Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LinkedIn for Business

506 views

Published on

LinkedIn has made lots of new changes that will make the platform even better for business. Here are some main screenshots and steps to help guide you through it.

Published in: Business, Technology
  • Be the first to comment

LinkedIn for Business

  1. 1. ForBusinesswww.sleepingbarber.com
  2. 2. What good is a blank canvas?
  3. 3. Start where you are.Use what you have.Do what you can.- Arthur Ashe
  4. 4. • Participation• Share your own Experience• Fear NotExpectations
  5. 5. As of February, 2013• 200 Million Members worldwide• 7m+ members in Canada• Executives from all 2011 Fortune 500 companies asmembers; its corporate hiring solutions are used by 85 ofthe Fortune 100 companies.• 2 million companies have LinkedIn Company Pages3rd most visited Web property in the world.
  6. 6. Three Main Revenue Streams1. Hiring Solutions2. Marketing Solutions & Ad Sales3. Premium subscriptions – CRM?
  7. 7. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
  8. 8. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, SearchLesson Objectives
  9. 9. Contact manager
  10. 10. Job search
  11. 11. Recruiting
  12. 12. Advertising
  13. 13. Thought Leadership
  14. 14. Prospecting
  15. 15. Most business peoplehave an accountThe platforms changeregularly. Take a deepbreath.
  16. 16. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
  17. 17. Advanced List Of Resoures
  18. 18. Google it – lots ofgreat free resources.Careful of content olderthan May 2013.
  19. 19. Did that get yourattention?
  20. 20. The Time magazinecover is an example ofa Social Object.
  21. 21. Social ObjectAttentionSocial MediaSocial NetworkDistribution
  22. 22. StevenSALLYContent +Relevance =Social Object
  23. 23. Social Network
  24. 24. …now back to our show
  25. 25. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
  26. 26. I upgraded myaccount.Some of myfeatures may bedifferent fromyours.
  27. 27. Steal Good Ideas
  28. 28. Follow prompts for100% completeness. BeInteresting & adjustsettings.Unless changed,everything you enter ispublic and searchable.
  29. 29. What is onething youlearned?
  30. 30. 3 Keys To LinkedIn Profiles1 Use a Nice Picture2 Be Interesting3 Copy others who do a great job
  31. 31. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
  32. 32. Post
  33. 33. Post - Curate
  34. 34. Post - Create
  35. 35. Connect
  36. 36. Search
  37. 37. Search
  38. 38. Post, connect and searchmechanics lead toeverything else.prospecting, expertise, job search etc.It can be overwhelming.Take your time, definewhy you want to use it.
  39. 39. 3 Keys To Mechanics1 Post with engaging visuals2 Advanced search by postal codes3 Follow up with people who’ve viewedyour profile
  40. 40. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
  41. 41. Customize URLs
  42. 42. Link Twitter
  43. 43. Give & Get Proof
  44. 44. Give & Get Proof
  45. 45. Give & Get Proof
  46. 46. Give & Get Proof
  47. 47. Interactive Maps
  48. 48. Interactive Maps
  49. 49. CRM
  50. 50. CRM
  51. 51. Like-minded people
  52. 52. What is onething youlearned?
  53. 53. 3 Keys To Cool Ideas1 Reciprocity – give to get.2 Book time in your calendar to use it.3 Grab pen and paper to answer WHY youwant to use LinkedIn before getting on theplatform.
  54. 54. • What LinkedIn is• How to create your profile• How to create a company page• What social media is – objects & networks• Main mechanics – post, connect and search• How to customize links, link toTwitter, endorse & recommend, mapconnections, CRM, Groups for like-mindedpeopleLearning Summary

×