Building and Managing Customer-Centered Product Roadmaps
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The document is from a presentation about building customer-centric product roadmaps. It discusses the importance of understanding customer needs and defining value from their perspective. It also covers what makes a good product roadmap, including ensuring it is specific, measurable, actionable, realistic and time-bound. Additionally, it notes the importance of getting buy-in from various stakeholders like customers, engineering, sales and marketing. Finally, it emphasizes that roadmaps should be living documents that are regularly updated based on customer feedback and data.
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Building and Managing Customer-Centered Product Roadmaps
- 1. www.productschool.com Building and Managing Customer- Centered Product Roadmaps
- 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. Tunde Adeniran T O N I G H T ’ S S P E A K E R
- 5. Which of these water bottles applies a more customer centric design?
- 6. What really is a Customer centric Product? A Customer centric product is a product that takes the approach of giving value to the Customers by focusing on their needs and proffering solutions that give a top notch experience before, during and after use of the product.
- 7. “Innovation in product development is ultimately about solving problems for your customers. Regardless of your vertical, the ability to engage with customers at scale is an important competitive advantage.”
- 8. What do you value in a product?
- 9. How do you measure this value? Customer lifecycle Customer experience Customer value Customer Centric
- 10. What’s a product roadmap?
- 12. OR
- 14. Product Vision & Strategy Helps communicate your
- 15. What makes a good product roadmap? SMART (Specific, Measureable, Actionable, Realistic, Time bound) Collaborative High-level
- 16. Refine your roadmap to speak to its audience Customer Investor Sales & Marketing Engineering
- 17. Refine your roadmap to speak to its audience ???
- 18. Refine your roadmap to speak to its audience Customer
- 19. Refine your roadmap to speak to its audience ???
- 20. Refine your roadmap to speak to its audience Sales & Marketing
- 21. The Archetypes of Product Roadmaps Common roadmap scenarios to avoid
- 22. The Visionary HIPPO • HIPPOs are tough to resist • They are often more experienced, knowledgeable and influential
- 23. The Visionary Product Manager You’re in-charge You know what works best You go from Ideation straight to execution
- 24. Striking a balance Obtain customer feedback HIPPO’s concerns Listen to Engineers SupportMine your OWN data Sales & Marketing
- 25. The 360 degree product roadmap
- 26. The concept of ensuring a product roadmap goes the full circle, is to have a roadmap that aligns with relevant stakeholders. Ensuring buy-in and ease of execution as it may be. What is a 360- degree product roadmap? Product vision > strategy > roadmap >backlog > prioritised features > releases
- 27. How to bring everyone onboard with your product roadmaps?
- 28. Building a Roadmap can be an uphill task. For inherited products understanding the product’s vision and strategic roadmap is key to doing this efficiently. Don’t Assume You Know it All
- 29. One of the benefits of a goal based approach is it forces you to think of the big picture. What’s the upside to a perfectly executed product roadmap? Once you have this figured out, it then becomes easy to narrow down what features need to be in place to get you there? Use Goal based Roadmaps
- 31. Collaborate at the beginning, not the end Know your stakeholders
- 33. ● Speaking to a customer is the best way to know what he wants ● NEVER work on a roadmap blindly Create a roadmap that fosters design thinking
- 34. Metrics are a good way to measure progress and alignment to P & L ● Number of support calls ● Number of failed registrations / transactions ● Churn rate ● Customer Acquisition Costs ● Bounce rate ● Customer Lifetime Value Let the data speak for itself
- 35. ● Treat your roadmap as a living document ● Changes are fine Get relevant stakeholders to sign-off and commit often
- 38. Business Objectives New market entry Increased sales Reduce churn
- 39. Role Play Business Executive / Engineer Product Manager Customer
- 42. www.productschool.com Part-time Product Management Training Courses and Corporate Training