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Visual system

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Mamdouh Mohamed

The document discusses the importance of a clear visual system for implementing a positive brand image in the audience's mind through memorable communication. It notes that a logo should identify a brand without describing it and be visually engaging across different media. The document also lists guiding attributes for an agency and its target audiences as general public, companies, product owners, and marketing companies. Color palette and typography options are presented.

Design
1 of 18
between agency Feb 2018 by mamdouh Mohammed
Why do you need a clear visual system Brand is how audience imagine us so it’s good thing if this image is positive and sure bad thing if it’s negative one, so with clear message in perfect visual system can implement the audience’s believes on us with what we are clearly , and it make memorable and communicated brand. between agency Feb 2018 by mamdouh Mohammed
Guiding Attributes between agency Feb 2018 by mamdouh Mohammed Professionality Creativity Trusted Communication Help Promotions Marketing Photography UXUI design Customer centered simple
Audience between agency Feb 2018 by mamdouh Mohammed primary secondary other General publiccompanies Product ownersStart up Marketing company
logo between agency Feb 2018 by mamdouh Mohammed
Logo Rules • Good logos identify, they don’t describe. • A logo can’t solve every problems. • The logo must be visual engaging. • The logo must be able to exist in a variety of media. • A logo is not an illustration. • A logo is the foundation of the visual system. between agency Feb 2018 by mamdouh Mohammed
Logo process between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed
between agency Feb 2018 by mamdouh Mohammed Color palette
between agency Feb 2018 by mamdouh Mohammed typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Roboto Open sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
between agency Feb 2018 by mamdouh Mohammed Thank you !

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Visual system

  • 1. between agency Feb 2018 by mamdouh Mohammed
  • 2. Why do you need a clear visual system Brand is how audience imagine us so it’s good thing if this image is positive and sure bad thing if it’s negative one, so with clear message in perfect visual system can implement the audience’s believes on us with what we are clearly , and it make memorable and communicated brand. between agency Feb 2018 by mamdouh Mohammed
  • 3. Guiding Attributes between agency Feb 2018 by mamdouh Mohammed Professionality Creativity Trusted Communication Help Promotions Marketing Photography UXUI design Customer centered simple
  • 4. Audience between agency Feb 2018 by mamdouh Mohammed primary secondary other General publiccompanies Product ownersStart up Marketing company
  • 5. logo between agency Feb 2018 by mamdouh Mohammed
  • 6. Logo Rules • Good logos identify, they don’t describe. • A logo can’t solve every problems. • The logo must be visual engaging. • The logo must be able to exist in a variety of media. • A logo is not an illustration. • A logo is the foundation of the visual system. between agency Feb 2018 by mamdouh Mohammed
  • 7. Logo process between agency Feb 2018 by mamdouh Mohammed
  • 8. between agency Feb 2018 by mamdouh Mohammed
  • 9. between agency Feb 2018 by mamdouh Mohammed
  • 10. between agency Feb 2018 by mamdouh Mohammed
  • 11. between agency Feb 2018 by mamdouh Mohammed
  • 12. between agency Feb 2018 by mamdouh Mohammed
  • 13. between agency Feb 2018 by mamdouh Mohammed
  • 14. between agency Feb 2018 by mamdouh Mohammed
  • 15. between agency Feb 2018 by mamdouh Mohammed
  • 16. between agency Feb 2018 by mamdouh Mohammed Color palette
  • 17. between agency Feb 2018 by mamdouh Mohammed typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Roboto Open sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • 18. between agency Feb 2018 by mamdouh Mohammed Thank you !