Building Community

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Presented at Documentary Edge, Doc Lab New Zealand, Summer 2012: Building communities through narrative design, transmedia, and cross-media

Building Community:
Transmedia Storytelling

What is a community?

linasrivastava.com | transmedia activism | building community

Action

Communities of Practice

Identity

linasrivastava.com | transmedia activism | building community

Why build a community?

linasrivastava.com | transmedia activism | building community

Transmedia
technique of extending a core story
across multiple platforms and formats
through
coordination strategy
integration design/architecture
immersion content

linasrivastava.com | transmedia activism | building community

Transmedia Activism
Framework for strategy to
-Create social impact
-Raise awareness
-Inﬂuence perception
through storytelling by
decentralized authors who
share assets + create entry points
into issues and solutions
across multiple forms of media

linasrivastava.com | transmedia activism | building community

Using Transmedia to Create Social Impact

Actionable Content

Issue Awareness  Engagement  Action  Change

Story Universe

linasrivastava.com | transmedia activism | building community

Why is This Important?

“By collectivizing ownership of narrative,
transmedia breaks down the “us” and “them”

It is no longer “you” supporting ”our” work to help
“them.” Rather, it is all of us working together to
meet and overcome a challenge”
--David Jammy

linasrivastava.com | transmedia activism | building community

Why is This Important?

+ How to Tell a Story
+ How to Tell a Story Together
+ How to Tell a Story of a System, of Complexity
+ How to Tell a Story that is
++ an Element of Change
++ a Predicate for a Movement

linasrivastava.com | transmedia activism | building community

Why is This Important?

+ Engagement + Participation
+ Entry Points
+ Immersion + Shared Experience

linasrivastava.com | transmedia activism | building community

Why is This Important?

Story Building
+ Co-Creation
+ Co-Production
+ Collaboration
+ Multiple (Diverse) Perspective

linasrivastava.com | transmedia activism | building community

How to build a community?

linasrivastava.com | transmedia activism | building community

Think of...

Transmedia Storytelling | Choreography
Transmedia Storytelling | Symphony
Transmedia Storytelling | Team Sport

linasrivastava.com | transmedia activism | building community

Essential Elements

Story:
Bringing out direction, character, culture, energy, cohesion

Social Action

Voice

linasrivastava.com | transmedia activism | building community

Every movement needs:

+ cohesive narrative
+ shared goals
+ common identity

linasrivastava.com | transmedia activism | building community

Narrative + Social Action
Assessing Your Social Change Model

+ Respect
+ Relevance
+ Resonance

Full model available at http://www.slideshare.net/lksriv/the-3-rs-co

linasrivastava.com | transmedia activism | building community

What I Look for in Transmedia Activism Projects

+ It has at its core the use of local voice, in direct
partnership with the platform creators, aiming at
community-centered participation.
+ It uses its platform to move beyond awareness, to
connect audiences and change agents to commit to a
particular worldview, advocacy or action, by using these
local stories and art.
+Uses a number of platforms that are culturally
appropriate to cross borders to foster transformation.

linasrivastava.com | transmedia activism | building community

Things to think about...
+ Fragmented distribution
+ Personal storytelling
+ Individualized consumption/personalization
+ Self-interest
+ Auteurship
vs.
+ Shared experience
+ Collaboration
+ Humanism/Community-centered design
+ Multiple perspectives
+ Local voice

linasrivastava.com | transmedia activism | building community

Lina Srivastava

http://linasrivastava.com
info@linasrivastava.com

@lksriv

linasrivastava.com | transmedia activism | building community

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This document discusses transmedia activism and its use of storytelling across multiple platforms to create social impact. Transmedia activism allows for decentralized authors to share assets and create entry points into issues to build community. It provides a framework to use narrative and social action to raise issue awareness, engage communities, inspire action and create change. By collectivizing ownership of narrative, transmedia activism breaks down barriers and allows people to work together towards social challenges. Examples provided examine using local voice and arts to reconnect audiences with causes and motivate advocacy or action. Risks include intellectual property concerns, technology over substance, and ensuring narratives respect community perspectives.

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Building Community

1. Building Community: Transmedia Storytelling

2. What is a community? linasrivastava.com | transmedia activism | building community

3. Action Communities of Practice Identity linasrivastava.com | transmedia activism | building community

4. Why build a community? linasrivastava.com | transmedia activism | building community

5. Transmedia technique of extending a core story across multiple platforms and formats through coordination strategy integration design/architecture immersion content linasrivastava.com | transmedia activism | building community

6. Transmedia Activism Framework for strategy to -Create social impact -Raise awareness -Inﬂuence perception through storytelling by decentralized authors who share assets + create entry points into issues and solutions across multiple forms of media linasrivastava.com | transmedia activism | building community

7. Using Transmedia to Create Social Impact Actionable Content Issue Awareness  Engagement  Action  Change Story Universe linasrivastava.com | transmedia activism | building community

8. Why is This Important? “By collectivizing ownership of narrative, transmedia breaks down the “us” and “them” It is no longer “you” supporting ”our” work to help “them.” Rather, it is all of us working together to meet and overcome a challenge” --David Jammy linasrivastava.com | transmedia activism | building community

9. Why is This Important? + How to Tell a Story + How to Tell a Story Together + How to Tell a Story of a System, of Complexity + How to Tell a Story that is ++ an Element of Change ++ a Predicate for a Movement linasrivastava.com | transmedia activism | building community

10. Why is This Important? + Engagement + Participation + Entry Points + Immersion + Shared Experience linasrivastava.com | transmedia activism | building community

11. Why is This Important? Story Building + Co-Creation + Co-Production + Collaboration + Multiple (Diverse) Perspective linasrivastava.com | transmedia activism | building community

12. How to build a community? linasrivastava.com | transmedia activism | building community

14. Essential Elements Story: Bringing out direction, character, culture, energy, cohesion Social Action Voice linasrivastava.com | transmedia activism | building community

15. Every movement needs: + cohesive narrative + shared goals + common identity linasrivastava.com | transmedia activism | building community

16. Narrative + Social Action Assessing Your Social Change Model + Respect + Relevance + Resonance Full model available at http://www.slideshare.net/lksriv/the-3-rs-co linasrivastava.com | transmedia activism | building community

17. What I Look for in Transmedia Activism Projects + It has at its core the use of local voice, in direct partnership with the platform creators, aiming at community-centered participation. + It uses its platform to move beyond awareness, to connect audiences and change agents to commit to a particular worldview, advocacy or action, by using these local stories and art. +Uses a number of platforms that are culturally appropriate to cross borders to foster transformation. linasrivastava.com | transmedia activism | building community

18. Things to think about... + Fragmented distribution + Personal storytelling + Individualized consumption/personalization + Self-interest + Auteurship vs. + Shared experience + Collaboration + Humanism/Community-centered design + Multiple perspectives + Local voice linasrivastava.com | transmedia activism | building community

19. Lina Srivastava http://linasrivastava.com info@linasrivastava.com @lksriv linasrivastava.com | transmedia activism | building community

Building Community

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