Creeo Studio chose to develop their existing web-based racing game as a multi-platform mobile game using Adobe Flash Platform instead of focusing only on iOS development. They were able to export their Flash game to iPad with minimal issues and further optimized it for mobile performance. This allowed Creeo to successfully deploy the game across iOS, Android, and BlackBerry tablets and explore additional platforms. The multi-platform approach using Flash proved beneficial compared to optimizing for a single platform like iOS.

1. Multiplatform Games
for Computer & Tablet
with Flash & AIR
Old School Race
From the web to tablets and much more!
Andrea Pontiggia Stefano Magni
Co-founder e CTO Technical Director

2. Andrea Pontiggia
• ActionScript developer since 2001
• Co-owner and CTO since 2004 of Creeo Studio
• E-mail: andrea@creeostudio.it
• Twitter: @andreapontiggia

3. Who is Creeo ?
• Creeo started in 2004 as a Web Agency
• Our team was specialized in the web design
with a high level of creativity and interactivity
• Our developers were highly skilled in
Actionscript development (since Actionscript
1.0 and Flash 5 )

4. Early 2010 in Italy
MOBILE
• iPhone 3G, 3GS was a status symbol and
it’s more or less everywhere
• The App Store has got 100.000 app and
reached < 3.000.000.000 downloads
• Apple released the iPad
• Despite some difficulties Android can
placed its first interesting smartphones

5. Early 2010 in Italy
WEB DEVELOPMENT
• HTML5 and CSS3 were growing up really
fast
• Javascript advanced programming was a
must-to-have
• Social API (Facebook, Twitter, Live SDK)

6. Creeo - early 2010
• Our team: 4 developers, 4 creatives, 1 account
• Creeo had just been doing business with some
big international companies in Milan
• Some strategic partnerships started to yield
benefits

7. Our choice
Creeo chose to consolidate the business
opportunity that it had just been created.
The development team had an important
technical updating about company core
business: Web Development.
In that year Creeo didn’t have enough resources
to strongly innovate its team in the
development of mobile applications.

8. Creeo - early 2011
• The technical team was updated on last web
development innovation
• The development of mobile application was a
must-to-have service
• Mobile devices were, as expected, always
more popular (iPad 2, Android based sp., BB
Playbook, Windows Phone, ...)
• Creeo had to improve its know-how
compared with its competitors experience

9. iOs development
ADVANTAGES:
• solid, tested and affordable platform
• in continuous vertical growth (thanks to the
new iPad)
• today Apple devices are still the most
attractive and most appealing to the market
• Creeo could plug the gap in its services. It
finally could say ‘Yes, we develop for iOs!’

10. iOs development
CRITICALITY:
• long training time (ten months?)
• Objective C is a closed language (syntax and
development patterns are really peculiar)
• Objective C is a complex language
• iOs native development is a strong
challenging market (maybe saturated)
• What about the multiplatform growth?

11. iOs development
WE DON’T LIKE THIS WAY
• Creeo will be competitive too late
• Creeo will lose out to its competitors
• Creeo will not take any benefits about
multiplatform growth

12. Multiplatform
Creeo does not believe that the all the world
will become Apple addicted.
Apple is changing our business (and our life)
especially in these 5 years (Apple released the
iPhone 1 in the 2008), but the future is for
everyone!
Creeo believe that a multiplatform approach will
be successful in the mobile market.
Adobe Flash Platform has grown in the last two
years ... is it a real possibility TODAY?

13. Adobe Flash Platform
CRITICALITY AND DOUBTS:
• A.F.P. is new platform for mobile development ... is
it reliable? is it strong?
• A.F.P. builds native apps, but they are
recognizable ... maybe this could be a problem
(again) for the app store policy?
• Today the A.F.P. has some lacks (eg. in-app
purchase).
Will Adobe improve and innovate the platform with
a strong team, a strong developer support and a
release roadmap with frequent updates?

14. Adobe Flash Platform
ADVANTAGES:
• The team has to (strongly) update its know-how.
It is no longer studying a new language.
• The team will use its 10 years experience
• The team could reuse its AS framework (+/- 70%)
• The first app could be in the market in 2/3 months
• Market differentiation
• To achieve know-how in the multiplatform market

15. Adobe Flash Platform
WE LIKE THIS WAY
Creeo can strongly reuse resources (human
resources, development, know-how)
Creeo may be on the market in a short time and
with a service that differs
Creeo can faces today in the multiplatform
mobile market

16. Stefano Magni
• ActionScript developer since 2008
• Responsabile tecnico di Creeo Studio
• E-mail: stefano@creeostudio.it
• Twitter: @noriste

17. The web version
• multiplayer game
running as WLM activity
(using the WL API)
• constricted gameplay
(500x500 pixel)
• no performance
troubles

18. Can we moving to mobile?
• The team chooses to
review the graphic into a
horizontal gameplay
• The team designed some
new features, such as the
multiplayer, and to
capitalize the devices with
a good resolution (tablets)
• The team starts a deep
analysis of the Flash
Platform advantages and
criticality

19. First test: export for iPad
We try to export the
project like it is. It works!
After two minutes the
application works
perfectly fine on our iPad.
No compatibility issues.
No problem with the
deploy on the device.

20. Fast optimization
The performance was
really bad; the
application ran with real
frame rate of 1 fps (it
should be 35 fps).
Few fast optimizations
(GPU, cacheAsBitmap)
made the application ran
at a real frame rate of 10
fps.

21. Deep optimization
• we reduced the
background size
• we designed the GUI
optimized for a minimum
size of 1024x768, but we
considered to cover a
maximum size of
1280x800
• we reviewed the
gameplay. The track was
still while the car moved.

22. Deep optimization
• we converted the cars into
bitmap images
With these fixes the game
played at 20 FPS
Our team developed all
these fixes without any past
know-how about ‘mobile
application optimization’
The engine is fully developed
with Flash Professional

23. AIR runtime and SDK
• AIR2.6 → AIR2.7
performance was
improved by 2x/3x
• AIR2.7 → AIR3.0
performance was
improved by 2x

24. AIR 3 SDK
Another thing really
important.
AIR3 contained a list of
big updates and new
features such as:
• captive runtime su
Android
• native extension

25. Beyond iOs
• At the beginning we
centered the analysis on
the iOs porting, because
Apple devices where the
most problematical
devices to deploy the
A.F.P.
• Android supports AIR. Its
performance are better.
• BB TabletOS is distributed
with AIR installed. Its
performance are excellent.

26. Beyond iOs
Without any changes on
the game engine Creeo
deployed the application
to every tablet Android
based and to the
BlackBerry PlayBook.
This is a great
opportunity to increase
the economic return of
the project.

27. Today
• Creeo published Old
School Race on the
Apple Store, on the
Android Market and on
the Blackberry App
World
• Creeo is estimating the
porting in the following
stores: Nook Store, App
Store, Amazon Store

28. Tomorrow
• Creeo planned the
porting on the iPhone
and every Android
smartphone
• Creeo is estimating the
(experimental) porting
on some SmartTV
• Our team will use A.F.P.
for a new casual game
application

29. Old School Race
• On the occasion of View
Conference the
application is free on
every store
• Take a look at the site:
www.oldschoolrace.com
and download the app
perfect for your tablet!

30. Thank you!
Creeo Studio
www.creeostudio.it
mobile@creeostudio.it
@creeostudio