Deck da palestra apresentada no Goiânia IoT Conference 2016. Tive a oportunidade de falar sobre como o Microsoft Azure pode suportar backends robustos de IoT.
Azure Monitor & Application Insight to monitor Infrastructure & Application
Soluções de IoT no Microsoft Azure
1. Soluções de IoT no Microsoft
Azure
Fabrício Sanchez
Senior Technical Evangelist
Microsoft
2. Fabrício Sanchez
Fabrício Lopes Sanchez possui mais de doze anos de experiência com desenvolvimento de
software. É graduado em Ciência da Computação e mestre em Engenharia Elétrica pela
Universidade de São Paulo. Nomeado ASP.NET/IIS MVP (Most Valuable Professional) pela
Microsoft em Janeiro de 2012. Atuou como professor universitário em cursos de graduação em
tecnologia durante seis anos. Atuou como arquiteto de soluções web durante sete anos. Foi
especialista de produto (Windows Azure) na Microsoft Brasil por dez meses, onde atuou em
grandes projetos utilizando a plataforma de computação em nuvem da empresa. Fabrício é
casado há seis anos com a engenheira de alimentos Maria Angélica e atualmente vive em São
José do Rio Preto, SP.
Twitter
@SanchezFabricio
Facebook
f / fabriciolopessanchez
Website
fabriciosanchez.com.br
3.
4. $1.9T
Gartner estimates the total
economic value-add from the
Internet of Things across
industries will reach US$1.9
trillion worldwide in 20201
$77B
By 2017, mobile apps will
be downloaded more than
268 billion times,
generating revenue of
more than US$77 billion2
$1.6T
Dividend available to
businesses that put new data
types and analytics in the
hands of more employees
over the next four years3
~50%
Agility accounts for 50 percent
of the reasons for going to the
cloud, versus 14 percent for
cost savings4
Things + devices Applications Data Infrastructure
Gartner “Forecast: The Internet of Things,
Worldwide, 2013,” (G00259115), Peter Middleton,
Peter Kjeldsen, and Jim Tully, November 18, 2013
Gartner Report, “Predicts 2014: Apps, Personal Cloud
and Data Analytics Will Drive New Consumer
Interactions” Stephanie Baghdassarian, Brian Blau,
Jessica Ekholm. Sandy Shen, November 22, 2013.
IDC “Capturing the $1.6 Trillion Data Dividend,”
Dan Vesset, Henry D. Morris, John F. Gantz, May
2014
Gartner “Hype cycle for cloud computing, 2014”,
David Mitchell Smith, July 24, 2014
5. Source: KPCB/Mary Meeker. Internet Trends 2014: Code Conference
Mobile
the new
normal
Desktop PCs Notebook PCs Tablets
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
Millionsofunitsshipped
80
60
40
20
6. Source: IDC Sept 2013 and Microsoft
Auto & Trans Retail Manufacturing Healthcare Energy Computing Telecom Consumer
$7 B $16 B $197 B $3 B $27 B $908 B $179 B $356 B System Revenue
Intelligent
Systems
1.7T
12. Why the cloud?
Rapidly setup environments to drive business priorities
Scale to meet peak demands
Increase daily activities, efficiency and reduced cost.
13. On Premises
Youscale,makeresilientandmanage
Infrastructure
(as a Service)
Managedbyvendor
Youscale,make
resilient&manage
Platform
(as a Service)
Scale,resilienceand
managementbyvendor
Youmanage
Hosting models
Software
(as a Service)
Business model
Applications
Scale,resilienceand
managementbyvendor
Why the cloud?
18. That’s up to 600,000 servers in
each Azure region
And there are 16 buildings per region…
19. 66%
of enterprise seats
covered with
System Center
* IDC Server Workloads Study 2014 ** IDC 2013 WW Server Tracker
1B+
weekly Microsoft Azure
AD authentications
>57%
of Fortune 500
use Microsoft Azure
>1M
Microsoft Azure
SQL databases
29K+
organizations
already use
Microsoft Intune
More than one billion
Office users, Office 365 is
our fastest-growing
commercial product ever
Thirty trillion objects
stored in Microsoft
Azure, which runs on
Windows Server
Hyper-V
Bing runs more
than 7 billion queries
per month on
Windows Server
Microsoft has one
of the three largest
cloud infrastructures
on earth
Enterprise-grade, comprehensive platform
93%
of the Fortune 1000
use Active Directory
67%
servers worldwide run
on Windows Server**
47%
worldwide share:
SQL Server most widely-
deployed database*
21. Leader in Gartner magic quadrants
Cloud Infrastructure as a Service
Enterprise Application Platform as a Service
Public Cloud Storage Services
x86 Server Virtualization
Microsoft only leader in all four magic quadrants
35. Analyze and act
on new data
Integrate and transform
business processes
Connect and scale
with efficiency
Benefit from a comprehensive solution
And
more
Real-time
operating
systems
Rules and Actions
Analytics
Dashboards & Visualization
36. Azure IoT Suite to your needs using preconfigured solutions
Modify existing rules and alerts
Fine-tuned to specific assets and processes
Integrate with back-end systems
Highly visual for your real-time operational data
Get started in minutes
Add your devices and begin tailor to your needs
38. Preconfigured Solutions Services
Devices
Back end
systems
and
processes
C# simulator Event Hub
Storage blobs DocumentDB
Web/Mobile App
Stream Analytics Logic Apps
Azure
Active Directory
IoT Hub Web Jobs
Power BI
Objective: Use this to start telling your opening story about trends…
You are in the center of one of the largest IT transformations this industry has ever seen. There have been other transformations, such as the move from mainframe to client-server, the move to the Internet, and so forth. However, this is one of the most significant transformations that our industry has ever been through.
And like many transformations, it can be disruptive to business models, it can be disruptive to organizations, the way that the status quo has been delivered. We’re going to talk about how this transformation can help set our customers apart in this world of devices and continuous cloud services.
We find that organizations who embrace transformations in the industry are better differentiated once we come out the other side. That's also true for IT professionals, developers and decision-makers.
Those people who invest time in helping their organizations change more rapidly through these significant changes are more apt to come out the other side with better skills and be more marketable, not just within their own organizations, but throughout the industry. So this transformation really is putting people at the center, and is what our strategy is all about.
Key goal of the slide: Get the audience to pause for a moment, engage, and agree on the big trends happening in the business world.
Key talking points: People, devices and things, apps, data, and all of the infrastructure needed to drive this new mobile-first, cloud-first world is changing how technology provides value to the business.
Talk track:
Just a few years ago, could you have imagined that there would be 5.2 billion mobile users? Kleiner Perkins’ recent Internet Trends report says that 30 percent of the 5.2 billion mobile users are on smartphones and that number will continue to dramatically grow.
When you add “things” to all of those devices then numbers explode. Morgan Stanley estimates the number of connected things could be as high as 75 billion today. IDC estimates that number will grow to 212 billion by the end of 2020.
All of those devices are running…applications. Apps are king, with App marketplaces delivering over one million apps today, and growing.
Think about how many business applications you use everyday—and the mix of both SaaS, mobile, and on-premises apps. We’re all familiar with the rise of SaaS with the likes of Salesforce, Concur, Workday; Gartner says that 41 percent of CRM systems are now SaaS based.
Data, as we all well know, continues its exponential growth, thanks to all of those devices and apps, and more and more people using all of those “instrumented” things. IDC forecasts that the “data universe” will be 40 zeta bytes by 2020—90 percent of that giant number will be unstructured data…
The IT infrastructure necessary to run all of this is massive. Take Microsoft as an example: they have over 1,000,000 servers running in our datacenters worldwide.
All of this—data, things, apps, infra—all need cloud. Without cloud, none of what we’ve talked, today could have happened.
All of this is dramatically affecting customer expectations. Customers demand connected engagement across channels including, and most importantly, digital.
The competitive landscape has changed: the new competitive mix combines the familiar names with a new breed of technology-powered disruptors. The new generation of competitors can spin a whole business up in weeks using cloud infrastructure and readily-available business and technology resources.
All of this is creating a sense of urgency for all of us to think about technology strategy to stay relevant.
This means that most business leaders woke up this morning running technology companies (whether they wanted to or not).
Sources:
1 – Gartner “Forecast: The Internet of Things, Worldwide, 2013,” (G00259115), Peter Middleton, Peter Kjeldsen, and Jim Tully, November 18, 2013
2 - Gartner Report, “Predicts 2014: Apps, Personal Cloud and Data Analytics Will Drive New Consumer Interactions” Stephanie Baghdassarian, Brian Blau, Jessica Ekholm. Sandy Shen, November 22, 2013.
3 - IDC “Capturing the $1.6 Trillion Data Dividend,” Dan Vesset, Henry D. Morris, John F. Gantz, May 2014
4 – Gartner “Hype cycle for cloud computing, 2014”, David Mitchell Smith, July 24, 2014
Key points: The total device market is growing – you can see a dramatic increase in tablet growth, and that’s additive.
Key points: It’s not just tablets. The Internet of Things is opening up a huge opportunity, with devices that are shrinking and requiring less and less power, and getting more connected. IDC estimates the market size at 1.7 trillion (that’s hardware and software, services – the whole thing). The market opportunity is just huge.
Slide Objectives:
Understand the challenges of irregular load in applications
Understand the challenges of both too much capacity and not enough capacity and the sort of groups they impact within a customer
Understand that traditionally IT capacity is purchased in a stepwise fashion involving capital expenditure at each point
Speaking Points:
To understand the value and opportunity for cloud computing, I believe it’s important to think about how IT capacity is typically used by applications today in most environments.
Today most organizations significantly over estimate or underestimate the amount of resources they need to run their applications.
This leads to a higher cost for the infrastructure and the delivery of the overall applications.
Build Steps:
Forecast load is to grow steadily
Planned capacity grows in a stepwise fashion. Need to plan in advance due to hardware lead times
Actual load is highly variable over time
Periods where we have excess capacity. Capital laying idle, opex wasted powering and cooling servers
Periods where we have insufficient capacity and our customers get a bad experience
Slide Objectives:
Understand that Windows Azure allows capacity to be turned on and off easily
Capacity can be brought on stream very quickly (no need to order servers in advance)
Speaking Points:
Lowers capex through not having to pay for hardware
Reduces waste of ovefr capacity
Ensures we can always provision enough capacity for peak periods
Can reduce capacity if demand subsides
Key goal of slide: Introduce enterprise-grade platform as incontrovertible (you can also start to talk about hybrid in this slide if you like)
Talk track:
We understand your existing IT systems and challenges better than any technology company out there.
IDC predicts that 70 percent of CIOs will embrace a cloud-first strategy in 2016. To get there, organizations need to move at their own pace over a number of years, with many living in a hybrid environment for quite some time. That flexibility to live in both worlds—even with a cloud-first strategy—is non-negotiable. (Source: IDC CIO Agenda webinar).
So we aren’t going to tell you to move everything to the cloud. We’ll help you take what you have, upgrade through our Microsoft Cloud Platform strategy, and take the journey with you.
Some vendors are making this transition more confusing by calling feature-limited apps “cloud-ready,” by forcing you to use different sign-ons for every online experience, or they won’t even guarantee continuous availability. Cloud shouldn’t mean lowering your expectations or making compromises.
Microsoft believes you shouldn’t expect any less from the cloud—you should expect more.
What matters most is working with a company you know with the experience, reach, and footprint you can fully trust.
A company whose scale can deliver the global reach and advantages no other can. With Microsoft, we believe you not only tap into their cost and resource efficiencies, but you also tap into their engineering IP and experience running production datacenters at global scale.
Leading governments, financial services organizations and companies around the world rely on Microsoft because their platform services are global, secure, reliable, and designed for fault tolerance.
No other cloud vendor can match Microsoft in their experience running and building services. In addition to running some of the world’s largest public cloud services, they run a more diverse set of cloud services than any company out there and have been doing this since the 90s.
Microsoft operates more than 200 public cloud services around the world. We’ll talk more about this related to trust in a moment, but you can imagine the massive number of servers in datacenters around the world it takes to do this.
You benefit from Microsoft’s scale—not just scale in terms of their reach and economies of scale—but also from innovation at scale. This tremendous level of experience provides them the ability to learn every day what it's like to deliver cloud services at scale and to run production datacenters (just like Microsoft customers, although at a much larger scale). Then they bring those capabilities into their products so that you, our customers, benefit from this firsthand experience.
Microsoft’s extensive on-premises experience and the install base of their existing solutions, like Active Directory that's used by over 93 percent of the Fortune 1000, is augmented with Windows Active Directory, for which they have more than 18 billion authentications weekly in their cloud-based version of Active Directory (Microsoft Azure Active Directory).
Today, 67 percent of servers on premises run the Windows Server operating system. And already Microsoft Azure is used by over 57 percent of the Fortune 500.
In the data platform, SQL Server is the most broadly used database on the planet, with 45 percent share. And in the cloud, Microsoft runs more than one million Azure SQL databases for customers.
On the enterprise mobility management side, System Center Configuration Manager is licensed on more than 66 percent of all enterprise desktops. And in the cloud, already more than 29,000 organizations using Microsoft’s cloud-based device management solution called Microsoft Intune.
So the value of on-premises plus cloud-based services to deliver true hybrid solutions is what allows Microsoft to innovate at scale.