The document discusses opportunities for healthcare payers to engage consumers through marketing. It outlines the changing healthcare landscape with a shift to private insurance exchanges and more value-based payments. The presentation recommends payers personalize marketing across channels, automate multi-channel engagement to do more with less, and use an integrated platform. It provides examples of marketing programs targeting different consumer types and stages of the buying cycle.
A quick snapshot about importance of mobility in insurance business. With a brief overview of insurance business with extremely hig cost pressure on asset improvemen and claims management, customer data and customer behaviour becomes most important, hence insurance providers going mobile to be part of customers day-to-day life.
Straight Through Processing (STP) has reduced customer on-boarding time, claims processing time, and travel insurance issuance time, this increases the agility of the insurance business to concentrate efforts on more core activities of the business.
Enabling insurance brokers, agents with customer data on the go will enable them to better sell the insurance products.
By tracking customer health quality, eating & sleeping behaviour, fitness level which enables in calculating thee risk profile of a customer.
Using IoT, Telematics, tracking a drivers behaviour and vehicle usage helps insurers to propose innovative insurance packages.
The COVID-19 pandemic has drastically changed the insurance industry landscape. It has presented new challenges for insurance companies including higher claims and losses, the need for new pandemic-related insurance products, and pressure on customer support from increased queries. Insurers must now focus on areas like claims operations, pricing and underwriting, customer support, loss estimation and reserving, sales and marketing, and legal issues. Analytics and AI solutions can help insurers address these challenges and opportunities.
Checklist to become customer first neo bank- 2021 proven solutionIndusNetMarketing
Neobanks need to become customer-first to succeed in the long run. While neobanks have increased customer base recently, customer switching rates remain low. To disrupt banking, neobanks must offer unique personalized experiences for customers. This requires understanding individual customer needs and behaviors through data to provide tailored solutions. The document provides a checklist for neobanks to focus on customer onboarding, engagement, omnipresence, single app features, and collaborations to deliver customer-centric experiences that build loyalty and drive sustainable growth.
The healthcare industry in India is growing rapidly and is expected to reach $280 billion by 2020. Key factors driving this growth include a strong economy, increasing healthcare financing options, a large demand from India's growing and aging population, and increased opportunities in healthcare delivery. Emerging trends include a rise in chronic diseases due to an aging population, empowered and informed consumers demanding more options, and the use of mobile health technologies to improve access. There are also excellent career opportunities in healthcare given the continued high demand for healthcare professionals.
The healthcare industry in India is growing rapidly. Healthcare spending in India is projected to increase at an annual rate of over 12% from $96.3 billion in 2013 to $195.7 billion in 2018. There is also a large bed deficit in India of approximately 30 lakhs beds. The private sector accounts for around 80% of hospital capacity growth in India. Globally, healthcare spending increased 2.8% in 2013 and is projected to increase 5.2% annually through 2018 to $9.3 trillion, driven by aging populations and the rise of chronic diseases. Cost containment remains a major issue for healthcare systems worldwide.
It’s 2020 and healthcare is at a crossroads. Will this be the tipping point in the transformation of care or are we in for yet-another decade of radical change and resistance? Here's six key trends that I think are likely to tip the scales and shape the healthcare business model of the new era.
The document discusses how marketers are now able to market to segments of one due to technological advances and increased data availability. It summarizes that big data has enabled highly targeted marketing messages. It also notes that consumers expect relevant customized content rather than superficial personalization. The proliferation of digital channels has led to information overload, so marketers must find new ways to effectively reach consumers amidst clutter.
A quick snapshot about importance of mobility in insurance business. With a brief overview of insurance business with extremely hig cost pressure on asset improvemen and claims management, customer data and customer behaviour becomes most important, hence insurance providers going mobile to be part of customers day-to-day life.
Straight Through Processing (STP) has reduced customer on-boarding time, claims processing time, and travel insurance issuance time, this increases the agility of the insurance business to concentrate efforts on more core activities of the business.
Enabling insurance brokers, agents with customer data on the go will enable them to better sell the insurance products.
By tracking customer health quality, eating & sleeping behaviour, fitness level which enables in calculating thee risk profile of a customer.
Using IoT, Telematics, tracking a drivers behaviour and vehicle usage helps insurers to propose innovative insurance packages.
The COVID-19 pandemic has drastically changed the insurance industry landscape. It has presented new challenges for insurance companies including higher claims and losses, the need for new pandemic-related insurance products, and pressure on customer support from increased queries. Insurers must now focus on areas like claims operations, pricing and underwriting, customer support, loss estimation and reserving, sales and marketing, and legal issues. Analytics and AI solutions can help insurers address these challenges and opportunities.
Checklist to become customer first neo bank- 2021 proven solutionIndusNetMarketing
Neobanks need to become customer-first to succeed in the long run. While neobanks have increased customer base recently, customer switching rates remain low. To disrupt banking, neobanks must offer unique personalized experiences for customers. This requires understanding individual customer needs and behaviors through data to provide tailored solutions. The document provides a checklist for neobanks to focus on customer onboarding, engagement, omnipresence, single app features, and collaborations to deliver customer-centric experiences that build loyalty and drive sustainable growth.
The healthcare industry in India is growing rapidly and is expected to reach $280 billion by 2020. Key factors driving this growth include a strong economy, increasing healthcare financing options, a large demand from India's growing and aging population, and increased opportunities in healthcare delivery. Emerging trends include a rise in chronic diseases due to an aging population, empowered and informed consumers demanding more options, and the use of mobile health technologies to improve access. There are also excellent career opportunities in healthcare given the continued high demand for healthcare professionals.
The healthcare industry in India is growing rapidly. Healthcare spending in India is projected to increase at an annual rate of over 12% from $96.3 billion in 2013 to $195.7 billion in 2018. There is also a large bed deficit in India of approximately 30 lakhs beds. The private sector accounts for around 80% of hospital capacity growth in India. Globally, healthcare spending increased 2.8% in 2013 and is projected to increase 5.2% annually through 2018 to $9.3 trillion, driven by aging populations and the rise of chronic diseases. Cost containment remains a major issue for healthcare systems worldwide.
It’s 2020 and healthcare is at a crossroads. Will this be the tipping point in the transformation of care or are we in for yet-another decade of radical change and resistance? Here's six key trends that I think are likely to tip the scales and shape the healthcare business model of the new era.
The document discusses how marketers are now able to market to segments of one due to technological advances and increased data availability. It summarizes that big data has enabled highly targeted marketing messages. It also notes that consumers expect relevant customized content rather than superficial personalization. The proliferation of digital channels has led to information overload, so marketers must find new ways to effectively reach consumers amidst clutter.
It is that time of year again – time to look at healthcare trends, predictions and technology innovations for 2018.
Identifying trends is fairly simple, since it relies on looking back to see what the most popular topics have been and continue to be. Many trends tend to stay for more than a year as their momentum builds. Predictions are a little more difficult to identify and assure accuracy, since they are a look into the future. This year we will also be looking at the top 10 technology-related clinical innovations.
Current healthcare expenditure in the GCC is projected to reach US$ 104.6 billion in 2022. Find out about the key drivers for the long-term healthcare development in the GCC.
Property & Casualty Insurance Top Trends 2021Capgemini
The Property & Casualty insurance landscape is evolving quickly with the changing risk landscape, entry of new players, and changing customer expectations. The ripple effects of COVID-19 on the P&C insurance industry and natural disasters such as forest fires have adversely impacted insurance firm books.
In this scenario, to ensure growth and future-readiness, the most strategic insurers strive to be ‘Inventive Insurers’ – assuming a customer-centric approach, deploying intelligent processes, practicing business resilience and go-to-market agility, and embracing an open ecosystem.
Read our Property & Casualty Insurance Top Trends 2021 report to explore the strategies insurers are adapting to remain competitive amidst the evolving business landscape and how they can explore new ways to enhance their profitability.
Career as TATA AIA Insurance Advisor, Tata AIA is a leading brand in Insurance business which offers exiting career for the individuals who has got enterprunial mindset and looking for royalty income with peace of mind.
Insuring the insurance business with actionable analyticsWNS Global Services
The Insurance Industry is faced with a myriad of challenges such as a need to manage costs better, keep update with stringent regulations and the ever increasing demands from consumers. Analytics can play a vital role in assisting Insurance Executives navigate the technical and operational complexities to accelerate the growth of the industry.
Covering key aspects like Reporting, Descriptive or the advanced Predictive and Prescriptive analytics, this Whitepaper “Insuring the Insurance Business with Actionable Analytics” examines a complete view on how analytics can transform the insurance business to create value for all stakeholders.
Improved Underwriting Capabilities for Life Insurance ProviderHCL Technologies
HCL helped a life insurance provider reengineer its business processes to improve underwriting capabilities. HCL designed a complete solution architecture using an insurance platform as the core system. It integrated an advanced underwriting engine with over 20 systems and external data providers. This included reinsurers. An enterprise architecture framework was implemented to meet changing requirements. Straight-through processing was applied to new business, auto underwriting, and claims areas by integrating business rules engines, workflow, imaging, and reinsurance subsystems. This transformed processes to be more customer-centric and improved underwriting efficiencies.
Natural language Processing for Smart contracts in BlockchainCapgemini
1. The document discusses applying natural language processing (NLP) to enterprise search to make it more cognitive and intent-based. It provides examples of how NLP can interpret text, analyze sentiment, and understand intent to improve search results.
2. The document also describes how Capgemini is helping customers evolve their enterprise search capabilities by developing cognitive search solutions using NLP and technologies like Azure, Office 365, and SharePoint. This provides more accurate, efficient search and knowledge retrieval.
3. A demo is provided of a cognitive search solution developed for a consulting firm customer to enable rapid access to expertise data and empower consultants to quickly serve clients.
This document discusses how insurance companies can build analytics capabilities into their value chain. It advocates for a "whole brain analytics" approach that combines rational data-driven analytics with emotional insights from experience. The document provides examples of how analytics can be applied across an insurer's functions, from research and product development to distribution and customer service. It also outlines key considerations for insurance companies looking to establish an effective analytics capability, such as developing a strong governance model, evaluating their information architecture, using the right tools, and establishing an analytics innovation lab.
Telenor Workshop on Welfare Tech: EDB InputNino Lo Cascio
From EDB's strategy on Health-IT towards 2020 and short term focus on self service and Health 2.0.
Input to Telenor workshop on welfare technologies, august 2010.
Alpha 1C - Roadmap to Capturing Copay Program Incremental Volume - White PaperAl Kenney
Crafting the Right Copay Program
- Measuring true return from copay programs is critical for long-term brand success. Many brands overstate returns by not accounting for all spending or assuming all claims are incremental.
- To find incremental volume, brands must understand patient out-of-pocket costs based on managed care coverage and consider abandonment rates which increase with higher copays.
- The greatest potential for incremental volume and lowest costs exist at higher copay levels, as lower copays see little abandonment and claims are likely non-incremental. Focusing offers in higher copay ranges can optimize programs.
A combination of factors, including demographic changes, evolving consumer preferences, and regulatory and compliance mandates, were already spurring change in the health insurance industry. Enter 2020 and the COVID-19 pandemic, which is having sweeping implications for the industry.
At the peak of disruption, the focus was on ensuring business continuity, but new initiatives are cropping up to tackle the challenges as the industry adapts to the new normal.
Furthermore, some changes are here to stay, and it will be prudent for the industry players to be resilient to the market shifts by being agile, improving member centricity, making processes intelligent, and embracing the open ecosystem.
Read our Health Insurance Top Trends 2021 report to explore the strategies insurers are adopting to manage the external pressures.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
The Personalization Revolution: Policyholder Acquisition & Retention in a Di...Peppers & Rogers Group
Service expectations in the insurance industry are on the rise. To keep pace, leading insurers are moving away from a traditional product focus to center business around the customer. In particular, there are a number of opportunities to improve customer acquisition and retention ROI by personalizing marketing, sales, and service interactions. In the presentation, “Good Policy: Personalization Drives Customer Acquisition and Retention for Insurers”, Weston McDonald, SVP of Financial Services at TeleTech, Jonathan Gray, VP of Marketing at Revana, and Elizabeth Glagowski, editor-in-chief, Customer Strategist Journal, explore the specific ways that personalization can drive success in customer acquisition and retention activities for the insurance industry. Discover:
- The growing importance of customer focus in the P&C and life insurance industries
- Six areas of personalization strategy that will boost customer acquisition performance
- Five ways in which personalization can immediately deepen customer retention
The document discusses disruptive technologies and their impact on consumers and enterprises. It finds that cloud and data & analytics continue to drive innovation for enterprises by improving efficiencies and enabling faster innovation cycles. However, security remains the top challenge for adopting cloud services. For consumers, mobile saw a decline as a disruptor while emerging technologies like 3D printing, biotech, and the Internet of Things are gaining prominence. The competition is fierce across the mobile ecosystem to gain market share.
Aegon Americas: Leveraging leading positions in workplace and individual solu...Aegon
Joe Boan (Workplace & Individual Markets), Scott Ramey, (Workplace Solutions) and Phil Eckman (Customer Experience & Advice) provide an update on how Transamerica is leveraging leading positions in Workplace & Individual Solutions.
Jane Smith is an HR manager facing challenges managing her company's insurance policy for 550 employees due to manual processes. A new broker introduces her to BenefitNet, an insurtech platform that can automate tasks like adding/removing employees, providing claims data visibility, and allowing employees to access their own policy details. BenefitNet streamlines workflows between clients, brokers, insurers and employees through digitization.
Mystery shopping involves evaluating customer service by having trained individuals pose as customers and record their experiences. It is used to monitor performance, identify areas for improvement, and ensure positive customer experiences. Direct provides mystery shopping services using both actual and hypothetical secret shoppers across various customer interaction channels like stores, call centers, websites and mobile apps. They deploy a survey tool for real-time reporting to help clients identify issues and make swift improvements.
Amplified provides a turnkey insurance program with products, marketing, administration and underwriting. It offers carriers opportunities to enter new markets quickly and efficiently compete without large capital investments or internal staffing concerns. Amplified's experienced team handles all aspects of the insurance process from product development to policy administration. It provides solutions to issues in the marketplace like affordable pricing, effective marketing and training, efficient processing and risk selection without costly underwriting.
The document discusses Oracle's Customer Experience Cloud for midsize businesses. It highlights how the cloud can help midsize businesses address key challenges in marketing, sales, service and decision making. It describes solutions for modern marketing, sales, CPQ and service that integrate to provide a complete customer experience and drive business transformation.
It is that time of year again – time to look at healthcare trends, predictions and technology innovations for 2018.
Identifying trends is fairly simple, since it relies on looking back to see what the most popular topics have been and continue to be. Many trends tend to stay for more than a year as their momentum builds. Predictions are a little more difficult to identify and assure accuracy, since they are a look into the future. This year we will also be looking at the top 10 technology-related clinical innovations.
Current healthcare expenditure in the GCC is projected to reach US$ 104.6 billion in 2022. Find out about the key drivers for the long-term healthcare development in the GCC.
Property & Casualty Insurance Top Trends 2021Capgemini
The Property & Casualty insurance landscape is evolving quickly with the changing risk landscape, entry of new players, and changing customer expectations. The ripple effects of COVID-19 on the P&C insurance industry and natural disasters such as forest fires have adversely impacted insurance firm books.
In this scenario, to ensure growth and future-readiness, the most strategic insurers strive to be ‘Inventive Insurers’ – assuming a customer-centric approach, deploying intelligent processes, practicing business resilience and go-to-market agility, and embracing an open ecosystem.
Read our Property & Casualty Insurance Top Trends 2021 report to explore the strategies insurers are adapting to remain competitive amidst the evolving business landscape and how they can explore new ways to enhance their profitability.
Career as TATA AIA Insurance Advisor, Tata AIA is a leading brand in Insurance business which offers exiting career for the individuals who has got enterprunial mindset and looking for royalty income with peace of mind.
Insuring the insurance business with actionable analyticsWNS Global Services
The Insurance Industry is faced with a myriad of challenges such as a need to manage costs better, keep update with stringent regulations and the ever increasing demands from consumers. Analytics can play a vital role in assisting Insurance Executives navigate the technical and operational complexities to accelerate the growth of the industry.
Covering key aspects like Reporting, Descriptive or the advanced Predictive and Prescriptive analytics, this Whitepaper “Insuring the Insurance Business with Actionable Analytics” examines a complete view on how analytics can transform the insurance business to create value for all stakeholders.
Improved Underwriting Capabilities for Life Insurance ProviderHCL Technologies
HCL helped a life insurance provider reengineer its business processes to improve underwriting capabilities. HCL designed a complete solution architecture using an insurance platform as the core system. It integrated an advanced underwriting engine with over 20 systems and external data providers. This included reinsurers. An enterprise architecture framework was implemented to meet changing requirements. Straight-through processing was applied to new business, auto underwriting, and claims areas by integrating business rules engines, workflow, imaging, and reinsurance subsystems. This transformed processes to be more customer-centric and improved underwriting efficiencies.
Natural language Processing for Smart contracts in BlockchainCapgemini
1. The document discusses applying natural language processing (NLP) to enterprise search to make it more cognitive and intent-based. It provides examples of how NLP can interpret text, analyze sentiment, and understand intent to improve search results.
2. The document also describes how Capgemini is helping customers evolve their enterprise search capabilities by developing cognitive search solutions using NLP and technologies like Azure, Office 365, and SharePoint. This provides more accurate, efficient search and knowledge retrieval.
3. A demo is provided of a cognitive search solution developed for a consulting firm customer to enable rapid access to expertise data and empower consultants to quickly serve clients.
This document discusses how insurance companies can build analytics capabilities into their value chain. It advocates for a "whole brain analytics" approach that combines rational data-driven analytics with emotional insights from experience. The document provides examples of how analytics can be applied across an insurer's functions, from research and product development to distribution and customer service. It also outlines key considerations for insurance companies looking to establish an effective analytics capability, such as developing a strong governance model, evaluating their information architecture, using the right tools, and establishing an analytics innovation lab.
Telenor Workshop on Welfare Tech: EDB InputNino Lo Cascio
From EDB's strategy on Health-IT towards 2020 and short term focus on self service and Health 2.0.
Input to Telenor workshop on welfare technologies, august 2010.
Alpha 1C - Roadmap to Capturing Copay Program Incremental Volume - White PaperAl Kenney
Crafting the Right Copay Program
- Measuring true return from copay programs is critical for long-term brand success. Many brands overstate returns by not accounting for all spending or assuming all claims are incremental.
- To find incremental volume, brands must understand patient out-of-pocket costs based on managed care coverage and consider abandonment rates which increase with higher copays.
- The greatest potential for incremental volume and lowest costs exist at higher copay levels, as lower copays see little abandonment and claims are likely non-incremental. Focusing offers in higher copay ranges can optimize programs.
A combination of factors, including demographic changes, evolving consumer preferences, and regulatory and compliance mandates, were already spurring change in the health insurance industry. Enter 2020 and the COVID-19 pandemic, which is having sweeping implications for the industry.
At the peak of disruption, the focus was on ensuring business continuity, but new initiatives are cropping up to tackle the challenges as the industry adapts to the new normal.
Furthermore, some changes are here to stay, and it will be prudent for the industry players to be resilient to the market shifts by being agile, improving member centricity, making processes intelligent, and embracing the open ecosystem.
Read our Health Insurance Top Trends 2021 report to explore the strategies insurers are adopting to manage the external pressures.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
The Personalization Revolution: Policyholder Acquisition & Retention in a Di...Peppers & Rogers Group
Service expectations in the insurance industry are on the rise. To keep pace, leading insurers are moving away from a traditional product focus to center business around the customer. In particular, there are a number of opportunities to improve customer acquisition and retention ROI by personalizing marketing, sales, and service interactions. In the presentation, “Good Policy: Personalization Drives Customer Acquisition and Retention for Insurers”, Weston McDonald, SVP of Financial Services at TeleTech, Jonathan Gray, VP of Marketing at Revana, and Elizabeth Glagowski, editor-in-chief, Customer Strategist Journal, explore the specific ways that personalization can drive success in customer acquisition and retention activities for the insurance industry. Discover:
- The growing importance of customer focus in the P&C and life insurance industries
- Six areas of personalization strategy that will boost customer acquisition performance
- Five ways in which personalization can immediately deepen customer retention
The document discusses disruptive technologies and their impact on consumers and enterprises. It finds that cloud and data & analytics continue to drive innovation for enterprises by improving efficiencies and enabling faster innovation cycles. However, security remains the top challenge for adopting cloud services. For consumers, mobile saw a decline as a disruptor while emerging technologies like 3D printing, biotech, and the Internet of Things are gaining prominence. The competition is fierce across the mobile ecosystem to gain market share.
Aegon Americas: Leveraging leading positions in workplace and individual solu...Aegon
Joe Boan (Workplace & Individual Markets), Scott Ramey, (Workplace Solutions) and Phil Eckman (Customer Experience & Advice) provide an update on how Transamerica is leveraging leading positions in Workplace & Individual Solutions.
Jane Smith is an HR manager facing challenges managing her company's insurance policy for 550 employees due to manual processes. A new broker introduces her to BenefitNet, an insurtech platform that can automate tasks like adding/removing employees, providing claims data visibility, and allowing employees to access their own policy details. BenefitNet streamlines workflows between clients, brokers, insurers and employees through digitization.
Mystery shopping involves evaluating customer service by having trained individuals pose as customers and record their experiences. It is used to monitor performance, identify areas for improvement, and ensure positive customer experiences. Direct provides mystery shopping services using both actual and hypothetical secret shoppers across various customer interaction channels like stores, call centers, websites and mobile apps. They deploy a survey tool for real-time reporting to help clients identify issues and make swift improvements.
Amplified provides a turnkey insurance program with products, marketing, administration and underwriting. It offers carriers opportunities to enter new markets quickly and efficiently compete without large capital investments or internal staffing concerns. Amplified's experienced team handles all aspects of the insurance process from product development to policy administration. It provides solutions to issues in the marketplace like affordable pricing, effective marketing and training, efficient processing and risk selection without costly underwriting.
The document discusses Oracle's Customer Experience Cloud for midsize businesses. It highlights how the cloud can help midsize businesses address key challenges in marketing, sales, service and decision making. It describes solutions for modern marketing, sales, CPQ and service that integrate to provide a complete customer experience and drive business transformation.
Matthews Retail Advisors has restructured and rebranded to become Matthews Retail Advisors, a business unit of Matthews Real Estate Investment Services. The rebranding aims to deliver a message to clients to "Redefine Your Expectations" of what a commercial real estate broker can provide. Key changes include a new logo, website, and the introduction of proprietary programs like 1031 Private Client Advantage, their only 1031 exchange program for commercial properties. Matthews Retail Advisors provides specialized broker teams for different retail industries and uses technology like Click-to-Sale to track online buyer behavior and contact buyers when they are ready to purchase.
Customer Success - Why and How of Gainsight's 14 ElementsGainsight
The document discusses trends in customer success and provides insights into building a strong customer success program. Some key points include:
1) Customer success drives sales as prospects are talking to existing customers; advocacy is important.
2) For customer success to be effective, it must be a top-down, company-wide priority and cannot remain just a department.
3) The stages of customer success maturity are outlined from reactive to transformational. As companies progress through the stages, key metrics like retention and expansion improve.
4) A periodic table of customer success elements is presented to help standardize a common language for customer success professionals. The elements can be grouped into insights & actions, outcomes, and transformation categories
This corporate presentation outlines Symantec's plans to strengthen its offerings, go-to-market strategy, and financial objectives. Key points include: developing new integrated, modular offerings that solve broader customer needs; simplifying the customer experience and offering tailored solutions; expanding research and development to fuel innovation; and aiming for over 5% organic revenue growth and 30% operating margins by 2017. The presentation also highlights Symantec's global scale, leadership in security and information management, and commitment to corporate responsibility.
The document discusses the importance of voice of the customer (VoC) strategies for companies over the next 10 years. It states that the most successful companies will be those that align everything they do to customer outcomes. It provides an overview of applying VoC, including understanding customer touchpoints, optimizing customer journeys, surveying customers, analyzing feedback, and using insights to improve processes. It emphasizes the need for VoC programs to include employee and stakeholder feedback as well.
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case StudyMike Corak
How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors:
Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base.
Attendees of the session will take way the following:
Why program integration is a must, from the user and search engine point of view
What true integrated program looks like, satisfying user and search engine needs.
A methodology for aligning staff and partners
How to measure the impact, and the potential program improvements that can be achieved
The document discusses key concepts in services marketing. It begins by defining services and providing examples. It then distinguishes between goods and services. Key features of services are discussed, including intangibility, perishability, inseparability, heterogeneity, and simultaneity. The 7Ps marketing mix framework for services is introduced, comprised of product, price, place, promotion, people, physical evidence, and process. Relationship marketing and its goals and strategies are summarized. Finally, the document discusses market segmentation in services marketing.
Etu Insight is a customer segmentation tool that helps marketers segment audiences based on defined criteria. It tracks customer behaviors across digital channels like websites and mobile apps. It uses automatically established "customer gene" attributes like visit patterns, preferences, and contribution to dynamically segment customers. Marketers can then select genes, make segment combinations, or upload lists to create customer segments and download targeted customer lists. The tool aims to help companies enhance customer engagement for higher marketing ROI.
These are the slides displayed during the September 28th webinar on Understanding the Importance of ACOs presented by ROI2 and hosted by Dr. Barry Mennen, MD. With Matt Eyles and Jim Smith.
As a doctor, you know that providing excellent medical care is just one part of running a successful practice. Attracting and retaining patients is just as important, and that’s where digital marketing comes in. In this comprehensive guide, we’ll cover everything you need to know about digital marketing for doctors, including its importance, key components of a successful strategy, and how to measure its success.
Digital marketing for doctors refers to the use of digital channels such as social media, email, SEO, and PPC advertising to attract, engage, and retain patients. It involves creating a strong online presence that communicates your expertise, builds trust, and encourages patients to choose your practice over others.
U.S. consumers are accustomed to purchasing almost anything online; and they expect choice, information and convenience when doing so. With the wide-scale adoption of a consumer-centric retail model across all industries, health insurers are being advised to get on the retail bandwagon. This slideshare and accompanying white paper discusses why the best path forward for health insurers is to deploy an e-commerce platform specifically designed to support all channels and all lines of business. Such a platform will ensure both front-end and back-end capabilities are addressed in a manner that is optimized for healthcare, and it should include search and decision support, personalization and upsell options for the consumer, as well systems integration, billing and payments, and extensive analytics and reporting for the insurer.
- Employers and employees are facing rising healthcare costs, with employers expected to see a 9% increase in costs and employees a 12% increase in out-of-pocket costs in 2011.
- Employees will need to use online tools and advisors to wisely spend their benefits dollars as costs increase. High-deductible health plans are also becoming more popular.
- Businessolver provides a single-source benefits enrollment solution created from a partnership between an insurance carrier, brokerage, and data integration company to simplify benefits enrollment for employers and employees.
This document outlines an webinar on data-driven customer success. The webinar will include an introduction to data-driven customer success, a case study from Thismoment on customer segmentation and renewal success using Totango, and how companies can get started with a data-driven approach. Thismoment will discuss how they use customer segmentation and product usage data from Totango to understand key customer segments, measure the impact of engagement activities, and integrate insights into their Salesforce CRM and Marketo automation. Attendees will learn how monitoring product usage can provide insights to improve renewal rates and customer success plays across the customer journey.
A study on sales promotion SIP MBA Marketingdipak chavan
Webirio Solutions Informatics is a web solutions and computer hardware company based in Aurangabad, India that provides services such as website design, development, hosting, domain registration, payment integration, search engine optimization, server installation, hardware sales, and IT support. The company was founded in 2016 and serves individual, business, and government clients. Webirio believes in using technology and web solutions to help clients achieve their goals through a global and collaborative approach. The document outlines Webirio's terms and conditions, locations, services provided, and need to study sales promotion strategies to improve sales and understand customer purchasing behaviors.
The document discusses how smart brands are using customer data and personalized digital marketing strategies across channels to improve customer acquisition, onboarding, engagement, and retention. It provides examples of how companies like Pei Wei, Mint.com, Dreamfields, Royal Bank of Canada, Beyond the Rack, and The Honest Company use email marketing, mobile push notifications, and lifecycle campaigns to better serve customers at each stage of the customer journey. The key takeaway is that understanding individual customer needs and behaviors enables brands to predict relevant content that drives the customer relationship at every touchpoint.
Similar to Building Long-Term Relationships with Members (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Marketo Engage January 2021 Product Release PresentationMarketo
The document summarizes the January 2021 release of Marketo Engage. It includes:
1) Enhancements to audience sync with Adobe Experience Cloud applications and ad networks.
2) Improvements to the user experience including support for workspaces and partitions.
3) New capabilities for sales teams including Sales Insight for non-native Salesforce integrations and enhancements to Best Bets, email workflows, and account/opportunity panels.
4) Additional features like program member custom field tokens, Salesforce OAuth authentication, and a landing page preview API.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
The document provides an overview of Adobe's roadmap for Marketo Engage in fiscal year 2020. It discusses key themes and priorities for the roadmap including:
1. Foundation for growth through improved integrations with Adobe Experience Cloud and Adobe Experience Platform.
2. Powering sales experiences with new features for Sales Insight to provide reps with buyer insights and enhancements for mobile usage.
3. Connecting people and content through predictive audiences powered by artificial intelligence to help target the right customers, and new capabilities for attribution and measurement through Bizible.
The roadmap highlights how these initiatives will help drive demand, empower marketing and sales teams, and deliver exceptional customer experiences across the journey
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
27. SHIFTING MARKET FOCUS
Our clients indicate:
► Desired growth in share of individual market
► Desired growth in share of Medicaid in existing markets, enter new markets
► Desire to increase National business (including TPA), but hard to accomplish outside of
largest payers
► Desire to enter the Duals segment
► Expected Small Group migration to either self-insured or Marketplace
27
33. …WITHIN THE PAYER VALUE CHAIN
Opportunity for Marketing are Endless!
Develop & Sell Products
Manage Customers &
Benefits
Manage Providers
Manage Member Care
Manage Claims
Administer Accounts
33
34. …WITHIN THE PROVIDER VALUE CHAIN
Conduct Research
Provide Medical
Education
Manage Insurance &
Govt. Contracts
Provide Health Care
Services
Provide Health
Management
Administer Practice
34
41. SHIFTING MARKET FOCUS
Our clients indicate:
► Desired growth in share of individual market
► Desired growth in share of Medicaid in existing markets, enter new markets
► Desire to increase National business (including TPA), but hard to accomplish outside of
largest payers
► Desire to enter the Duals segment
► Expected Small Group migration to either self-insured or Marketplace
41
47. …WITHIN THE PAYER VALUE CHAIN
Opportunity for Marketing are Endless!
Develop & Sell Products
Manage Customers &
Benefits
Manage Providers
Manage Member Care
Manage Claims
Administer Accounts
47
48. …WITHIN THE PROVIDER VALUE CHAIN
Conduct Research
Provide Medical
Education
Manage Insurance &
Govt. Contracts
Provide Health Care
Services
Provide Health
Management
Administer Practice
48
Guiding you through the Webinar to day will be myself – my name is Your Name Here, I work as a Senior Solutions Consultant with Marketo. I am excited to join this webinar today more from a marketing POV. Prior to joining Marketo I worked as a marketing director for 10 years and also spent 5 years on the agency side of the table helping organizations that included higher education institutions with marketing strategy and programming mostly in a digital marketing and social strategy capacity.
So today I will be sharing with you a real life example that I worked on with a Higher Ed institution on the agency side of things, that I think illustrates really well many of the key benefits that Marketo can bring to your marketing teams and programs.
We also have with us today the fabulous Your Other Name Here. Your Other Name Here is a Principal Solutions Consultant with Marketo. She is also product expert and will be walking us through much of the presentation and will be hosting the product demonstration.
A few MINOR house keeping matters to address before we jump in – We know this will be a VERY EXCITING presentation that will provoke many, many questions, so do please keep your questions to the end and we will certainly keep 10-15 minutes to address as many questions as we can. We will do that via the chat window found in your GTM control panel.
With that - let’s jump right in.
So just to start us off here – we like to cover the question of WHY?
Why is Marketo the perfect choice for a Marketing Automation System? Great Question.
To keep this clean and simple – we have three key reasons.
There are many more reasons that we will uncover as we get through this presentation but let’s start with the TOP 3.
#1 – Imagine as we move from batch and blast – we have to ask our selves – how effective are our email initiatives without personalization? How effective are we with engagement? How can we make our offline efforts personalized and turn them into ongoing engaging experiences that render interaction and two way engagements that we can track, measure and optimize?
#2 – Imagine that you could automate MANY of the processes that are manual today. Bring much of your efforts in house and do more with less, while utilizing outside resources for building effective strategies that yield measurable results.
And finally - #3 – Working from ONE PLATFORM to create, deploy and track all of your marketing programs, including cost-effectiveness, multi touch attribution, complete campaign management and more.
We are going to explore the how to do all of this a little more as we move ahead in the presentation, but first we would like to walk you through that real life example we talked about earlier.
Right content to the right buyer at the right time!
As mentioned, I spent 10 years of my career as a marketer and 5 years working with marketing agencies before joining the team at Marketo. I was lucky enough to work with a few higher education institutions on campaign strategy and programming. I will keep the name of the Payer anonymous, as I did not ask permission to use their name, but the reason this is so relevant to today’s presentation is that while working on this campaign initiative, I now know that if I had access to a system like Marketo, what we could have achieved that was far above and beyond what we were able to accomplish.
The campaign was a success, but looking back, I know we could have far exceeded our objectives.
So let me set the stage a little here: The project was to create a campaign that tapped into the past, current and future connections with the university. It was named the Discover your Connection campaign
THE CONCEPT WAS TO: 1-4
We also had some tactical objectives associated with this iniative
1-3
So just to start us off here – we like to cover the question of WHY?
Why is Marketo the perfect choice for a Marketing Automation System? Great Question.
To keep this clean and simple – we have three key reasons.
There are many more reasons that we will uncover as we get through this presentation but let’s start with the TOP 3.
#1 – Imagine as we move from batch and blast – we have to ask our selves – how effective are our email initiatives without personalization? How effective are we with engagement? How can we make our offline efforts personalized and turn them into ongoing engaging experiences that render interaction and two way engagements that we can track, measure and optimize?
#2 – Imagine that you could automate MANY of the processes that are manual today. Bring much of your efforts in house and do more with less, while utilizing outside resources for building effective strategies that yield measurable results.
And finally - #3 – Working from ONE PLATFORM to create, deploy and track all of your marketing programs, including cost-effectiveness, multi touch attribution, complete campaign management and more.
We are going to explore the how to do all of this a little more as we move ahead in the presentation, but first we would like to walk you through that real life example we talked about earlier.
Based on Marketo’s benchmark across over 400 respondents, companies fall into 1 of these 4 maturity categories.
What does it take to get from good to great?