This document discusses creating mobile apps for iOS. It provides an overview of developing mobile apps as web apps, shell apps, or native apps. Web apps allow content to be deployed on any device but require an internet connection. Shell apps are easy to deliver but are limited to a specific development tool. Native apps can be customized and sold through app stores but require more development steps. The document also covers HTML5, certificates, and provisioning profiles needed for iOS development and considerations for designing an intuitive mobile user interface.