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The Opportunities of Narrative: How Storytelling Leads to Change
- 1. The Opportunities of Narrative: How Storytelling Leads to Change annotated and revised slides Centre for Social Innovation | New York | 9 December 2013
- 2. Let’s start with a supposition... CULTURE + STORYTELLING are connective tissue that binds us together as humans linasrivastava.com
- 3. and another... movements + campaigns + projects + social enterprises need + cohesive narrative + shared goals + common identity + networked response + local connection / global amplification + ethics framework linasrivastava.com
- 4. With those two suppositions as a basis, let’s talk about... Power of Narrative linasrivastava.com Narrative Power
- 5. Power of Narrative Narrative Power Engagement Framing Surface Area | Entry Points Political | Social | Cultural Design and Innovation A Seat At the Table linasrivastava.com
- 6. Power of Narrative Narrative Power Setting a Cultural Stage to Cultivate Impact Humanization of Issues Shifts in Perception Calls to Action (Measurable) Impact linasrivastava.com
- 7. Power of Narrative Narrative Power In a world moving toward big data, creative media and cultural expression have the power to contextualize human need and experience and catalyze change. linasrivastava.com
- 8. Roots of Strategic Narrative Design Design CommunityCenteredness User-Centered Design Design Thinking User Experience Systemic/Systems Change linasrivastava.com Transmedia Storytelling Social Change Leadership Local Voice Humanizing Social Issues Interactivity Social Movements Activist Media Social Innovation Novel solution to a social problem that is more effective, efficient, sustainable, or just than existing solutions
- 9. Transmedia Activism Framework for strategy to - Create social impact - Influence perception - Build community through fragmented storytelling by authors, stakeholders, and communities who share assets + create entry points into issues and solutions across multiple forms of media linasrivastava.com
- 10. Why is This Important? + How to Tell a Story Together + How to Tell a Story of Complexity | Ecosystems + How to Tell a Story Based in Reality or Imagination (but always based on stories of individuals) + How to Drive and Assess (qualitative) Impact linasrivastava.com
- 11. Why is This Important? Audiences Communities Awareness Engagement Action Change Actionable Stories Story Universe linasrivastava.com
- 12. Building Community Essential Elements Story Collaborative Action Voice linasrivastava.com
- 13. Building Community Narrative Design | Choreography Narrative Design | Symphony Narrative Design | Team Sport linasrivastava.com
- 14. Our Work | Case Studies linasrivastava.com
- 15. Cross-media platforms Human Rights | Aid + Development linasrivastava.com
- 16. Single platform Child homelessness | Undocumented youth | Arts education linasrivastava.com
- 17. Multiple platforms Immigration reform | Migrant rights | Economic development Inside Comayagua Prison, Honduras NYTimes Op-Doc: Bodies on the Border linasrivastava.com
- 18. Toolkits | Training Transmedia Storytelling and Narrative Design for Program Innovation linasrivastava.com
- 20. Forthcoming | Multiple platforms linasrivastava.com
- 21. Emerging Trends: Projects of Note Setting a Cultural Stage linasrivastava.com
- 22. Setting a Cultural Stage: Indie + Nonprofit Interactive Participatory Projects | Social Issue Dadaab Stories Hollow linasrivastava.com Sandy Storyline My Sky is Falling
- 23. Setting a Cultural Stage: Indie and Nonprofit Projects | Arts and Culture, Community Vibrancy linasrivastava.com
- 24. Setting a Cultural Stage: Data Visualization Out of Sight, Out of Mind linasrivastava.com
- 25. Setting a Cultural Stage: Interactive Journalism NYTimes: Snow Fall Guardian: NSA Files Decoded linasrivastava.com
- 26. Setting a Cultural Stage: Long Form Interactive Journalism NYTimes: Invisible Child linasrivastava.com
- 27. Setting a Cultural Stage: Nonprofit Interactive | Education and Direct Action MSF: Starved for Attention linasrivastava.com
- 28. Setting a Cultural Stage: Management Consulting | Social Enterprise McKinsey & Company: Stories of Social Entrepreneurs linasrivastava.com
- 29. Sources of Funding + Corporate Sponsorship + Audience Funding | Crowdsourced Funding + Crowdsourced Production + Philanthropic Funding ++ Film Philanthropies ++ Foundations Supporting Underlying Issues ++ Impact investment funds + Income Revenue models + Venture Capital | Private Equity linasrivastava.com
- 30. Sources of Funding | Educational Materials linasrivastava.com
- 31. Business Models for Narrative Design + For-profit Companies + Nonprofit Organizations + Storyworlds + Campaigns + Projects linasrivastava.com
- 32. Market Opportunities aka, who isn’t really doing this yet? + Corporate Social Responsibility + Corporate Commmunity Engagement + Advertising + Marketing + Management Consulting + Small Foundations and NGOs linasrivastava.com
- 34. Risks and Challenges + Gulf between theory, critique, and practice + Love of the platform and technology | Techno-determinism + “Hijacking” narrative + “Savior Traps” + “Helicoptering” linasrivastava.com + Intellectual property concerns + Funding and Distribution + Impact Measurement
- 35. Risks and Challenges: Solving for... Intentionality + Creating rigor around and recognizing intentionality behind "citizen" media and “DIY” storytelling + Parsing out fine lines between story to engagement to propaganda + Bridging engagement/action gap linasrivastava.com
- 36. Risks and Challenges: Solving for... + Community-centered participation “local voice” in direct partnership with platform creators + Move beyond awareness connecting targeted audiences to commit to a particular worldview, advocacy agenda, or action, by using local storytellers + Platforms linasrivastava.com that are culturally appropriate
- 37. Risks and Challenges: Solving for... Assessing Your Social Change Model + Respect + Relevance + Resonance Full model available at http://www.slideshare.net/lksriv/the-3-rs-co linasrivastava.com
- 38. Risks and Challenges: Solving for... Regarding Humanity | www.regardinghumanity.org linasrivastava.com