Building a Startup for the Mobile-first, Cloud-first World
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Starting your own business is a work of passion. It’s a lot of hard work, but you also need to work smart. For software startups, open source software can help you stretch your limited seed money, but you shouldn’t limit yourself either. You deserve to use fully supported professional development tools, or host your site, services and components in the same cloud infrastructure used by more than 80% of Fortune 500 companies, all without spending a dime. Microsoft offers startups, entrepreneurs and indie developers great programs to support their new business. Get free software, free cloud services, free support, free hosting, free training and free access to experts to jumpstart and accelerate your business. Whether you’re an iOS, Android or Windows app developer, Python, PHP or ASP.NET web developer, whether you’re building on Windows or Linux, Microsoft has tools and technologies for you. Come discover how Microsoft can contribute to your success.
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Building a Startup for the Mobile-first, Cloud-first World
- 1. Building a Startup for the Mobile-first, Cloud-first World NICK LANDRY Microsoft Senior Technical Evangelist, NYC/NJ nick.landry@microsoft.com AgeofMobility.com @ActiveNick
- 2. 23years in IT 8full-time jobs 19years as conference speaker 13years in mobile app dev 10years as Microsoft MVP 3businesses as entrepreneur
- 3. Symbiosys (employee #1) Electronic communications and document management solutions Founded in 1995, ended operations in 1996 Camera e-Motion (co-founder and partner) Visual FX & Motion Control Services for the Cinematography Industry (e.g. TV, movies) Co-founded in 1998, left in late 2000, still in operation today as Fake Studios dotBlox (co-founder and minor partner) Consulting Services & Enterprise Mobility Solutions Co-founded in 2002, left in 2003, ended operations in 2004
- 5. What you/they need to bring: What isn’t enough:
- 6. Star t Justin Bootstrap as long as you can Beware of friends & family money Expand to a coworking space first Have a contingency plan for how to live without a regular paycheck Be ultra conservative with hiring Be realistic about incubators Build a real company, not just a potential acquisition target Explore partnerships Take advantage of the cloud
- 7. • Apply at aka.ms/bizsparkapply
- 8. • Visual Studio Enterprise Edition • Office 365 Subscription • Windows licenses • Server software licenses • All licenses are yours to keep • No commitment to buy aka.ms/bizsparkapply
- 9. Building with the Cloud
- 11. The developer. “Today, nearly every significant enterprise innovation requires innovative software.” * *GARTNER Agenda Overview for Application Development, 2014, Ian Finley, Thomas E. Murphy, Jim Duggan, Mark Driver, Gordon Van Huizen, Nathan Wilson, David Mitchell Smith, Matthew Hotle, Joe Bugajski, Brian Prentice, Ray Valdes, Ross Altman, Richard Marshall, Van L. Baker, David Norton, 9 January 2014 Who is more important to the enterprise than ever?
- 12. Cloud Computing Models On-Premises ( Private Cloud ) Networking Compute Storage Virtual Machine Operating System Applications Data & Access Runtime YouProvision&Manage Infrastructure ( as a Service ) Networking Compute Storage Virtual Machine Operating System Applications Data & Access Runtime PhysicalFabric ManagedbyVendor YouProvision&Manage Platform ( as a Service ) Provisioned&ManagedbyVendor YouManage Networking Compute Storage Virtual Machine Operating System Data & Access Runtime Applications Software ( as a Service ) Provisioned&ManagedbyVendor Networking Compute Virtual Machine Operating System Data & Access Runtime Applications Storage YouProvision CloudServices YouManage Host Develop Consume
- 13. Platform Services Security & Management Infrastructure Services API Management Content Delivery Network (CDN) Media Services HDInsight Data Factory Event Hubs Mobile Engagement Active Directory Multi-Factor Authentication Automation Portal Key Vault Biztalk Services Hybrid Connections Service Bus Storage Queues Store / Marketplace Hybrid Operations Backup StorSimple Site Recovery Import/Export SQL Database DocumentDB Redis Cache Search Tables SQL Data Warehouse Azure AD Connect Health AD Privileged Identity Management Operational Insights Cloud Services Batch Remote App Service Fabric Visual Studio Application Insights Azure SDK Team Project VM Image Gallery & VM Depot AppService Web Apps Mobile Apps IoTSuite API Apps Logic Apps Notification Hubs Machine Learning Stream Analytics IoT Hub Power BI
- 14. Add value to your Linux investments Embrace open source DevOps Bring the tools you use and love Build hyperscale at hyperspeed
- 16. Mobility
- 18. Browser-based applications Visual Studio tools for Apache Cordova Visual C++ for cross-platWin32 Desktop apps – WPF Universal Windows Apps .NET
- 19. Azure App Service Web Apps Mobile Apps Logic Apps API Apps Auto Patching and Auto Scale .NET, Java, Node.js, PHP, Python… Integrate with SaaS and on prem Continuous integration with VSO, Github, Bitbucket, and more…
- 20. Quick App Services Demo
- 21. The Microsoft App Platform Mobility Agility Flexibility
- 22. Agility “The only thing that is constant is change” ― Heraclitus “Today, we think about how fast we can translate an idea into reality, and get it into customers' hands.”
- 24. VALUETOBUSINESS TIME Competitive advantage Industry standard + Technology->
- 30. Creating a Development Virtual Machine
- 31. The Microsoft App Platform Mobility Agility Flexibility
- 32. The Microsoft App Platform Flexibility “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny.” ― Aristotle
- 33. Platform Services Analytics Application Platform Application CodeDeveloper Tools
- 34. Azure Platform Services Application Code More control Max control Cloud Services Service Fabric Web Apps SQL Database Redis Cache DocumentDB SQL Data Warehouse Search Tables HDInsight Data Factory Stream Analytics Machine Learning Event Hubs Mobile Engagement Service Bus Storage Queues Biztalk Services Active Directory Application Insights Visual Studio Visual Studio Online Productivity Control Platform Services Application Platform
- 37. Platform Services Security & Management Infrastructure Services API Management Content Delivery Network (CDN) Media Services HDInsight Data Factory Event Hubs Mobile Engagement Active Directory Multi-Factor Authentication Automation Portal Key Vault Biztalk Services Hybrid Connections Service Bus Storage Queues Store / Marketplace Hybrid Operations Backup StorSimple Site Recovery Import/Export SQL Database DocumentDB Redis Cache Search Tables SQL Data Warehouse Azure AD Connect Health AD Privileged Identity Management Operational Insights Cloud Services Batch Remote App Service Fabric Visual Studio Application Insights Azure SDK Team Project VM Image Gallery & VM Depot Web Apps Mobile Apps API Apps Logic Apps Notification Hubs Machine Learning Stream Analytics IoT Hub
- 39. Subscribe to our fortnightly newsletter https://technet.microsoft.com https://msdn.microsoft.com https://channel9.msdn.com Free Online Learning https://mva.microsoft.com Sessions on Demand
- 41. Thank you! Nick Landry Senior Technical Evangelist, NY/NJ nick.landry@microsoft.com AgeofMobility.com @ActiveNick deck: slideshare.net/activenick
Editor's Notes
- YEARS I’ve been dabbling with computers and programming, starting as early as BASIC on a Commodore Vic-20 in 1984, DOS BATCH in 1987, Lotus 123 macroing in 1988, and Pascal in 1990. JOBS Also worked a cumulative 3 years as an independent consultant in the early 2000’s. I’ve been doing independent work on the side as an author and speaker for the past 11 years. Worked part-time for Nokia, overlapping Microsoft and my previous jobs. Many roles Programming Software design & architecture Technical training & speaking Product management & technical marketing Sales & account management Business analysis Practice management Project management Technical documentation & courseware authoring Technical evangelism MOBILE 5 years before the iPhone came out Working with Blackberry, Palm, Windows Mobile & Pocket PCs MVP Also Certified professional, about 10 professional exams
- Being your own boss: YOU are accountable for everything YOU have to make the hard choices When you fail, there is no one else to blame YOU get to choose when and how you work 80+ hours a week
- Friends & family money come with "emotional" strings attached Be realistic about what you expect - and what you'll probably get - from an incubator or accelerator Explore partnerships that generate opportunities Take advantage of the cloud and pick the right provider
- Free Service Tier: 1-10 services 20MB database, 500K API calls, 100K push notifications Basic Service Tier: $101 3M API calls, 1GB database, 1M push notifications, 15GB out
- (Adjust timing to Audience) Slide Objective: Explain the commonly accepted cloud computing models (IaaS, PaaS, and SaaS) in terms of an IT Pro’s responsibilities. Key Talking Points: When considering these cloud computing models, skilled IT Pros are needed to manage the components of each model that are unique to an organization: (CLICK) Infrastructure as a Service: While the cloud vendor manages the physical hardware fabric for raw compute, networking and storage capacity, (CLICK) IT Pros provision IaaS for their organizational needs and (CLICK) continue to manage each provisioned virtual machine in a manner that is very similar to on-premises workloads. (CLICK) Platform as a Service: In PaaS, the cloud platform vendor provisions and manages a consistent runtime environment upon which applications can be developed. (CLICK) IT Pros are needed in deploying and monitoring these applications, as well as managing access and protection of data. (CLICK) Software as a Service: In SaaS, an organization is consuming an entire packaged application that is being delivered via the cloud. (CLICK) IT Pros are needed to manage access to these applications and the underlying data. By choosing the best cloud computing model for each application need, depending on whether your organization needs to host, develop or consume an application, IT Pros can gain significant time-savings when managing applications that can then be applied to time investments in new strategic projects for an organization. (CLICK) During this event, we will primarily be focusing on the IaaS Computing Model delivered via Windows Azure Infrastructure Services so that you can learn how to leverage the advantages of Windows Azure for hosting existing applications for your organization.
- Why this Slide: It shows we have a very broad platform. It about BOTH IaaS and PaaS, that these work together. It shows that we continue to lead in world class IT capabilities and that there’s really nothing missing. Key Points: We have already seen how the Azure Platform is IaaS + Pass – but I want you to understand that this is a huge number of capabilities – IT building blocks if you will. Every one of these blocks you provision anytime, self-service anywhere in the world 24x7. You pay for what you use, you can get more or less anytime and you can fully automate everything… DON’T spent too much time on this slide – you are going to DEMO (aren’t you!!!)… DON’T go through each block… Transition to NEXT Slide: Make the build go backwards to show JUST IaaS and then you will go to the demo to show it.
- Everyone’s datacenter right now has a little bit of everything—it’s evolved over time, with new technologies and standards cropping up at all times (OSS and proprietary alike). This isn’t a bad thing—but it’s a management challenge for sure. How do we expect to oversee and manage this ever-evolving set of technologies and, specifically, the non-centralized open source technologies that are now ubiquitous? Take a look through these technologies—some obviously will look very familiar to you and your evolving datacenter: Oracle SAP Linux Office Windows NodeJS Apple Java Android PHP Hadoop MongoDB SharePoint Hadoop SQL Server Drupal Joomla WordPress .NET Python Dropbox DB2 Puppet Chef GitHub
- So, Where to start?... With devices, because they have driven a fundamental change in our industry over the last 6 – 8 years
- Mobile and devices have really driven the change in the industry that has required all of us to change the way we think about all aspects of software development. No longer can we target a single platform, we need to deal with new challenges brought about by unreliable connections and how do we deliver legcy infrastructure to new2 generations of devices.
- App Service has everything you need to build apps that target both web and mobile clients from a single app back-end. Using API Apps, you can connect your app to dozens of popular services like Office 365 and salesforce.com in minutes, and integrate your own APIs so they can be used within any app. And finally with Logic Apps, you can automate business processes using a simple no-code experience. 60% of Azure paid customers make use of Azure App Services.
- Do either ASP.NET Bakery Sample or Java Coffee Shop Sample
- In todays enterprise, every new significant business idea needs software to be successful. Whether it’s through a consumer facing mobile app or website, employee application or critical business process the chances are that part or even all of the business idea will be implemented in software to realize the benefits. Those benefits could easily be cost savings through improved internal processes, or enhanced customer service through a mobile app.
- Ideas are the life blood of a healthy, growing business; as industries mature it’s the organizations that innovate that stay ahead of the market and capitalize on opportunities while the rest catch up – as they inevitably will do. What starts as a cool unique capability for the market leader soon becomes table stakes for the whole industry and that leader needs a strong pipeline of innovation to stay ahead. <click>Technology and the cloud in particular have only raised the stakes, making it ever easier and faster to emulate the innovations of others, making it even more imperative to speed up the innovation cycle. The age of the Modern App is now; whole industries are being disrupted by apps and yours could be next. Building these Apps is key to business leadership and growth and we believe a Modern App Platform is key to success here.
- Setup as a challenges slide release – operate - improve
- So, what is DevOps exactly? DevOps is a term for a group of concepts that, while not all new, have catalyzed into a movement and are rapidly spreading throughout the technical community. Like any new and popular term, people have different and sometimes contradictory perceptions of what it is. One thing is sure: it’s not a product that you buy and install to fix everything that is wrong or broken with software development. However, tooling is an integral part of any DevOps discussion because tools help you execute on your DevOps strategy. Today we’ll talk about how the application lifecycle is changing as it extends into IT operations and will take a closer look at our next wave of ALM and DevOps investments.
- We think about our cloud development platform as part of a continuous development cycle. At a high level that cycle starts with developers writing code. The code runs on our Cloud platform (on-prem or in the cloud) and we monitor the running code to inform the next cycle of coding what could be improved and the cycle continues. When we break down the code-run-monitor cycle, there are components at each stage: <CLICK> Developer tools give us an environment in which to write the code, to build and release the code to test, staging and production environments; to collaborate with other developers and have a common repository for storing the code. <CLICK> Our Cloud platform is a place where you can not only run the developers’ code but also consume a range of <CLICK> reusable platform services which add capabilities to the application without the need to write masses of middleware and other code <CLICK>Analytics tools provide insights on code issues, performance as well as usage patterns that help us make improvements on the next coding cycle.
- Let’s double click into each of these layers to see what specific offerings the Microsoft Cloud Development platform has to offer at each stage of the cycle. For developer tools we have Visual Studio as the developer workstation and Visual Studio Online is the cloud-based team collaboration and DevOps service offering Continuous Integration and Continuous Delivery across multiple developers working on the same project. When it comes to running your code, we offer a choice between high productivity and high control at the platform layer. App Service and Web Apps offers the highest level of productivity through platform services tightly integrated with the platform to give great developer productivity in Enterprise Web and Mobile app development. Overlay open source Marketplace expand out data point, how many are open source , how many in For developers that require more fine grained control over how their code will run for performance, reliability or scale considerations, Cloud Services and Azure Service Fabric offer the more experienced engineer the ability to control a broader set of characteristics of how the application will run. And for developers that require complete control of the underlying operating system and how their application operates, we have Virtual Machines and related infrastructure services with full access to Windows Server Containers, Linux Containers and the stronger isolation offered by Hyper-V Containers. Microsoft’s deep collaboration with Docker and support in Azure also provide app portability for customers who are investing in Docker as part of their DevOps and Continuous Delivery platform. Azure has a very comprehensive portfolio of platform services that developers can utilize in their applications to rapidly enhance their offering. Azure AD provides identity services for login and directory synchronization with multi-factor authentication if required. Service Bus provides a variety of queueing and publish subscribe models for inter-app and inter-device reliable communication. There are a multitude of relational and non-relational database options, integration with BizTalk, Search, Machine Learning with Cortana Analytics – the list is very long and growing every month to give developers maximum choice to help build the most innovative apps in record time. The Azure Marketplace also provides a rapidly growing gallery of VM images and platform services from Microsoft and 3rd parties including Docker and the Docker Hub. For application monitoring we have Application Insights to help development teams understand if their apps are available, performing and how it’s being used for continuous improvement. Bill ends on strong relationship with Docker
- Enterprises and ISVs are looking to new Microservices architectures to support new DevOps agile processes to get new capabilities into production and delivering value faster than ever before. These new applications run as always-on, scalable services and to save developers from building middleware, we built Azure Service Fabric <CLICK> Azure Service Fabric is a distributed application platform that hides the underlying infrastructure while enhancing <CLICK> scalability, availability, performance, application lifecycle management, cloud portability and monitoring of the application. Our vision for Service Fabric is that it will provide the same platform benefits <CLICK> which ever cloud the application is deployed to, whether Azure, Private Cloud in customers’ own datacenter or other public and hosted clouds. We started building Service Fabric over 10 years ago and today run many core Azure services on it including InTune and over 1.4 million SQL databases. Building on Azure Service Fabric means: Developers focus on writing code to deliver business value, not middleware features Operating services reliably, at scale and with low latency becomes much easier with less operating cost due to the level of automation built into Service Fabric Moving workloads between clouds and preventing lock-in is simple as Service Fabric enjoys support in multiple clouds and on-premises For ISVs this means you can convert your on-premises software into always-on, reliable, scalable SaaS offerings without the time or expense of writing complex code to deal with failures in the infrastructure and the headache of managing frequent updates to a live service. For System Integrators, Service Fabric enables you to rapidly create low-latency back-end services for your clients that run on-premises or in the cloud, without the expense and time often required to build unique software frameworks for availability, scalability and application lifecycle management.
- Why this Slide: This is the Key Differentiator – no one else is going to help the customer in their own DC, has a world class public cloud which is also a SaaS platform and has killer SaaS apps as well – Customers want all this – we have it. Key Points: Start setting the stage for what is Azure – very high level – it’s IaaS AND PaaS on top of a global DC infra – but it’s just software We can/will bring this software stack on-prem to help the customer with their own DC challenges We have killer SaaS apps that help the customer stop doing things – like running email systems. Our Platform is a platform for SaaS – if the customer is an ISV – benefits are building higher value SaaS service and/or keeping the “old” model of selling into the Customer DC… Position the Competition – Old Guard on left (IBM, Oracle, HP), Cloud Platform Vendors (AWS, Google) on the right only, Salesforce in the middle (only) – MSFT does it all. Transition to NEXT Slide: Summary – our strategy is 100% aligned to your strategy – but don’t just take my word for it, let’s see what some key influencers have to say…
- Timing: 1 minute Talking points: Go to customers.microsoft.com for many more customer stories highlight support for open source software on Microsoft Azure. http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000004217 http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000003432 http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000004447 http://www.microsoft.com/casestudies/Microsoft-Azure/The-British-Irish-Lions/Top-Global-Rugby-Team-Wins-with-Cloud-Apps-That-Motivate-Fans-Monitor-Player-Health/710000003811 http://www.microsoft.com/casestudies/Windows-Azure/Cognosys-Technologies/Cognosys-Facilitiates-Azure-Transitions-in-Minutes-Exponentially-Reduces-Go-To-Market-Time/710000002544 http://www.microsoft.com/india/casestudies/microsoft-azure/cloudmunch/solutions-firm-uses-the-cloud-to-speed-release-cycles-and-cut-it-costs-by-more-than-20-percent/710000004304 https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=338 http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000004458 https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=1867 http://www.microsoft.com/casestudies/Windows-Azure/Semantic-Touch/Azure-Powers-Launch-of-Revolutionary-Open-Source-Social-E-commerce-Solution/710000001825 http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000003201 http://www.microsoft.com/casestudies/Windows-Azure/Nanobi-Data-and-Analytics/App-Store-in-the-Cloud-Democratizes-Analytics-Adoption-Across-Businesses/710000002921 http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000002158 http://www.microsoft.com/casestudies/Windows-Azure/Vibal-Publishing/Leading-publishing-house-combines-open-source-technology-with-Microsoft-Windows-Azure-for-more-efficient-delivery-of-digital-learning-tools/710000003099 http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000001977 http://www.microsoft.com/casestudies/Windows-Azure/Virginia-Polytechnic-Institute-and-State-University/University-Enables-Innovative-Life-Sciences-Research-with-Big-Data-Solution/710000003381 http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000003415
- Why this Slide: It shows we have a very broad platform. It about BOTH IaaS and PaaS, that these work together. It shows that we continue to lead in world class IT capabilities and that there’s really nothing missing. Key Points: We have already seen how the Azure Platform is IaaS + Pass – but I want you to understand that this is a huge number of capabilities – IT building blocks if you will. Every one of these blocks you provision anytime, self-service anywhere in the world 24x7. You pay for what you use, you can get more or less anytime and you can fully automate everything… DON’T spent too much time on this slide – you are going to DEMO (aren’t you!!!)… DON’T go through each block… Transition to NEXT Slide: Make the build go backwards to show JUST IaaS and then you will go to the demo to show it.
- [Transition] Let’s start by showing few of the recent announcements we’ve made on this common area