The document discusses Microsoft's vision for Software + Services (S+S). It describes how S+S combines software and services, moving beyond traditional client-server models. Services allow for composition, experience, delivery and federation across organizations. The future of computing will be shaped by S+S across personal and business uses. Examples like Xbox Live and Northwind Hosting demonstrate S+S architectures.

1. Software + Services ArcReady

2. About ArcReady… A forum for architects and aspiring architects to discuss industry trends An overview of Microsoft’s roadmap as it relates to software architecture A mechanism to solicit your feedback An opportunity to showcase the work you do!

3. About your presenters… Clint Edmonson Architect Evangelist Microsoft Corporation www.notsotrivial.net [email_address] Denny Boynton Architect Evangelist Microsoft Corporation [email_address] blog.dennyboynton.com John Struckoff Managing Partner Health InfoSTAT www.healthinfostat.com [email_address]

4. Agenda What the heck is S+S? Break Case Studies Reference Architecture Drawing for prizes

5. What the heck is S+S?

7. Where are we headed? Client-Server Web SaaS? SOA? Web 2.0? ??? Mainframe

8. Megatrends Performance of hardware Digitization of the economy Software breakthroughs Digital workstyle, lifestyle Service-oriented architecture Wireless, portable, Tablet PC, phone

9. Software vs. Services? Control Flexibility Pricing Trial Customization Extensibility Integration Richness Instrumentation Operations … Software Services

10. Software-Service Continuum “ Pure-play SaaS” “ Traditional Client” Hybrid Approach

11. The Common Denominator Service delivery Service composition Service experience & economics SaaS SOA Web 2.0 Services are software + Take an expansive view + Need integration + Want platform = Software + Services

12. The Next Wave Client-Server Web Mainframe Software + Services

13. Implications of Software + Services Federation Monetization Experience Delivery Composition

14. Monetization Federation Monetization Experience Delivery Composition New economic models Role of ads

15. Experience Federation Monetization Experience Delivery Composition Multi-headed Seamless Differentiated Customizable Personalizable

16. Delivery Federation Monetization Experience Delivery Composition Building block Attached Finished Multi-tenanted

17. Composition Federation Monetization Experience Delivery Composition Mash-ups Model-driven Internal-external OBAs

18. Federation Federation Monetization Experience Delivery Composition Cross-org ID, data, logic Security Server-service Syndication

19. Exchange Example On-Premise or Hosted Multi-headed Client Attached Services

20. A Platform of AND Software and services Hosted and on-premise Managed and un-managed RIA and Web and smart clients Clients and cloud and peer-to-peer Transactions and advertising and subscriptions Software + Services Subsumes SOA, Saas, and Web 2.0

21. Software + Services Impact The Future of Business Computing Revitalization of IT Focus on business success Employee productivity and impact Customer experience The Future of Personal Computing From personal computer to personal computing Across multiple PCs and devices Blurring of digital workstyle and lifestyle Individual in control of their digital world

22. A day in the life…

24. Microsoft Services Branding For organizations with more advanced IT needs where power and flexibility are critical Online services include: Exchange Hosted Services Exchange Online SharePoint Online Designed primarily for individuals, business end-users, and virtual workgroups Live offerings span: Entertainment Communication Productivity

25. Microsoft Service Classes Platform Streaming Services

26. Streaming Local Search Live ID Messenger Favorites Alerts Search Spaces

27. Live Architectural Layers SERVICES PLATFORM Windows & Live Office & Office Live Business Apps Search & Portal Video & Music Gaming Servers & Business Services Developer Tools & Services

29. Summary We are very serious about software, services and Software + Services Microsoft platform is evolving to enable Software + Services Service experience Service delivery Service orientation (composition & federation) Service economics Industry is embracing this model

30. Timeline MIX – March 5-7, Las Vegas Consumer Internet focus Developers, designers, decision-makers PDC – Oct 27-30, Los Angeles All developer audiences Future of personal computing Future of business computing

31. Break

32. Software + Services Examples

33. Xbox Live Monetization trifecta: Subscription Micro-transactions Advertising Builds on Windows Live Premium content enhanced by services: Rich graphics and immersive play Communications & social networking

34. Convergence E•Sponder Composition of multiple services Brought together in Office SharePoint Hosted or on-premise Multiple clients First Responder Law enforcement Fire/Rescue

35. Zoho Web software delivery Offline support via Office Plug-In

36. Newsgator

37. Tivo

38. Yahoo! Go

39. Mobile Maps & Directions – Google

40. Gadgets, Sidebars & Widgets

41. Garmin

42. LitwareHR An S+S sample application that demonstrates common design patterns http://www.codeplex.com/litwarehr Technologies support: Dev Platform Today: .NET Fx 3.5 (WPF,WCF, WF), AD, AzMan, VSTO Future: Building Block Services

43. LitwareHR Overview HR Application (job site) Single instance multi-tenant Rich Client Offline Support Rich Visualization Batch Entry Office Integration Web Client Public Web site Tenant Customization Secure Web Client Private admin site Authentication Authorization

44. A. Datum Marketplace Overview

45. Database Extensibility Patterns Extension Table Xml Columns Fixed Columns

46. Northwind Hosting Overview Operations Value added services (SLA Monitoring, Billing…) Technologies support : IT Pro Platform Windows Server 2008, IIS7, SCOM, AD-FS, SQL

47. Multi-Tenant DB Performance Testing SQL Server 2005: HP Proliant DL 380 1 Dual Core Proc (1.8 Ghz) 4 GB Memory 3 spindles SCSI 10000 RPM

48. architecturejournal.net Want to see more?

49. Call to action… Continue the conversation with us… www.notsotrivial.net blog.dennyboynton.com Download the Litware HR reference at http://www.codeplex.com/litwarehr Share your successes with us!

50. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

51. Backup

52. Litware S+S Scenarios

53. The Cast (Actors) ISV …………………………………………..Litware Hoster.......................................Northwind Hosting Aggregator..………..............A Datum Marketplace Home business (no IT)…………………..Fabrikam Medium business (small IT)……………..Contoso Large enterprise (big IT)..…………….Global Bank System integrator……………………..Saassenture

54. The Plot

55. “ S+S World”

56. Litware (ISV) Story Sell to “whole” tail From ad-based pure play SaaS To on premise fully integrated Does not want to self host Multiple monetization schemes Leverage cloud platform where appropriate Be “mashable” Differentiate through innovative UI Arc Challenges SaaS (1 to many delivery) Density Scale Beyond the browser UX Multi head UI Install experience Ease of use / familiar Design for * For hosting For composition For monetization

57. Northwind Hosting (Hoster) Story Enable software delivery Operations support Business support Optimize for self service Density: $/m 2 or $/watt is #1 goal Prioritize for volume Many small ISVs Arc Challenges Automated on boarding Non intrusive “on behalf” Non intrusive billing, metering… BI (e.g. usage BI) Data center design and capacity planning *-ilities + security SLA Management Throttling, QoS

58. A Datum Marketplace Story Be the “Walmart” of software Distribution Including white labeling Aggregation Bundles Syndication Arc Challenges Marketplace Catalogue Certification Rating/Ranking SSO Server side mashups UI composition

59. Fabrikam (No IT) Story “ $100/month IT” Partial in-context ad-based OK Arc Challenges Simplified Experience Selecting Buy Accessing “ Context” for ad-based

60. Contoso (small IT) Story Hosted “enterprise grade” IT with “No IT” cost Productivity is key Basic integration into on-premise systems Basic integration with multiple SaaS vendors No Ads – Premium OK Arc Challenges Usage and subscription based UX Office Integration Offline Multi-head UI

61. Global Bank (large IT) Story Optimize IT by “shrinking the perimeter” Wants to take advantage of consumerization of IT Wants to offer services to its value chain Arc Challenges “ Extended SOA” Integration Composition Differentiated IT Intranet SaaS