The document provides guidance on building brand reputation through successful Facebook marketing. It outlines key steps like designing logos and cover photos, writing content and keywords, creating and setting up a Facebook page, posting and engaging with followers, and starting a lead generation campaign with targeted audiences. The goal is to generate leads, increase online revenue, and build the brand through an effective Facebook marketing strategy.

1. Build Brand Reputation
using
By : Shehrevar Davierwala
Assisted By: Ms. Habiba Hussaini
Official Facebook handle
@meetShehrevar

2. HELLO!
I am Shehrevar Davierwala
▸ Executive International Promotions & Admissions at
Symbiosis Center for International Education (SCIE)
▸ Experienced in Teaching CS & Administration
▸ Skilled based Trainer with projects in Afro-Asian
countries
You can find me at @meetshehrevar
2

3. Recap
Learn Digital Marketing -
Session 1
View the session with a click
Learn Digital Marketing -
Session 2
View the session with a click
3

4. Outcomes
▸ Understand Lead Generation
in 30 seconds
▸ How to access your ads
manager
▸ Setting Up lead Generation
campaign
▸ Ad budget, audience &
scheduling
▸ How to build a professional &
convincing Facebook page
▸ Know your potential
followers to have a
successful Facebook
marketing
▸ Tools that help you to
increase your content quality
of your Facebook posts
4

5. Business Goals
Lead Generation,
Increased online revenue,
brand building
Buyer personas
Age, Location, Interest,
Customer services,
Loyalty rewards
Identify
channel
Shortlist right channel,
content, designs Ad,
landing page
Investment
Balance between paid
and unpaid adverts, ROI
Audit
Re-evaluate the plan and
makes changes for
success

6. Prerequisites
● Pictures and logo
● Keywords
● Relevant content
1

7. Design logo & cover pictures
7https://www.canva.com/join/pamphlet-lightning-stream
Check video in recorded session on @meetshehrevar

8. Content
writing &
Keywords
Bring the attention of your
audience over a key concept using
relevant keywords in content
8

9. Keyword Planner and Analysis
9
Check video in recorded session on @meetshehrevar

10. Develop your own formula
Number + Adjective +
10
Noun + Keyword of importance + Reward
3 Simple steps and get your farm fresh vegetables at your door steps
Do not forget to collect your gift after session - If you are participating 1st time or not subscribed to
facebook page, Select LIKE button on Official Facebook Page @meetshehrevar to for fast delivery of
your copy in your inbox.

11. 11
Create & Set-up Page
Check video in recorded session on @meetshehrevar

12. Post &
Engagements
▸ Video performs better than all
other types of Facebook posts
▸ Inspirational, funny, or practical
content generates the most
engagement
▸ Images & Information About Your
Events
▸ Facebook Live Anything
12

13. Before Promotion
13
hobbies and
interests
demographic Budget per day

14. 14
Start your first Campaign
Check video in recorded session on @meetshehrevar

15. Important Instructions for Quiz
‫دستورالعمل‬‫های‬‫مهم‬‫برای‬‫آزمایش‬
Your mobile or Laptop Screen
Presenter’s Screen (shared
with you)

17. 17
Question & Answer Session
Upcoming Session
● Lead Generation and Analytics
● Instagram Marketing
● AI in Digital Marketing
● Data Analytics using Excel
● Design your Game without
Code
Download presentation using @meetshehrevar

18. 18
THANKS!
Any questions?
You can find me at:
▸ @meetshehrevar