Presentation at the 5th Philippine Healthcare & Social Media Summit #hcsmph2019, 13 July 2019, Cebu Waterfront Hotel.

1. BUILDING
KNOWLEDGE &
REPUTATION IN
SOCIAL MEDIA
FOR CAREER
ADVANCEMENT
Iris Thiele Isip Tan MD, MSc
@endocrine_witch
Professor, UP College of Medicine
Director, UP Manila Interactive Learning Center
Chief, UP Medical Informatics Unit

2. WHY ENGAGE ON
SOCIAL MEDIA?
MUST IT BE PURELY
ALTRUISTIC?
WHAT’S YOUR
BRANDING
STATEMENT?

3. — Daniel Cabrera, MD
The moral and societal duty of an academic healthcare
provider is to advance science, improve the care of his/
her patients and share knowledge. A very important part
of this role requires physicians to participate in public
debate, responsibly influence opinion and help our
patients navigate the complexities of healthcare. As
Clinician Educators our job is not to create knowledge
obscura, trapped in ivory towers and only accessible to
the enlightened; the knowledge we create and manage
needs to impact our communities.
”
“

4. CLINICAL PRACTICE
RESEARCH
EDUCATION
Career
advancement
and tenure
Is there room
for social media
scholarship?

5. https://litfl.com/foam-free-open-access-medical-education/

6. n=100
Faculty members in ecology &
evolutionary biology

7. Cote I & Darling E. Facets 2018

8. Credits: (Graphic) N. Desai and C. Smith/Science; (Data) I. Côté and E. Darling
WHO FOLLOWS SCIENTISTS ON TWITTER?

9. SOCIAL MEDIA
PRESENCE
Knowledge dissemination
Institutional outreach
Branding
Communication management
Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.

12. Wilson et al. Implement Sci 2010;5:61
COMMUNICATION
CHANNELS USED
BY RESEARCHERS
Academic journal 98%
Conference presentation 96%
Report to funder 91%
Seminar 62%
Workshop 57%
Web access to full report 54%
Web access to summary report 50%
Issued press release 48%
Networking 46%
Face to face meetings 40%

14. www.facebook.com/EndocrineWitch

15. WHY ENGAGE ON
SOCIAL MEDIA?
MUST IT BE PURELY
ALTRUISTIC?
WHAT’S YOUR
BRANDING
STATEMENT?

16. https://dictionary.cambridge.org/us/dictionary/english/altruism
ALTRUISM
The attitude of caring about others and
doing acts that help them although you
do not get anything by doing those
acts

18. https://socialmedia.mayoclinic.org/2017/08/16/using-social-media-in-academic-promotion/#

19. CREATE A
SOCIAL
MEDIA
SCHOLARSHIP
PORTFOLIO
Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.

20. https://www.altmetric.com/about-our-data/the-donut-and-score/

21. Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.
EXAMPLE OF AN IMPACT GRID FOR ASSESSING
SOCIAL MEDIA SCHOLARSHIP

22. Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.
EXAMPLE OF AN IMPACT GRID FOR ASSESSING
SOCIAL MEDIA SCHOLARSHIP

23. Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.
EXAMPLE OF AN IMPACT GRID FOR ASSESSING
SOCIAL MEDIA SCHOLARSHIP

24. WHY ENGAGE ON
SOCIAL MEDIA?
MUST IT BE PURELY
ALTRUISTIC?
WHAT’S YOUR
BRANDING
STATEMENT?

25. Scholars may not like it, but that
doesn’t change the fact that in
the 21st century’s fragmented
media environment, marketing
and branding are key to
disseminating the knowledge
and tools we produce.
Tom Scheinfeldt (2009)
http://foundhistory.org/2009/02/brand-name-scholar/
“

27. KARDASHIAN INDEX
CELEBRITY [F(a)]
number of Twitter followers
SCIENTIFIC VALUE [F(c)]
number of citations
K-index = F(a)/F(c)
Neil Hall
Genome Biology 2014,15:424
Science Kasdashians
K-index > 5

28. The Kardashian index:
a measure of discrepant social
media profile for scientists
Neil Hall
Genome Biology 2014,15:424
n =40
KARDASHIANS

32. www.endocrine-witch.net

33. DONEC QUIS NUNC
@endocrine_witch