What would Steve do?

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What would Steve do?

  1. 1. WHAT WOULDSTEVE DO?10 lessons from the world’smost captivating presenters
  2. 2. Steve Jobs deliveredsome of the mostawe-inspiring,memorablekeynote presentationsin history.
  3. 3. Scott Harrison’s remarkablepresentations have helpedraise $75,000,000for charity: water in six years.
  4. 4. The typical Gary Vaynerchuk presentationfeatures over 100 four-letter words,ZERO slides & at least onestanding ovation.
  5. 5. Sadly, your presentations are not awe-inspiring;they’re yawn-inspiring.
  6. 6. Yawn-inspiring presentationsdon’t sell products.
  7. 7. Awe-inspiring presentationscan move mountains.
  8. 8. Let the world’smost captivatingpresentersteach youhow tomove mountains.
  9. 9. Let the world’smost captivatingpresentersteach youhow tomove mountains.Or sell products.
  10. 10. Let the world’smost captivatingpresentersteach youhow tomove mountains.Or sell products. Or both.
  11. 11. Craft a story that capturesboth heart & mind. TIP #1
  12. 12. Humans have been telling stories for thousands of years.
  13. 13. We don’t live our lives inbullet points.•  I was born in the Ukraine in 1972.•  My family left the Soviet Union in 1975.•  In 1980, my brother Andrew was born (in the U.S.).•  I won my first school Spelling Bee in 1981.•  I graduated from high school in 1990.•  I graduated from college in 1994.•  Recently, I turned 41
  14. 14. We live our lives in images & stories.
  15. 15. A story has a beginning, a middle & an end.
  16. 16. A story has a beginning, a middle & an end.Little Red Riding Hood gets loston her way to Grandma’s house.
  17. 17. A story has a beginning, a middle & an end.Little Red Riding Hood is fooled into thinkingthat the Big Bad Wolf is her grandmother!
  18. 18. A story has a beginning, a middle & an end.Little Red Riding Hood escapes the cunningwolf’s clutches. She never wanders alone inthe woods by Grandma’s house again.
  19. 19. A presentationis a visual story.
  20. 20. Movies are alsovisual stories.
  21. 21. Filmmakers don’t makemovies without a script.
  22. 22. Trust me.Start with paper,not PowerPoint.
  23. 23. Emotions make stories stick.
  24. 24. They’re like neon signs telling your brain,“REMEMBER THIS!”
  25. 25. When emotions are triggered,dopamine floods the brain.
  26. 26. Logic doesn’t flood the brain with dopamine,which is why logic alone doesn’tmove mountains. Smoking harms nearlyevery organ in the body& is the leading causeof preventable death inthe U.S.
  27. 27. Create slides that leadyour audience to say “YES.” TIP #2
  28. 28. Getting to “YES” means answeringWhy, How & What.
  29. 29. Getting to “YES” means answeringWhy, How, & What.why should I care?
  30. 30. Getting to “YES” means answeringWhy, How, & What.why should I care? how will thisimprove my life?
  31. 31. Getting to “YES” means answeringWhy, How, & What.why should I care? how will thisimprove my life?what must I do?
  32. 32. start by telling usWHY WE SHOULD CARE.TIP #3
  33. 33. Start by telling us why we should care.
  34. 34. show us how your productWILL MAKE OUR LIVESBETTER.TIP #4
  35. 35. USE SIMPLE LANGUAGE,FREE OF JARGONS. TIP #5
  36. 36. “1000 songs in your pocket.” simple.
  37. 37. “Today we’re introducing a new, portable music playerthat weighs a mere 6.5 ounces, is about the size of asardine can, and boasts voluminous capacity, longbattery life, and lightning-fast transfer speeds.” “1000 songs in your pocket.” simple. jargon.
  38. 38. USE METAPHORSTO GIVE MEANING. TIP #6
  39. 39. What a computer is to me isthe most remarkable toolthat we have ever come up with.It’s the equivalent ofa bicycle for our minds.”  “  STEVE JOBS  
  40. 40. DITCH THE BULLET POINTS.PERMANENTLY.TIP #7
  41. 41. STEVE JOBS NEVERUSED BULLETPOINTS.
  42. 42. NEVER.
  43. 43. Bullets are for guns& to-do lists—not presentations.
  44. 44. DON’T JUST TELL US.SHOW US.TIP #8
  45. 45. Humans process images60,000x fasterthan words.
  46. 46. Humans process images60,000x fasterthan words.circle
  47. 47. Humans process images60,000x fasterthan words.circle
  48. 48. We also recall informationpresented as images6x more easily than text.
  49. 49. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  50. 50. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  51. 51. IT’S A PERFORMANCE.IT’S NOT A PRESENTATION.  TIP #9
  52. 52. PRACTICE,PRACTICE,PRACTICE.
  53. 53. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  54. 54. 30 HOURScrafting the storyFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  55. 55. 30 HOURScrafting the story30 HOURSbuilding the slidesFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  56. 56. 30 HOURScrafting the story30 HOURSbuilding the slides30 HOURSrehearsingFOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  57. 57. TO EXCELLENCE.THERE IS NO SHORTCUT  TIP #10
  58. 58. GET MORE TIPSFROM STEVE,SCOTT & GARY:http://bit.ly/Z8Spem

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