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Social Media for Medical Journals and Researchers

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Johnny Pellicer Professorial Chair Lecture in Medical Informatics. Presentation at the 2019 ASEAN Federation of Endocrine Societies biennial meeting, 22 Nov 2019, Manila.

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Social Media for Medical Journals and Researchers

  1. 1. SOCIAL MEDIA FOR MEDICAL JOURNALS AND RESEARCHERS Iris Thiele Isip Tan MD, MSc @endocrine_witch Professor, UP College of Medicine Director, UP Manila Interactive Learning Center Chief, UP Medical Informatics Unit Johnny Pellicer Professorial Chair Lecture in Medical Informatics #AFES2019
  2. 2. WHY ENGAGE ON SOCIAL MEDIA? IS YOUR JOURNAL A SCIENCE KARDASHIAN? WHAT’S YOUR BRANDING STATEMENT?
  3. 3. RESEARCH-PRACTICE GAP Partly due to ineffective dissemination Brownson R et al. J Public Health Manag Pract 2018;24(2):102-111
  4. 4. www.endocrine-witch.net As clinician educators our job is not to create knowledge obscura, trapped in ivory towers and only accessible to the enlightened; the knowledge we create and manage needs to impact our communities. - Dr. Daniel Cabrera “
  5. 5. Brownson R et al. J Public Health Manag Pract 2018;24(2):102-111 Passive approaches to dissemination are largely ineffective because uptake does not happen spontaneously. 1
  6. 6. Wilson et al. Implement Sci 2010;5:61 COMMUNICATION CHANNELS USED BY RESEARCHERS Academic journal 98% Conference presentation 96% Report to funder 91% Seminar 62% Workshop 57% Web access to full report 54% Web access to summary report 50% Issued press release 48% Networking 46% Face to face meetings 40%
  7. 7. n=266 61% university researchers 41% CDC scientists 38% NIH scientists How do you rate your efforts to disseminate your research findings to non-research audiences? Tabak R et al. Public Health Rep 2014;129(4):361-8. 1/3 rated dissemination efforts as POOR
  8. 8. Stakeholder engagement in research and evaluation processes is likely to enhance dissemination. 2 Brownson R et al. J Public Health Manag Pract 2018;24(2):102-111
  9. 9. Altmetric YouTube Channel 2016. https://youtu.be/8m_UiKLJwBc
  10. 10. https://www.altmetric.com/about-our-data/the-donut-and-score/
  11. 11. Picture credit: http://www.wadeharman.com/the-attention-economy-why-trigger-response-is-vital-marketing/ The ATTENTION ECONOMY is not growing, which means we have to grab the attention that someone else has today. - Brent Leary, CRM Essentials Co-founder
  12. 12. We don’t have a choice whether we do social media, the question is how well we do it. - Erik Qualman, Socialnomics
  13. 13. Dissemination of research to nonscientists is enhanced when messages are framed in ways that evoke emotion and interest and demonstrate usefulness. 3 Brownson R et al. J Public Health Manag Pract 2018;24(2):102-111
  14. 14. http://www.surgeryredesign.com/resources/ #VISUALABSTRACT @andrewmibrahim Visual summary of the information contained within an abstract
  15. 15. For professionals
  16. 16. For lay
  17. 17. WHY ENGAGE ON SOCIAL MEDIA? IS YOUR JOURNAL A SCIENCE KARDASHIAN? WHAT’S YOUR BRANDING STATEMENT?
  18. 18. KARDASHIAN INDEX CELEBRITY [F(a)] number of Twitter followers SCIENTIFIC VALUE [F(c)] number of citations K-index = F(a)/F(c) Neil Hall Genome Biology 2014,15:424 Science Kasdashians K-index > 5
  19. 19. The Kardashian index: a measure of discrepant social media profile for scientists Neil Hall Genome Biology 2014,15:424 n =40 KARDASHIANS
  20. 20. [50 SHADES OF] GREY SCALE Journal impact factor (ratio of total citations to number of articles published by the journal) Grey Scale F(e) = T0.79 + I0.78 F(e): expected number of Twitter followers T: number of tweets I: impact factor of the journal Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976
  21. 21. Medical journals, impact & social media: an ecological study of the Twittersphere Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Scatterplot of Kardashian Index score and journal impact factor ranking. 43/153 (28%) journals had Twitter profiles
  22. 22. Medical journals, impact & social media: an ecological study of the Twittersphere Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Scatterplot of the (Fifty Shades of) Grey Scale score and journal impact factor ranking.
  23. 23. Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Rather than identifying large numbers of Science Kardashians, the present study shows that many more journals are closer to “Popularity Franklins” — they have received disproportionately low levels of recognition and popularity than would be warranted by their scientific merit, as per Rosalind Franklin. “
  24. 24. Using Social Media to Share Your Radiology Research: How Effective Is a Blog Post? Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765 BLOG
  25. 25. Social media exposure may drive the consumption of traditional peer-reviewed content. Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765 Blog n = 32,675 AJR n = 3,064 AJNR n = 2,421
  26. 26. Eysenbach G. J Med Internet Res 2011;13(4):e123 Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter & Correlation with Traditional Metrics of Scientific Impact Tweetation citation in a tweet (mentioning a journal article URL)
  27. 27. Eysenbach G. J Med Internet Res 2011;13(4):e123 Twimpact Factor Cumulative number of tweetations within n days after publication. [Tw7] Tweeted Half-Life Point in time after publication by which half of all tweetations of that article within the first n days occur [THLn] Twindex Tweetation index from 0 to 100 indicating relative standing of an article compared to other articles
  28. 28. Relationship between social impact & research impact metrics Eysenbach G. J Med Internet Res 2011;13(4):e123
  29. 29. Social Media Release Increases Dissemination of Original Articles in the Clinical Pain Sciences Allen HG, Stanton TR, Di Pietro F, Moseley GL. PLos ONE 8(7):e68914. doi:10.1371/journal.pone.0068914
  30. 30. How the Scientific Community Reacts to Newly Submitted Preprints: Article Downloads, Twitter Mentions & Citations Shuai X, Pepe A, Bollen J. PLoS ONE 7(11):e47523. doi:10.1371/journal.pone.0047523
  31. 31. The Impact of Social Media on Readership of a Peer-reviewed Medical Journal Hawkins CM, Hillman BJ, Carlos RC et al. J Am Coll Radiol 2014;11:1038-1043. Tweetchat
  32. 32. J Med Internet Res 2015 | vol. 17 | iss. 4 | e103 from literature #ALiEMJC #BlueJC #ebnjc #urojc #meded from Twitter search 24 more including #TwitJC #NephJC Twitter-based journal clubs are free, time-efficient, and publicly accessible means to facilitate international discussions regarding clinically important evidence-based research. “
  33. 33. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 15 people in work group Synchronous chat
  34. 34. THE #NEPHJC MODEL 1 2 3 4 5 6 7 8 Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 Selecting an article (requesting journal editors to make available) Posting a summary of article on NephJC.com Inviting content experts & authors to participate Emailing a newsletter promoting the event Conducting chat for US audience (9 pm EST Tue) Conducting chat for Africa/Europe audience (8 pm GST Wed) Publishing archive & curated archive of best tweets Posting a summary of chats to PubMed commons
  35. 35. #NEPHJC Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 Archived on Symplur
  36. 36. 1. Create a reader persona 2. Set goals: X researcher followers in Y months
  37. 37. Social media guide for journal editors by the Taylor & Francis Group BALANCE YOUR CONTENT CREATE A CONTENT PLAN
  38. 38. n = 24 Had a track record in social media before being invited as SME Many personally managed journal acounts; had support from non-MD journal staff Focused on improving reader engagement by disseminating new journal publications on social media
  39. 39. Perspectives: goals, resources, sustainability Editorial leadership support as key facilitator Challenges to sustainability: lack of tangible resources, and uncertainty surrounding or lack of academic credit for social media activities
  40. 40. WHY ENGAGE ON SOCIAL MEDIA? IS YOUR JOURNAL A SCIENCE KARDASHIAN? WHAT’S YOUR BRANDING STATEMENT?
  41. 41. Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. Tom Scheinfeldt (2009) http://foundhistory.org/2009/02/brand-name-scholar/ “
  42. 42. @RealScientists Rotational Twitter account where the weekly featured scientist talks about their lives and their work
  43. 43. n=100 Faculty members in ecology & evolutionary biology
  44. 44. Cote I & Darling E. Facets 2018
  45. 45. Credits: (Graphic) N. Desai and C. Smith/Science; (Data) I. Côté and E. Darling WHO FOLLOWS SCIENTISTS ON TWITTER?
  46. 46. SOCIAL MEDIA PRESENCE Knowledge dissemination Institutional outreach Branding Communication management Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.
  47. 47. https://socialmedia.mayoclinic.org/2017/08/16/using-social-media-in-academic-promotion/#
  48. 48. CREATE A SOCIAL MEDIA SCHOLARSHIP PORTFOLIO Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.
  49. 49. MEDICAL JOURNALS AND RESEARCHERS SHOULD BE ON SOCIAL MEDIA CONSIDER TWITTER JOURNAL CLUBS AND BLOGS RESEARCHER BRANDING IS NEEDED

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