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Making sense of our
non-linear world @ Midem



       @alansmlxl
This presentation is based upon the book available at Amazon

                               Amazon link: http://ht.ly/8CJGm
‘Anyone worried about where business is going in today’s chaotic world –
and everyone concerned with where it should be going – must engage with
No Straight Lines. Alan Moore has captured what is happening, but more
importantly provides prescriptions for what individuals, companies, and
society should do about it to create a better world’.
– B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility



‘Alan Moore is a visionary, someone who takes concepts from many sources
and detects the previously hidden relationship between them. He has a firm
grasp of the changes which are reshaping our world, always pointing towards
a more participatory, cooperative, reciprocal model of what our society might
look like’.
– Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.

De Florz Chair of the Comparative Media Studies Program MIT.
Provost Professor of Communication, Journalism, and Cinematic Arts,
USC Annenberg School for Communication



          | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Traditional notions of what
constitutes an organisation, how a
company or organisation markets
itself and the business models under
which they operate no longer apply.

We face a more complex world.

     | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
complexity




Organisation                                                              Social

                                    Organisational,
                                        Social,
                                      Economic
                                      evolution




  complexity                                                         complexity

                                      Economic

     | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
New models are emerging that
clearly demonstrate there is a
migration to a world where the only
thing that counts is meaningful
human connection.




     | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |




Communication                                                                  ?
Communion
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[Communion]
    Folk culture

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Communities of interest and
Communities of passion are being
daily 24/7 enabled through
networked communication
technologies. Where people can be
producers, co-creators, consumers
and EVANGELISTS – all at the same
time.
    | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Communities of interest & the
economics of sharing
                                                                                   Producer,
                                                                                   co-creator
                                                                                   consumer
                                                                                   evangelist




                                      org+
                                     values
                                    passions
                                     needs




     | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
We see a new model emerging which
is called the 4C’s:
[1] Commerce:                      a commercial model relevant to a socially networked world


[2] Culture: Culturally relevant – agency and behaviour
[3] Community:                        with all you interact with - they are your community


[4] Connectivity:                       Communication flows online and off - everywhere




       | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Business foundations


                                            commerce




                  connectivity                                            culture




                                             community



             | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The company: as a
community. The company as
a media platform.
Markets are conversations,
Mutuality is a business
strategy.
   | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Want to thrive in a non-linear world?




                                                                                        Link: http://www.flickr.com/photos/garryknight/4945365870/
                                                                                        Published under a CC license: Attribution: With A Laptop By A Wall – Garry Knight
Give us a sign either by phone, mail, tweet
or use the web booking form.
Phone: +44 (0)7768 364 538
email: info@smlxtralarge.com
twitter: alansmlxl
web: no-straight-lines.com/induction-days/#




          | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Thank you
www.no-straight-lines.com




      @alansmlxl

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NO Straight Lines @ MIDEM

  • 1. Making sense of our non-linear world @ Midem @alansmlxl
  • 2. This presentation is based upon the book available at Amazon Amazon link: http://ht.ly/8CJGm
  • 3. ‘Anyone worried about where business is going in today’s chaotic world – and everyone concerned with where it should be going – must engage with No Straight Lines. Alan Moore has captured what is happening, but more importantly provides prescriptions for what individuals, companies, and society should do about it to create a better world’. – B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility ‘Alan Moore is a visionary, someone who takes concepts from many sources and detects the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world, always pointing towards a more participatory, cooperative, reciprocal model of what our society might look like’. – Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide. De Florz Chair of the Comparative Media Studies Program MIT. Provost Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 4. Traditional notions of what constitutes an organisation, how a company or organisation markets itself and the business models under which they operate no longer apply. We face a more complex world. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 5. complexity Organisation Social Organisational, Social, Economic evolution complexity complexity Economic | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 6. New models are emerging that clearly demonstrate there is a migration to a world where the only thing that counts is meaningful human connection. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 7. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | Communication ?
  • 8. Communion | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 9. [Communion] Folk culture | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 10. Communities of interest and Communities of passion are being daily 24/7 enabled through networked communication technologies. Where people can be producers, co-creators, consumers and EVANGELISTS – all at the same time. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 11. Communities of interest & the economics of sharing Producer, co-creator consumer evangelist org+ values passions needs | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 12. We see a new model emerging which is called the 4C’s: [1] Commerce: a commercial model relevant to a socially networked world [2] Culture: Culturally relevant – agency and behaviour [3] Community: with all you interact with - they are your community [4] Connectivity: Communication flows online and off - everywhere | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 13. Business foundations commerce connectivity culture community | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 14. The company: as a community. The company as a media platform. Markets are conversations, Mutuality is a business strategy. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 15. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 16. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 17. Want to thrive in a non-linear world? Link: http://www.flickr.com/photos/garryknight/4945365870/ Published under a CC license: Attribution: With A Laptop By A Wall – Garry Knight Give us a sign either by phone, mail, tweet or use the web booking form. Phone: +44 (0)7768 364 538 email: info@smlxtralarge.com twitter: alansmlxl web: no-straight-lines.com/induction-days/# | www.no-straight-lines.com | making sense of our non-linear world | 2011 |