SlideShare a Scribd company logo
BUILDING DEVELOPER
COMMUNITYTHROUGH
HACKATHONS
@SarahJaneMorris	

Developer Community Manager	

Intel Services/Mashery
#cmxseries	

😍💻 📱
@SarahJaneMorris?
• Marketing and community for 10+ years	

• Developer community building for the last 5 years	

• Built out an early stage developer community at Context.IO in
Montreal	

• Moved to SF in 2012 to manage Intel Mashery’s community of
342,000 devs.They’ve built over 99K active apps! <3	

• Sponsored, helped to organize and/or produced over 200
hackathons since 2011
How do Developer
Communities Differ from
Consumer Communities?
SOLUTIONS FOCUSED
Developers engage in community in an effort to discover
tools, exchange knowledge and solve problems.
@SarahJaneMorris	

#cmxseries	

How delighted is she!
KNOWLEDGE EXCHANGE
For both online and offline community building:	

solid docs, sample apps, lightning fast tech support, forum presence and knowledge
gathering/sharing@SarahJaneMorris	

#cmxseries	

My man Rex St. John sharing his skillz
SWAG! STARDOM! <3!
Developers love the spotlight too, and they love free stuff!
img courtesy:TechCrunch
@SarahJaneMorris	

#cmxseries	

<3 Neil <3
PROTIP:
If they’re spelling it Hack-a-thon, think long and hard about
participating@SarahJaneMorris	

#cmxseries	

What Makes a Great Hackathon?
COLLEGIATE
Large scale, 1000+ students. Great for recruitment, tinkering
and engaging with upcoming developers to build community
img courtesy:TechCrunch
@SarahJaneMorris	

#cmxseries
BRAND HACKATHONS
Anywhere from 80-300 developers and designers, building
apps around specific branded APIs and partners. Large prizes.
@SarahJaneMorris	

#cmxseries
INDEPENDENT/THEME
Anywhere from 80-300 developers, usually brand agnostic w/ a handful of sponsors and
a theme. Great for open-minded devs,API adoption and a fun weekend!	

@SarahJaneMorris	

#cmxseries
http://truthforhumanity.com
SOCIAL GOOD HACKATHONS
50-200 developers hacking for a cause
@SarahJaneMorris	

#cmxseries
FOR PROFIT HACKATHONS
Sometimes charge developers to attend, large cash prizes,
major sponsorship fees
img courtesy: BrightSideofNews
@SarahJaneMorris	

#cmxseries
HOWTO GAUGE
HACKATHON SUCCESS?
• How much feedback did you gather from
developers?	

• How many API keys/new accounts were created? 	

• How many applications built leveraged your
technology?
SO,YOU WANTTO HOST A
HACKATHON?• Start small: one location, one targeted
group	

• MVPs/functional prototypes only! No
PowerPoint!	

• Icebreaking: Developers can be introverts.
Plan to help with team formation	

• Minimize Friction: simple/noT/Cs, clear
judging criteria	

• Fun prizes! Experiential, unique and
tangible always beats cash	

• Hackathons are at their best with your
API/Tech tool friends
@SarahJaneMorris	

#cmxseries	

• DON’T ALLOW EXISTING CODE	

• Make it so much fun, and make it comfy!	

• Make it inclusive and remember to be professional
THANKYOU!
@SarahJaneMorris	

http://sarah-janemorris.com	

morrissarahjane@gmail.com
@HerbieTLPug	

facebook.com/herbiethelovepug

More Related Content

Viewers also liked

Viewers also liked (16)

Vimeo's Alex Dao on How Community and Product Can Work Together
Vimeo's Alex Dao on How Community and Product Can Work TogetherVimeo's Alex Dao on How Community and Product Can Work Together
Vimeo's Alex Dao on How Community and Product Can Work Together
 
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
 
How to Scale Engagement in Your Community
How to Scale Engagement in Your CommunityHow to Scale Engagement in Your Community
How to Scale Engagement in Your Community
 
How to Drive (Not Kill) Intrinsic Motivation
How to Drive (Not Kill) Intrinsic Motivation How to Drive (Not Kill) Intrinsic Motivation
How to Drive (Not Kill) Intrinsic Motivation
 
Duolingo's Kristine Michelsen-Correa on Empowering Community Volunteers
Duolingo's Kristine Michelsen-Correa on Empowering Community VolunteersDuolingo's Kristine Michelsen-Correa on Empowering Community Volunteers
Duolingo's Kristine Michelsen-Correa on Empowering Community Volunteers
 
David Marquet on Leadership and Community
David Marquet on Leadership and CommunityDavid Marquet on Leadership and Community
David Marquet on Leadership and Community
 
Standing on the Shoulders of Giants by Stack Exchange's Ana Noemi
Standing on the Shoulders of Giants by Stack Exchange's Ana NoemiStanding on the Shoulders of Giants by Stack Exchange's Ana Noemi
Standing on the Shoulders of Giants by Stack Exchange's Ana Noemi
 
The State of the Community Industry
The State of the Community IndustryThe State of the Community Industry
The State of the Community Industry
 
David Spinks: Community and the Future of Business Organizations
David Spinks: Community and the Future of Business OrganizationsDavid Spinks: Community and the Future of Business Organizations
David Spinks: Community and the Future of Business Organizations
 
Scott Heiferman on Community's Future and Meetup Pro
Scott Heiferman on Community's Future and Meetup ProScott Heiferman on Community's Future and Meetup Pro
Scott Heiferman on Community's Future and Meetup Pro
 
Developer Evangelism and Community by Tim Falls
Developer Evangelism and Community by Tim FallsDeveloper Evangelism and Community by Tim Falls
Developer Evangelism and Community by Tim Falls
 
Hacker Retention by Andrew Mager
Hacker Retention by Andrew MagerHacker Retention by Andrew Mager
Hacker Retention by Andrew Mager
 
How to Cultivate a Community-Oriented Culture in Your Organization
How to Cultivate a Community-Oriented Culture in Your OrganizationHow to Cultivate a Community-Oriented Culture in Your Organization
How to Cultivate a Community-Oriented Culture in Your Organization
 
Lyft's Community Helped the Business Scale... and so can yours by David Rust
Lyft's Community Helped the Business Scale... and so can yours by David RustLyft's Community Helped the Business Scale... and so can yours by David Rust
Lyft's Community Helped the Business Scale... and so can yours by David Rust
 
Sarah Judd Welch on How Community Can Work for Big Brands
Sarah Judd Welch on How Community Can Work for Big BrandsSarah Judd Welch on How Community Can Work for Big Brands
Sarah Judd Welch on How Community Can Work for Big Brands
 
Udemy's Instructor Community: Engagement with a Purpose by Eliza Davidson
Udemy's Instructor Community: Engagement with a Purpose by Eliza DavidsonUdemy's Instructor Community: Engagement with a Purpose by Eliza Davidson
Udemy's Instructor Community: Engagement with a Purpose by Eliza Davidson
 

Similar to Building Developer Community Through Hackathons by Sarah-Jane Morris

Creating a Great Developer Experience Through SDKs
Creating a Great Developer Experience Through SDKsCreating a Great Developer Experience Through SDKs
Creating a Great Developer Experience Through SDKs
Taylor Barnett
 
Intro to the LA Design Community
Intro to the LA Design CommunityIntro to the LA Design Community
Intro to the LA Design Community
Huge
 
Freelancers hackathon prospectus
Freelancers hackathon prospectusFreelancers hackathon prospectus
Freelancers hackathon prospectus
The Keng Group, LLC
 
codeX: Africa's Agile Developer Apprenticeship program
codeX: Africa's Agile Developer Apprenticeship programcodeX: Africa's Agile Developer Apprenticeship program
codeX: Africa's Agile Developer Apprenticeship program
Elizabeth Gould
 
Open Source as a Viable Business Model
Open Source as a Viable Business ModelOpen Source as a Viable Business Model
Open Source as a Viable Business Model
Tien-Soon Law
 

Similar to Building Developer Community Through Hackathons by Sarah-Jane Morris (20)

Marketing & Tech Communities
Marketing & Tech CommunitiesMarketing & Tech Communities
Marketing & Tech Communities
 
ChicagOhana TrailheaDX 2019 Global Gathering 6/25/19
ChicagOhana TrailheaDX 2019 Global Gathering 6/25/19ChicagOhana TrailheaDX 2019 Global Gathering 6/25/19
ChicagOhana TrailheaDX 2019 Global Gathering 6/25/19
 
Brainstorming Interactive - Who are we ?
Brainstorming Interactive - Who are we ?Brainstorming Interactive - Who are we ?
Brainstorming Interactive - Who are we ?
 
How to Run a Successful Hackathon for Your Open APIs
How to Run a Successful Hackathon for Your Open APIsHow to Run a Successful Hackathon for Your Open APIs
How to Run a Successful Hackathon for Your Open APIs
 
Creating a Great Developer Experience Through SDKs
Creating a Great Developer Experience Through SDKsCreating a Great Developer Experience Through SDKs
Creating a Great Developer Experience Through SDKs
 
Driving Developers To Your API
Driving Developers To Your APIDriving Developers To Your API
Driving Developers To Your API
 
Surviving Your Tech Stack
Surviving Your Tech StackSurviving Your Tech Stack
Surviving Your Tech Stack
 
Hydrae brochure 4.6 eng
Hydrae brochure 4.6 engHydrae brochure 4.6 eng
Hydrae brochure 4.6 eng
 
Intro to the LA Design Community
Intro to the LA Design CommunityIntro to the LA Design Community
Intro to the LA Design Community
 
Developer Marketing - API Days
Developer Marketing - API DaysDeveloper Marketing - API Days
Developer Marketing - API Days
 
What Open Source Is and How Your Nonprofit Can Benefit
What Open Source Is and How Your Nonprofit Can BenefitWhat Open Source Is and How Your Nonprofit Can Benefit
What Open Source Is and How Your Nonprofit Can Benefit
 
Freelancers hackathon prospectus
Freelancers hackathon prospectusFreelancers hackathon prospectus
Freelancers hackathon prospectus
 
Reprotec uk presentation
Reprotec uk presentationReprotec uk presentation
Reprotec uk presentation
 
codeX: Africa's Agile Developer Apprenticeship program
codeX: Africa's Agile Developer Apprenticeship programcodeX: Africa's Agile Developer Apprenticeship program
codeX: Africa's Agile Developer Apprenticeship program
 
Open Source as a Viable Business Model
Open Source as a Viable Business ModelOpen Source as a Viable Business Model
Open Source as a Viable Business Model
 
Design Tokens For Dummies
Design Tokens For DummiesDesign Tokens For Dummies
Design Tokens For Dummies
 
French Scrum User Group @Google - The Agile and Open Source Way
French Scrum User Group @Google - The Agile and Open Source WayFrench Scrum User Group @Google - The Agile and Open Source Way
French Scrum User Group @Google - The Agile and Open Source Way
 
Why you need a Developer Relations team for your API
Why you need a Developer Relations team for your APIWhy you need a Developer Relations team for your API
Why you need a Developer Relations team for your API
 
Join us at Confee
Join us at ConfeeJoin us at Confee
Join us at Confee
 
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
Webinar - Connecting Workforce and Business Initiatives with Lifelong Learnin...
 

More from CMX

More from CMX (20)

How to Confront Conflict in Online Communities
How to Confront Conflict in Online Communities How to Confront Conflict in Online Communities
How to Confront Conflict in Online Communities
 
The 2017 Community Value and Metrics Report
The 2017 Community Value and Metrics ReportThe 2017 Community Value and Metrics Report
The 2017 Community Value and Metrics Report
 
How to Measure (And Prove!) Your Community's Business Value
How to Measure (And Prove!) Your Community's Business ValueHow to Measure (And Prove!) Your Community's Business Value
How to Measure (And Prove!) Your Community's Business Value
 
Making the Business Case for Your Community - CMX Summit West 2016
Making the Business Case for Your Community - CMX Summit West 2016Making the Business Case for Your Community - CMX Summit West 2016
Making the Business Case for Your Community - CMX Summit West 2016
 
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016
 
We Are What We Do, 
Not What Our Profile Says We Are - CMX Summit West 2016
We Are What We Do, 
Not What Our Profile Says We Are - CMX Summit West 2016We Are What We Do, 
Not What Our Profile Says We Are - CMX Summit West 2016
We Are What We Do, 
Not What Our Profile Says We Are - CMX Summit West 2016
 
Driving Retention and Referrals Through In-Person Events - CMX Summit West 2016
Driving Retention and Referrals Through In-Person Events - CMX Summit West 2016Driving Retention and Referrals Through In-Person Events - CMX Summit West 2016
Driving Retention and Referrals Through In-Person Events - CMX Summit West 2016
 
Activating and Engaging Community Members Through Challenges - CMX Summit Wes...
Activating and Engaging Community Members Through Challenges - CMX Summit Wes...Activating and Engaging Community Members Through Challenges - CMX Summit Wes...
Activating and Engaging Community Members Through Challenges - CMX Summit Wes...
 
Customer Support Community Strategy - CMX Summit West 2016
Customer Support Community Strategy - CMX Summit West 2016Customer Support Community Strategy - CMX Summit West 2016
Customer Support Community Strategy - CMX Summit West 2016
 
Retaining Employees Through Greater Freedom - CMX Summit West 2016
Retaining Employees Through Greater Freedom - CMX Summit West 2016Retaining Employees Through Greater Freedom - CMX Summit West 2016
Retaining Employees Through Greater Freedom - CMX Summit West 2016
 
Measuring the Retention Value of Community - CMX Summit West 2016
Measuring the Retention Value of Community - CMX Summit West 2016Measuring the Retention Value of Community - CMX Summit West 2016
Measuring the Retention Value of Community - CMX Summit West 2016
 
Putting Your Community In Control - CMX Summit West 2016
Putting Your Community In Control - CMX Summit West 2016Putting Your Community In Control - CMX Summit West 2016
Putting Your Community In Control - CMX Summit West 2016
 
How to Understand the ROI of Investing in People - CMX Summit West 2016
How to Understand the ROI of Investing in People - CMX Summit West 2016How to Understand the ROI of Investing in People - CMX Summit West 2016
How to Understand the ROI of Investing in People - CMX Summit West 2016
 
Increasing Retention and Referrals Through Community - CMX Summit West 2016
Increasing Retention and Referrals Through Community - CMX Summit West 2016Increasing Retention and Referrals Through Community - CMX Summit West 2016
Increasing Retention and Referrals Through Community - CMX Summit West 2016
 
Re-activating Silent Members - CMX Summit West 2016
Re-activating Silent Members - CMX Summit West 2016Re-activating Silent Members - CMX Summit West 2016
Re-activating Silent Members - CMX Summit West 2016
 
Herding Cats for Fun and Profit - CMX Summit West 2016
Herding Cats for Fun and Profit - CMX Summit West 2016Herding Cats for Fun and Profit - CMX Summit West 2016
Herding Cats for Fun and Profit - CMX Summit West 2016
 
Creating Awesome Q&A Pairs - CMX Summit West 2016
Creating Awesome Q&A Pairs - CMX Summit West 2016Creating Awesome Q&A Pairs - CMX Summit West 2016
Creating Awesome Q&A Pairs - CMX Summit West 2016
 
Community Management in 5 Acts - CMX Summit West 2016
Community Management in 5 Acts - CMX Summit West 2016Community Management in 5 Acts - CMX Summit West 2016
Community Management in 5 Acts - CMX Summit West 2016
 
Creating a Safe and Engaged Online Community - CMX Summit West 2016
Creating a Safe and Engaged Online Community - CMX Summit West 2016Creating a Safe and Engaged Online Community - CMX Summit West 2016
Creating a Safe and Engaged Online Community - CMX Summit West 2016
 
Creating a movement: 1 to 200 Chapters in 5 years - CMX Summit West 2016
Creating a movement: 1 to 200 Chapters in 5 years - CMX Summit West 2016Creating a movement: 1 to 200 Chapters in 5 years - CMX Summit West 2016
Creating a movement: 1 to 200 Chapters in 5 years - CMX Summit West 2016
 

Recently uploaded

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Peter Udo Diehl
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 

Recently uploaded (20)

Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 

Building Developer Community Through Hackathons by Sarah-Jane Morris