2020 15
OUR NEXT STEPS: Working Together!
THANKS & EVALS
NFCA Startup Workshop 2020 16

Building Our Co-ops: Community Organizing

  • 1.
    NFCA Startup Day 2020 BuildingOur Co-ops: Community Organizing NFCA Startup Day 2020
  • 2.
    NFCA Startup Day2020 1 BUILDING OUR CO-OPS
  • 3.
    NFCA Startup Day2020 2 We made a mistake! Governance Ownership/ Outreach Business Developmentx 3 key pieces to building a food co-op: 3 areas of startup food co-op board work:
  • 4.
    NFCA Startup Day2020 3 a few words, a big difference Ownership/ Outreach Community Organizing ● figuring out what problems your community needs/wants to solve together = shared vision ● developing leadership that reflects the community ● empowering the community to lead ● growing your base the grassroots way ● connecting to other orgs, collaborating ● establishing your co-op’s power in the community ● raising the capital needed to WIN!
  • 5.
    NFCA Startup Day2020 4 this still includes: Ownership/ Outreach Community Organizing ● developing a visual identity ● social media ● newsletters ● events ● tabling ● Etc. BUT all within a community organizing framework, always to build community power to solve the problem identified.
  • 6.
    NFCA Startup Day2020 5 let’s talk about those self-assessments! ● Vision: is it rooted in community? ● Leadership: does it reflect your community? ● Participation: who’s building this co-op? ● Org Power: have you built community power? ● NOW!you don’t need a store to be a co-op!
  • 7.
    NFCA Startup Day2020 6 VISION: it’s the root of everything VISION community leadership participation organizational power solutions and service!
  • 8.
    NFCA Startup Day2020 7 VISION: it’s the root of everything VISION community leadership participation organizational power solutions and service!?
  • 9.
    § Glorification ofa leader § Leadership = Relationship + Trust § Are you sharing power? § Nurture Core Volunteers = Equals § Are you replaceable as a leader? § Momentum → Movement NFCA Startup Day 2020 8 Leadership → Building a Movement
  • 10.
    NFCA Startup Day2020 9 so what if there are some cracks? VISION community leadership participation organizational power ?
  • 11.
    NFCA Startup Day2020 10 your “tuckpointing” tool kit 1. Community Organizing assessment 2. Call your owners, really 3. One on ones 4. Learn to ask for and take feedback
  • 12.
    NFCA Startup Day2020 11 using the self-assessment • Take it: as individual board members, share your results, discuss where you agree, where the are different views • Unify it: come up with an agreed on list of your strongest points *and* the top area(s) of concern • Action it: what will we do? • VISION: a note, if you’re not unified here or don’t agree on what to do, REACH OUT
  • 13.
    NFCA Startup Day2020 12 Calling Your Member-Owners (Co-op Builders) § How & Why § Focus on: § Building Community § Listen! Give Members Control § Empathy & Support § Demonstrate value of co-op NOW
  • 14.
    NFCA Startup Day2020 13 Calling Your Member-Owners (Co-op Builders) § Concerns or resistance? § Get Your Leaders on Board § Caller Script/Training § Match callers up to folks affinity groups § Put together a resource sheet § What to do with what you hear: § Record on a spreadsheet § Follow-up email § Review the results § Discuss: Key Takeaways
  • 15.
    NFCA Startup Day2020 14 One-on-Ones: Community Power § Longer (20-30 min) and more in-depth & strategic conversations § Get perspectives that need to hear from those core to our co-op AND those not yet involved in our co-op § Learn what they believe/want AND why they hold those beliefs and desires § Learn how that person’s unique talents and insights can be leveraged to support our common goals. § Practice “playing Uno” with your visions - build your skill at finding a “match”! (Credit: Brenda Haines/Oshkosh)
  • 16.
    1. Schedule YourBoard’s Community Organizing Assessment Discussion - bring you top areas of strength and concern to the next NFCA call! (2 weeks) 2. Call Your Members! (one month) 3. One-on-Ones! (6-8 weeks) 4. Startup Call: June 15th, 5:00 - 6:30pm EST 5. Part 2: Community Organizing Skills Retreat Sat. June 27th, 10am - 12:30pm EST NFCA Startup Day 2020 15 OUR NEXT STEPS: Working Together!
  • 17.
    THANKS & EVALS NFCAStartup Workshop 2020 16