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Use of Social Media for your Journal

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Mini-workshop at the 1st conference of the Philippine Association of Medical Journal Editors. 16 Mar 2019, Pan Pacific Hotel Manila.

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Use of Social Media for your Journal

  1. 1. USE OF SOCIAL MEDIA FOR YOUR JOURNAL Iris Thiele Isip Tan MD, MSc Professor 3, UP College of Medicine Director, UP Manila Interactive Learning Center Chief, UP Medical Informatics Unit
  2. 2. NOTHING TO DISCLOSE I give consent for the audience to tweet this talk and give me feedback (@endocrine_witch). Feel free take pictures of my slides (though the deck will be at www.slideshare.net/isiptan).
  3. 3. Is your journal a Science Kardashian or a Popularity Franklin? How can you improve your journal’s visibility online? What alternative metrics exist beyond the Impact Factor?
  4. 4. We don’t have a choice whether we do social media, the question is how well we do it. - Erik Qualman, Socialnomics
  5. 5. Average time on social media (any device) 3H 57 MIN Average time on TV (broadcast, streaming, video on demand) 3H 37 MIN 2018 Digital Report: We Are Social vs
  6. 6. Picture credit: http://www.wadeharman.com/the-attention-economy-why-trigger-response-is-vital-marketing/ The ATTENTION ECONOMY is not growing, which means we have to grab the attention that someone else has today. - Brent Leary, CRM Essentials Co-founder
  7. 7. Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. Tom Scheinfeldt (2009) http://foundhistory.org/2009/02/brand-name-scholar/ “
  8. 8. KARDASHIAN INDEX CELEBRITY [F(a)] number of Twitter followers SCIENTIFIC VALUE [F(c)] number of citations K-index = F(a)/F(c) Neil Hall Genome Biology 2014,15:424 Science Kasdashians K-index > 5
  9. 9. The Kardashian index: a measure of discrepant social media profile for scientists Neil Hall Genome Biology 2014,15:424 n =40 KARDASHIANS
  10. 10. Medical journals, impact & social media: an ecological study of the Twittersphere Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Scatterplot of Kardashian Index score and journal impact factor ranking. 43/153 (28%) journals had Twitter profiles
  11. 11. [50 SHADES OF] GREY SCALE Journal impact factor (ratio of total citations to number of articles published by the journal) Grey Scale F(e) = T0.79 + I0.78 F(e): expected number of Twitter followers T: number of tweets I: impact factor of the journal Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976
  12. 12. Medical journals, impact & social media: an ecological study of the Twittersphere Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Scatterplot of the (Fifty Shades of) Grey Scale score and journal impact factor ranking.
  13. 13. Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Rather than identifying large numbers of Science Kardashians, the present study shows that many more journals are closer to “Popularity Franklins” — they have received disproportionately low levels of recognition and popularity than would be warranted by their scientific merit, as per Rosalind Franklin. “
  14. 14. Is your journal a Science Kardashian or a Popularity Franklin? How can you improve your journal’s visibility online? What alternative metrics exist beyond the Impact Factor?
  15. 15. Using Social Media to Share Your Radiology Research: How Effective Is a Blog Post? Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765 BLOG
  16. 16. Social media exposure may drive the consumption of traditional peer-reviewed content. Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765 Blog n = 32,675 AJR n = 3,064 AJNR n = 2,421
  17. 17. Eysenbach G. J Med Internet Res 2011;13(4):e123 Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter & Correlation with Traditional Metrics of Scientific Impact Tweetation citation in a tweet (mentioning a journal article URL)
  18. 18. Eysenbach G. J Med Internet Res 2011;13(4):e123 Twimpact Factor Cumulative number of tweetations within n days after publication. [Tw7] Tweeted Half-Life Point in time after publication by which half of all tweetations of that article within the first n days occur [THLn] Twindex Tweetation index from 0 to 100 indicating relative standing of an article compared to other articles
  19. 19. Relationship between social impact & research impact metrics Eysenbach G. J Med Internet Res 2011;13(4):e123
  20. 20. Social Media Release Increases Dissemination of Original Articles in the Clinical Pain Sciences Allen HG, Stanton TR, Di Pietro F, Moseley GL. PLos ONE 8(7):e68914. doi:10.1371/journal.pone.0068914
  21. 21. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  22. 22. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  23. 23. The Use of Twitter by Radiology Journals: An Analysis of Twitter Activity & Impact Factor Kelly BS, Redmond CE, Nason GJ et al. J Am Coll Radiol 2016;13(11):1391-6.
  24. 24. How the Scientific Community Reacts to Newly Submitted Preprints: Article Downloads, Twitter Mentions & Citations Shuai X, Pepe A, Bollen J. PLoS ONE 7(11):e47523. doi:10.1371/journal.pone.0047523
  25. 25. Tweeting links to Cochrane Schizophrenia Group reviews: a randomized controlled trial Adams CE, Jayaram M, Bodart AYM et al. BMJ Open 2016 Mar 8;6(3):e010509
  26. 26. The Impact of Social Media on Readership of a Peer-reviewed Medical Journal Hawkins CM, Hillman BJ, Carlos RC et al. J Am Coll Radiol 2014;11:1038-1043. Tweetchat
  27. 27. Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 #ALiEMJC 195 tweets 58 participants 14 days
  28. 28. Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Q2: The authors noted the inability to blind the critical care practitioners; however, they were able to blind the assessors providing follow-up neurologic examination. Were the methods used to eliminate the risk of critical care provider bias sufficient?
  29. 29. J Med Internet Res 2015 | vol. 17 | iss. 4 | e103 from literature #ALiEMJC #BlueJC #ebnjc #urojc #meded from Twitter search 24 more including #TwitJC #NephJC Twitter-based journal clubs are free, time-efficient, and publicly accessible means to facilitate international discussions regarding clinically important evidence-based research. “
  30. 30. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 15 people in work group Synchronous chat
  31. 31. #NEPHJC Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 Archived on Symplur
  32. 32. THE #NEPHJC MODEL 1 2 3 4 5 6 7 8 Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 Selecting an article (requesting journal editors to make available) Posting a summary of article on NephJC.com Inviting content experts & authors to participate Emailing a newsletter promoting the event Conducting chat for US audience (9 pm EST Tue) Conducting chat for Africa/Europe audience (8 pm GST Wed) Publishing archive & curated archive of best tweets Posting a summary of chats to PubMed commons
  33. 33. http://www.surgeryredesign.com/resources/ #VISUALABSTRACT @andrewmibrahim Visual summary of the information contained within an abstract
  34. 34. For professionals
  35. 35. For lay
  36. 36. 1. Create a reader persona 2. Set goals: X researcher followers in Y months
  37. 37. Social media guide for journal editors by the Taylor & Francis Group BALANCE YOUR CONTENT CREATE A CONTENT PLAN
  38. 38. n = 24 Had a track record in social media before being invited as SME Many personally managed journal acounts; had support from non-MD journal staff Focused on improving reader engagement by disseminating new journal publications on social media
  39. 39. Perspectives: goals, resources, sustainability Editorial leadership support as key facilitator Challenges to sustainability: lack of tangible resources, and uncertainty surrounding or lack of academic credit for social media activities
  40. 40. @RealScientists Rotational Twitter account where the weekly featured scientist talks about their lives and their work
  41. 41. Is your journal a Science Kardashian or a Popularity Franklin? How can you improve your journal’s visibility online? What alternative metrics exist beyond the Impact Factor?
  42. 42. https://www.altmetric.com/about-our-data/the-donut-and-score/
  43. 43. https://blog.scopus.com/posts/plumx-metrics-now-on-scopus-discover-how-others-interact-with-your-research
  44. 44. WORKSHOP 1. Create a reader persona 2. Set goals: X researcher followers in Y months 3. Create a Twitter profile for your journal. 4. Draft three tweets (use #PAMJE2019). a. Promoting: journal news, call for papers etc b. Sharing: thought leadership content, content from societies, authors, community news etc c. Engaging: identifying and engaging with key opinion leaders

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