Senthil Murugappan is a SEO expert with over 8 years of experience in SEO, SEM, SMO, web analytics, and market research. He has successfully executed SEO campaigns for over 35 clients across various industries which significantly improved their search engine rankings and organic traffic. Some of his major projects include SEO work for Sulekha Classifieds, Uditi Technologies, and Carazoo.

1. SEO CV, SEO Resume, SEO Expert India
SENTHIL MURUGAPPAN
Flat No.264, 'B' Block, G1,
Nethaji Street, Gnanamoorthy Nagar,
Ambattur, Chennai – 600 53.
E-mail: seoanalyzer@yahoo.com
Mobile No: +91 – 99625 11010
Profile:
* 8+ years of experience in the areas of Search Engine Optimization (SEO), Market Research, Business
Development & Technologies. Extensive experience in executing projects involving
* Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market Research
including online consumer behavior, understanding Search Engine behaviors, etc
* AdWords Qualified Individual with Specialization in Search Advertisement
* Certified Microsoft Advertising Professional
* Instrumental in Strategizing for web promotions and single handedly driving millions of organic
traffic to company websites and indexed billions of web pages in major search engines.
* Handled more than 35 client base and significantly raised rankings of client's websites within top 10
in major search engines (Google, Yahoo and MSN/Bing) for most of the keywords.
* Gained extensive experience and understanding of Web Analytics (Click Tracks, Google Analytics and
etc), Google AdWords and Google Adsense for client accounts.
* Good communication, interpersonal, problem solving skills and spearheading a team of Executive to
excel in performance and client deliverables for carrying out various SEO campaigns.

2. * Analyzing requirement and providing web promotions solutions to clients' which involves designing
& implementing Search Engines Marketing plans Operational strategies like Keyword research,
Competition analysis, Site analysis, Search Engine Marketing (SEM) Plan, Web Penalty Solutions, Web
Marketing Strategies, etc
* Pre analyzing solutions for potential clients Content Management and optimization based on Latent
Semantic Indexing (LSI) Supervising & monitoring the complete execution of the projects in terms of
planning the objectives, operations, time frame, quality checks, etc.
* Relationship management with key clients for ensuring their satisfaction with the services to
enhance & retain business Constant research & up-gradation of knowledge regarding Search Engines
and technologies Impart training to SEO Trainees and Support Executives Inter Departmental co-ordination
related to the workflow and quality of deliverables.
* Have received appreciation from the top-level management for executing projects within the set
time and demonstrating outstanding performance.
* Proficient at conducting pre & post sales support & presentations for business development.
* Resourceful at maintaining cordial relations with international clients mainly in the US, UK and
APAC.
Project #1
Title: SEO, and HTML Design (www.targetwoman.com) US
Client: Sulekha Classifieds
Industry: Women’s Portal
Duration: 1 years and 6 Months
Role: SEO & HTML Designer
Description: The client is an Award winning Information portal dedicated to Women.
Role & Responsibilities:

3. · HTML Platform - Building the web portal by incorporating both the niche features of web
development & E-marketing
· HTML validation & Link development (off page optimization)
· Web maintenance & Support
Project #2
Title: SEO, and Web Analytics (www.uditi.net) India
Client: Uditi Technologies
Industry: Software & Web Development Company
Duration: 1 year
Role: SEO Strategy Consulting
Description: Uditi Technologies is a Chennai (India) based software development company, delivering
customized software solutions and web based software solutions.
Role & Responsibilities:
· Responsible for complete SEO process (on & off page optimization) and web analytics
· Provided SEO guidance and recommendations for SEO friendly website design and development
· Developing and improving websites to enhance natural search rankings
· Preparing traffic report using Google Analytics. Manual reports for checking the ranking of sites in
Search Engines like Google, Yahoo, and Bing
· Interacting with various business stakeholders to gather their business requirements
Project #3
Title: SEO, Blogging, and Web Analytics (www.carazoo.com) India
Client: Carazoo (IZMO Cars)
Industry: Automobiles Portal
Duration: 3 Months

4. Role: Project Manager & Strategy Builder
Description: Carazoo.com is India’s first & only car portal with interactive animations facilitating the
purchase and sale of Cars in India and has the major features.
Role & Responsibilities:
· Responsible for complete SEO process (on & off page optimization)
· Provide strategic guidance, advice and support to the business units
· Introduced an approach to incorporating Search Engine Marketing. Applying Social Media
Optimization through MySpace, Facebook and Twitter by creating and advertising Business Pages,
Promoting updated News, Blogs, Images and Videos
· Successfully, implemented and created SMO concept to connect social activities and made
attractive Indian automobile blog in the following path: http://blog.carazoo.com/
Project #4
Title: SEO, and Web Analytics (classifieds.sulekha.com) India, and US
Client: Sulekha Classifieds
Industry: Classifieds Portal
Duration: 3 years and 3 Months
Role: Project Manager & Strategy Builder
Description: Sulekha Classifieds is India’s number one classifieds portal.
Role & Responsibilities:
* Responsible for SEO lead generation and Organic Traffics
* In order to track the dynamic site performance through Google Analytics and refer internal data’s
tracked by developers to compare and produce insights
* Determined the strategy and executed the tactics necessary to drive traffic to web sites with the
ultimate goal of delivering a positive ROI via conversions, leads, and sales

5. * Trend Analysis and making new action plans for improving site traffics
* Coordinate with web designers and programmers to ensure that prototype WebPages are search
engine optimized
* Collaborating with web developers to enhance data collection methods. Extracting and compiling
online and offline data from Analytics and database to help the team make more intelligent and data-driven
decisions
* Modifications made to accommodate new search engine features and upgrades, also changes made
in accordance with analytical findings
* Keyword targeting plans are assessed and adjusted frequently
* Update backlinks (incoming links to the site) to maintain higher rankings
* Maintain large number of data’s on every month and provided MoM, QoQ and YoY performance on
timely
* Identifying the High potential and High/Medium/low Conversion keywords and improve their Search
Engine Ranking Position (SERP) to get more conversion and traffics
* Reduced marketing spend from Pay Per Click, Banner Ads and Affiliate Marketing
SEO, PPC & Website Design Projects Covered
Country: India, US, UK, Japan, China, South Korea, Taiwan, Hong Kong, and Australia
Technical: HTML, CSS, .NET, J2EE, PHP, ASP, Perl/CGI, Zoomla
List of Categories

6. Automobiles, B2B, Blogs, Buy & Sell, City, Classifieds, Dealers, Education, Finance, for all type of
Services, Healthcare & Medical Equipment, Herbals & Medicine, Hotels, Immigration, Insurance, Jobs,
Motivational Speakers, Movies, Food, Forums, Lawyers, Musicals, Real Estate, Rentals, Six Sigma,
Software, Testing, Web, Travel, Women's Care/Beauty, Yellow pages, Consumer Goods.
Education Profile:
B.E [Information Technology], Annamalai University, 2000 – 2004
MBA [Marketing] University of Madras, 2010 - 2011
Professional Skills:
Scripting Languages: HTML, CSS, JavaScript and XML
Tools: Click Tracks, Google Analytics, IBM Coremetrics Google Sitemap, XENU, Web CEO, Web Position
Gold, IBP, Word Tracker & Good Keywords
Testing Tools: W3C (HTML, XHTML, CSS), CSE HTML Validate
Multimedia: Adobe Photoshop 7.0
Operating Systems: DOS, Linux, and Windows 9x/NT/ME/XP/Visa/7
Area of Interest:
* Organic Search Engine Optimization (SEO)
* Search Engine Marketing (SEM)
* Social Media Optimization (SMO) / Web 2.0

7. * Campaign Management
* Email Marketing
* Business Development
* Online Data Research
* Web Analytics
* Search Engine friendly Web Design & Usability
Yours,
Senthil Murugappan