Building Buzz: Collaborating and Connecting with the Media
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Public relations involves communicating with target audiences to enhance a company's image and increase business. It can include press releases, events, media coverage, and more. The document provides tips for writing press releases, contacting media, preparing for interviews, using social media, and other PR strategies. The overall goal is to get name recognition and position a company as an industry expert to build trust with customers.
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2. Around 1 in 3 Singaporeans are on Facebook, which is approximately 2.5 million people.
3. The US population is around 400 million people.
4. Around 3 out of 4 Americans actively use social media.
5. Social media penetration and usage is higher in the US compared to Singapore.
6. Industries that can highly benefit from social media in Singapore include F&B, consultancy, fashion, education, hospitality, retail, IT, property, automotive and entertainment.
7. Social media allows for more effective customer engagement and marketing.
Wng R Deigh Ppt Presentation Sept 24 Final
The document provides eight tips for boosting an organization's visibility through public relations:
1) Develop clear, focused messages that convey what the organization can do for others.
2) Use effective storytelling techniques to incorporate these messages.
3) Personalize outreach by connecting with audiences' needs and interests.
4) Re-purpose written materials across multiple communication channels.
5) Start with one or two social media tools rather than using all available platforms.
6) Recruit champions - people who love the organization and want to promote it.
7) Measure return on investment not just by media clips but by dissemination of key messages.
Storytelling - Its not just the why, but its the how
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- 1. Lucy Rosen SmartMarketing Communications, Inc. 505.293.3553 www.smartmarketingcommunications.com Building Buzz… Collaborating & Connecting with the Media
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Editor's Notes
- Why would you blog? You re-inforce the online conversation that you are having on social media sites and on your website. You build trust and a community around your conversation. You can show others that you know what you are talking about and you build a savvier consumer- because you are teaching what you do and how to do it! But how do you build a brand by blogging? What should you blog about? Your area of expertise and your opinions General industry information News you want to share. How you should blog is by: Taking a leadership role Finding your voice through your brand message and being consistent. By soliciting feedback
- Writing… A great way to build a brand… Write a book, write articles, blog, and get it out there! Don’t know where to start? AWC has a writers group……talk about it- growing this…