During the time of COVID-19 use of social media in medicine is as relevant than ever and should be maximized by healthcare professionals as a public health tool for health education and promotion to ensure the impact on healthcare is a positive one.
1. USE OF SOCIAL
MEDIA IN MEDICINE
Helen V. Madamba, MD MPH-TM DHPEd
Cebu Doctors’ University College of Medicine
August 7, 2020
2. Objectives
• To orient the students on use of social
media in medicine
• To discuss why HCPs should be on social
media
• To discuss social media as a tool with
both positive and negative impact
• To discuss the #HealthXPH manifesto
3. Merriam-Webster Definition:
forms of electronic communication
(as websites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other
content
What is Social Media?
http://www.merriam-webster.com/dictionary/social%20media
7. Why Should HCPs be
on Social Media?
• meet like minded people
• attend medical conferences
• learn from experts
• expand networks, make connections
• build brands
All of these we can do in social
media too, often without
leaving the comforts of our
home or the workplace.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
8. Public Health
Promotion
Tool
• Patients turn to social
media for answers to
medical questions.
•HCPs should be
on social media
to provide
patients with the
right answers.
9. Why Does a
Twittering Doctor
Tweet?
1. To connect.
2. To engage.
3. To inform.
4. To reflect.
5. To share.
6. To be challenged.
7. To be supported.
8. To lead.
9. To learn.
10. To inspire.
http://www.endocrine-witch.net/2015/05/03/ why-does-a-twittering-doctor-tweet
10. SOCIAL NETWORKING
https://delvalle.bphc.org/mod/wiki/
• Using websites and applications to communicate
informally with others, find people and share
similar interests
• Allows users to directly connect with one
another through groups, networks and location.
12. The TWG Maternal-Perinatal Statistics
Facebook Messenger chat group
supplements the Online Referral
System, cellphone communications
and the traditional telephone referral
system.
Maternal deaths reduced in 2020
Healthcare workers know each other by name!
Service delivery network in place to address patients despite COVID-19
20. PHOTO SHARING
publishing a user’s digital photos, enabling the
user to share photos with others either publicly
or privately.
https://delvalle.bphc.org/mod/wiki/
Helpful for microbiology, parasitology and even anatomy!
21. VIDEO SHARING
• Publishing a user’s digital photos, enabling the
user to share photos with others either publicly
or privately
• Allows users to embed media in a blog or
Facebook post, or link media to a tweet
https://delvalle.bphc.org/mod/wiki/
Helpful for research presentation and reporting!
24. MULTIPLE SOCIAL MEDIA
PLATFORMS
• An aggregator is a tool that can be used to
“aggregate social media site feeds in one spot,
allowing users to search by keywords.
• HootSuite supports social network integrations for
Twitte, Facebook, LinkedI, Goodle+, WordPress and
more.
https://delvalle.bphc.org/mod/wiki/
50. • Lacks emotional connection
• Gives people license to be
hurtful
• Decreases face-to-face
communication skills
• Conveys inauthentic
expression of feelings
• Diminishes understanding
and thoughtfulness
• Cause face to face
interactions to feel
disconnected
• Facilitates laziness
• Creates a skewed self-
image
• Reduces family
closeness
• Causes distractions
51. • Lacks emotional connection
• Gives people license to be
hurtful
• Decreases face-to-face
communication skills
• Conveys inauthentic
expression of feelings
• Diminishes understanding
and thoughtfulness
• Cause face to face
interactions to feel
disconnected
• Facilitates laziness
• Creates a skewed self-
image
• Reduces family
closeness
• Causes distractions
52. KEEP IN MIND!
Social media is public
space, no matter how
private your settings are.
HCPs are public servants and service providers.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
53. KEEP IN MIND!
• Social Media is P2P (person to person)
We tend to forget that
both ends of social media
conversations and
networks are people.
Doctor-patient relationships are fiduciary – based on trust.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
58. I am a healthcare provider
and I will conduct myself in a
manner worthy of my
profession, even online. I
will not use online platforms
to rant or bash patients and
healthcare professionals.
59. “First, do no harm.”
Recognizing this and the
trust that comes with my
profession, I will ensure that
the information I post, like
or share is accurate.
60. Whatever I post online in
relation to my clinical expertise
should be of benefit to my
countrymen. I will prioritize the
promotion and advancement of
health rather than of medicinal
products. I will not practice
plagiarism.
61. I will refrain from posting
information online that will
compromise patient
confidentiality and privacy.
62. I will value the patient’s dignity
and privacy by not taking
selfies, groufies or videos
during encounters with patients
that include patients’ body
parts, surgical specimens or
that show patients in the
background without their
consent.
63.
64.
65. #HealthXPH tweetchat
Healthcare Conversations on Twitter
Saturdays 9:00 p.m. to 10:00 p.m.
@helenvmadamba
Helen V. Madamba
https://www.facebook.com/helenvmadamba
Sleepless in Cebu
http://helenvmadamba.blogspot.com
These slides are available on
http://www.slideshare.net/HelenMadamba/
66. Summary
• We oriented the students (and faculty)
on use of social media in medicine.
• We discussed why HCPs should be on
social media.
• We discussed the social media as a tool
with both positive and negative impact.
• We discussed the #HealthXPH
manifesto.
67.
68. USE OF SOCIAL
MEDIA IN MEDICINE
Helen V. Madamba, MD MPH-TM DHPEd
Cebu Doctors’ University College of Medicine
August 7, 2020