Etu Insight is a customer segmentation tool that helps marketers segment audiences based on defined criteria. It tracks customer behaviors across digital channels like websites and mobile apps. It uses automatically established "customer gene" attributes like visit patterns, preferences, and contribution to dynamically segment customers. Marketers can then select genes, make segment combinations, or upload lists to create customer segments and download targeted customer lists. The tool aims to help companies enhance customer engagement for higher marketing ROI.

1. Etu Insight
Marketers Empowered

2. Etu Insight is a customer
segmentation tool to help
marketers easily segment
target audience based on the
criteria they define.
Ideal for companies that wish
to enhance customer
engagement for higher
marketing ROI.

3. Problems We’re Solving
Ineffective ad campaigns - We target the right person for the
right offerings at the right time
Lost customers - We measure revisit patterns and engage with
high value and loyal customers
Multiple devices and channels - We connect user behaviors
across web and mobile devices to give you a single customer view

4. Key Features
Customer behavior tracking on digital channels including website, mobile web
and apps
Single customer identification from multiple data sources and dimensions
Built-in customer behavior gene attributes
Dynamic customer segmentation through customer gene selection, segment
combinations or list upload
Download customer list of desired segment for targeted marketing campaigns

5. Customer Behavior Tracking
on Digital Channels
Track customer behaviors on
website, mobile web and apps
Support customized behavior
tracking
Provide single customer
identification from multiple data
dimensions

6. Automatically Establish
Customer Gene Attributes
Provide three major customer
gene categories by default: visit
patterns, preferences and
contribution
Support customized gene
attributes for specific enterprise
needs

7. 3 Ways to Create
Customer Segment
Select
from Gene
Segment
Combination
Upload
List

8. Discover Gene Details of
Each Segment

9. Discover Gene Details of
Each Segment

10. Discover Gene Details of
Each Segment

11. Discover Gene Details of
Each Segment

12. A Powerful Segmentation
and Customer Engagement
Tool for the Digital Era

13. About Etu
Etu is a pioneer of Big Data, providing Big Data solutions primarily focused on
helping customers discover, unlock, and utilize valuable information embedded
in extremely large data sets through simple steps. At Etu, our mission is to
develop the value of Big Data Application Solutions with our Appliances and to
concentrate on business developments. Our Big Data business is dedicated to
providing End-to-End solutions for customers to effectively overcome the
challenges of large data sets by utilizing Hadoop-related technologies,
intimately working with all Hadoop distribution, and creating constant
integration with third party tool vendors. With our core competency in Big
Data, professionalism, and expertise Etu is able to address specific business
problems for customers from a diverse set of industries.

14. Etu Big Data Offerings
Etu Manager Big Data Platform
E-Commerce Telco
Digital
Media
BFSIBrands
Etu Recommender
Etu Insight
Etu
Curator
Banking
and
Finance
Solution
Telco
Solution
ConsultingTraining
Professional
Service
High Tech
Manufacture
Etu
IProspects
Etu Data Lake
EduGov

15. Thank You