Kakao talk

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Kakao talk

  1. 1. KakaoTalk TheExperienceReport
  2. 2. 鹵妹輕度體驗報告KakaoTalk TheExperienceReport
  3. 3. FeaturesKakaoTalk TheExperienceReport
  4. 4. Free CallYou can make free voice calls to your friends whilechatting with them.Try using the funny voice filter features too!Group ChattingKakaoTalk allows you to enjoy not only one-to-onechats but also group chats.Multimedia sharingShare various multimedia while chatting!Its fast and easy to share photo, video, voicemessages and contacts. KakaoTalk TheExperienceReport
  5. 5. KakaoTalk TheExperienceReport
  6. 6. Finding a Friend with NameYou can find your friends by searching their names inFriends menu.Finding Chat Friends AutomaticallyYou do not need to manually register your friends tochat as KakaoTalk finds and registers themautomatically using phone numbers at your contacts.Finding Friends with Kakao Talk IDsEven if you do not know your friends’ phonenumbers, you can add them to your Friends List by justknowing their IDs.Adding a Friend While ChattingYou can add a friend to your Friends List while groupchatting with him or her. KakaoTalk TheExperienceReport
  7. 7. KakaoTalk TheExperienceReport
  8. 8. Plus FriendYou can get various contents and benefits by addingfavorite brand, star, and media as friend.You may see Plus Friend in the "Friends?" tab.Registering Favourite FriendsYou can register favorite friends so that you can easilylocate them in Friends menu.Viewing Friend’s Mini ProfileClicking a friends mini profile, you can view his photoand status message, put him on your favorites list, chat1:1, or call him. KakaoTalk TheExperienceReport
  9. 9. KakaoTalk TheExperienceReport
  10. 10. Privacy Protection with LockYou can protect your personal information by settingLock. If you set Lock, you are asked to type in apassword whenever you activate KakaoTalk.Registering Favourite FriendsYou can save your Friends List as a file and export it toyour email account. You can also import and add suchFriends List to the current Friends List. By doing so, youcan safely keep and import your precious Friends Listeven when you change your phone number or yourmobile device.Sending Chatting Contents to an Email AccountYou can safely keep as a file all of your chatting recordsincluding pictures and videos. KakaoTalk TheExperienceReport
  11. 11. KakaoTalk TheExperienceReport
  12. 12. Experience (又名輕度體驗)KakaoTalk TheExperienceReport
  13. 13. Multimedia sharing Share various multimedia while chatting! Its fast and easy to share photo, video, voice messages and contacts.KakaoTalk TheExperienceReport
  14. 14. Plus Friend You can get various contents and benefits by adding favorite brand, star, and media as friend. You may see Plus Friend in the "Friends?" tab.KakaoTalk TheExperienceReport
  15. 15. Emoticon Store You can get various emoticons by purchasing them from the emoticon store.KakaoTalk TheExperienceReport
  16. 16. KakaoStory
  17. 17. Feeds==Timeline
  18. 18. MyStory
  19. 19. Photo Taken & Filters
  20. 20. Upload Settings
  21. 21. Add Something
  22. 22. vsKakaoTalk TheExperienceReport
  23. 23. 文字為主 語音為主 可發送視頻片段 N/A 或當場錄製 沒有視頻通話 可進行視頻通話 可打免費電話 可以在視頻通話同時進行表情商城, 要錢的喲 N/A Contact 通訊
  24. 24. 通訊錄 通訊錄 手動添加 手動添加 N/A 其他產品導入 N/A 陌生社交途徑 加好友需要驗證 允許單向添加好友相熟度和現實角色單一 相熟度和角色多樣, 複雜 Relationships 關係鏈
  25. 25. 兩個app 一個app 主要內容是照片 照片+1需要好友驗證的強關係 需要互相添加才能看到全部 單向添加可以看到前10 也是強關係 只有私密/公開設定 公開、私密、朋友 可以設置可見分組 還有迴避的人 輕量級 與左邊比略重 KakaoStory 朋友圈
  26. 26. 為何不做陌生社交?可能的原因:保持關係鏈單一保持整個app功能專一文化因素: 是否有需求? Questions
  27. 27. 為何分離KakaoTalk和KakaoStory 為兩個app?對很多移動app來說,隨著時間的推移,這些移動app會顯得很冗雜,很容易和其他應用混淆以及會面臨很多尷尬。比方說Facebook的基於iPhone的移動app就是這樣……隨著時間的推移,一些新功能是肯定要加的,但要以給用戶更好的體驗為前提。——如何把网站搬到移动端?拆分成数个app? Questions
  28. 28. 為何要做表情商城? 真的能賺錢么?下載量高但帶不進收入? KakaoTalk將人數衝高之後,推出特別的商業模式,去年耶誕節在韓國嘗試「Gift 服務」,在app中可購買咖啡或巧克力等小物的coupon,傳送給朋友到實體商店兌換商品,雖然單價不高,可是朋友間利用小禮表達心意,反應熱烈,話說今年(2011)二月因為情人節,Gift 服務帶入的單月營收高達20億韓元!Gift服務並非KakaoTalk首創,但是依附在免費簡訊app中還真是非常適合 。——INSIDE: 韓國KakaoTalk的發達之路BUT, 適合中國用戶?Hardly… Questions
  29. 29. 為何添加好友需要驗證?為何不允許單向添加?可能的原因:整個app基於熟人間強關係沒有陌生社交功能單向添加通訊錄的功能需求本身較弱 Questions
  30. 30. 為何不設定照片可見分組或者迴避的人?關係鏈單一加好友需要驗證,不存在單向看照片專注親密關係社交,好友數量不多沒有分組的必要 Questions
  31. 31. 鹵妹輕度體驗結束 Thanks

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