This document provides an overview of email marketing and how to set up an email marketing campaign in 1 hour. It defines email marketing and explains why it is effective and cost efficient. It outlines the key steps to set up an email marketing campaign including choosing tools like Sendinblue or Mailchimp, creating an email list, designing a landing page for lead capture, setting up email promotions and automations. The document also provides links to additional resources on the benefits of email marketing and examples of how it can be used at different stages of the customer lifecycle. It concludes by announcing upcoming training sessions on other digital marketing topics.

1. Learn Digital Marketing: Zero
to Hero
Day 2 - Start your campaign in 1 hour
By: Shehrevar Davierwala
Official Facebook handle: @meetshsherevar
Assisted by: Ms. Habiba Hussaini

2. Outcome
● Understand Email Marketing
● Why Email Marketing
● Email Marketing Map
● Tools
● Setup Email and mail list
● Campaign
● Lead capture using landing page

3. It is easy to scorn what you cannot get

4. Understand Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of
people, using email. In its broadest sense, every email sent to a potential or current
customer could be considered email marketing. It involves using email to send
advertisements, request business, or solicit sales or donations.
(https://en.wikipedia.org/wiki/Email_marketing)

5. Why Email Marketing?
● Economic and Cost Effective
● Personal and Customisable
● Measurable
● Mobile devices allow people to check their email constantly
https://inboundrocket.co/blog/6-reasons-why-email-marketing-is-important-for-internet-marketing/

6. Effective at every
stage of customer life
cycle
5
4
3
2
1
https://weheartit.com/articles/296438736-the-importance-and-benefits-of-email-marketing-www-webtraffic-agency

7. Email Marketing
Tools
● Sender
● Sendinblue
● Mailchimp

8. Email Marketing Map
https://www.simplilearn.com

9. Account on Mailchimp and Setup

10. Landing page & Lead Generation

11. Email Promotions - Automation

12. https://www.youtube.com/watch?v=07d2dXHYb94&feature=emb_title

13. Important Instructions for Quiz
‫دستورالعمل‬‫های‬‫مهم‬‫برای‬‫آزمایش‬
Your mobile or Laptop Screen
Presenter’s Screen (shared
with you)

15. Visit on your mobile https://play.kahoot.it/
Enter Game Pin on your mobile and start
Answer each question in 30 secs
Quiz Time

16. Thanks!
Upcoming Session
● Facebook Marketing
● Mastering Email Marketing
● Lead Generation and Analytics
● Instagram Marketing
● AI in Digital Marketing
● Data Analytics using Excel
Download presentation using @meetshehrevar