In 2013, mobile devices are projected to account for 40% of all internet traffic, with mobile web apps leading to significant growth through billions of downloads. Native apps are favored due to their ability to create a unique relationship between users and devices, unlike mobile web apps. The presentation highlights various platforms and technologies used in mobile app development, including cross-platform tools and open standards.

1. The mobile opportunity
(and challenge)
Jeff Haynie
@jhaynie

2. About Me
Co-founder & CEO of Appcelerator
@jhaynie @appcelerator
http://blog.jeffhaynie.us
jhaynie@appcelerator.com

3. 2013: Mobile will be 40% of All
Internet Traffic
Mobile
Web

4. Apps are driving
growth
“2 Billion downloads, 100,000 apps” (Apple)

5. Because...
“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can’t”
(Mobile Marketer))

6. Oh no.
• iPhone (Objective-C, 28th!)
• Android (Java, Google Style)
• RIM (Java, Blackberry or Midlet style)
• Symbian (old school C)
• Palm Pre (Web 2.0)
• Windows Mobile (.NET compact)
• Maemo (GTK+)

7. Android!

8. Oh, yeah...
• Web Browsers
• Desktop Apps
• Net books
• E-Book readers
• Tablets
• etc etc.

9. We Web
• Use Web Technologies (such as JavaScript)
today to build applications
• Cross platform, cross device, cross OS
• Leverage platform that helps you support
the various differences
• Open Source / Open Standards

10. Appcelerator Info
• http://www.appcelerator.com
• http://github.com/appcelerator
• @appcelerator
• #titanium_app on irc.freenode.net
• http://slideshare.net/jhaynie