SlideShare a Scribd company logo
How to build an outreach list that
really converts in mentions,
relations, and backlinks
Ivan Karmanov
Product PR
What are the key metrics you use to measure your content success?
2
We asked 1,200+ marketers for our State of the Content Marketing report
What does a blog post needs to generate organic traffic?
3
What does a blog post needs to generate organic traffic?
4
What does a blog post needs to generate organic traffic?
5
Great content!
What does a blog post needs to generate organic traffic?
6
Organic traffic
Keyword optimization Fulfilling a user-intent Domain authority
Page authorityHigh-quality content
What can PR team help with?
7
Organic traffic
Keyword optimization Fulfilling a user-intent Domain authority
Page authorityHigh-quality content
How I was making my outreach list before
8
How I was making my outreach list before
9
How I was making my outreach list before
10
How I’m making my outreach list now
How I’m making my outreach list now
Which marketing channels are you using for content distribution?
13
We asked 1,200+ marketers for our State of the Content Marketing report
Get ideas from competitors
14
I use Post Tracking tool
Get ideas from competitors
15
I use Post Tracking tool
What can PR team help with?
16
Organic traffic
Keyword optimization Fulfilling a user-intent Domain authority
Page authorityHigh-quality content
How many uniquу pitches do you send for a PR campaign?
17
Databox surveyed 48 PR pros
How many uniquу pitches do you send for a PR campaign?
18
Brian Dean analyzed 12 Million Outreach Emails
How many uniquу pitches do you send for a PR campaign?
19
When you create content specifically to generate links you campaign
generated what number of link?
20
Paddy Moogan asked over 350 digital marketers & 15 experts
Get more ideas from competitors
21
I use Post Tracking tool
Get more ideas from competitors
22
I use Post Tracking tool and Backlink Analytics
Get more ideas from competitors
23
What can PR team help with?
24
Organic traffic
Keyword optimization Fulfilling a user-intent Domain authority
Page authorityHigh-quality content
Ivan Karmanov
Product PR
https://www.linkedin.com/in/ivan-karmanov-32540775/
https://twitter.com/Ellanorsh
i.karmanov@semrush.com

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