Build a Social Media Presence that Helps Your Career | @brandyourself
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A single Facebook post or tweet can ruin someone's career. So how do you protect yourself while also promote positive items that help your career? In this guide, we cover how to build a social media presence that helps (not hurts) you career.
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Build a Social Media Presence that Helps Your Career | @brandyourself
- 1. BUILD A SOCIAL MEDIA PRESENCE THAT HELPS (NOT HURTS) YOUR CAREER
- 2. A SINGLE FACEBOOK POST OR TWEET CAN RUIN SOMEONE’S CAREER
- 3. AND WE SEE IT HAPPEN ALL THE TIME…
- 4. FROM COLLEGE STUDENTS TO SEASONED EXECS
- 5. 75%Of HR Departments are required to research a candidate online 90% Of executive recruiters Google candidates before making a hire 60%Of companies screen job candidates’ social media as policy
- 6. THEY ARE LOOKING FOR RED FLAGS & REINFORCING POSITIVE INFORMATION
- 7. WHAT COMPANIES ARE LOOKING FOR Inappropriate photos, videos & info Info about drinking or drug use Discriminatory comments Bad-mouthing previous employer Poor communication skills Background info supports job qualifications Conveys a professional image Personality seems like a good fit Candidate is well-rounded Great communication skills THE BAD THE GOOD
- 8. so how do you protect yourself while also promote positive items that help your career?
- 12. build a social presence2
- 14. Think about it, there are at least 10 results per search page.
- 16. OPTIMIZE YOUR SITES & PROFILES TO RANK WELL IN SEARCH ENGINES FOR YOUR NAME
- 17. SEO BASICS: FACTORS TO UNDERSTAND ON-PAGE FACTORS Architecture/ Structure Keyword/Content Relevancy: Keep it active Outbound links OFF-PAGE FACTORS Backlinks Social Sharing
- 18. @johnsmith @bigjS151 I AM A REAL ESTATE AGENT IN NYC JOHN SMITH IS A REAL ESTATE AGENT IN NYC SEO FRIENDLY SEO NOT-SO-FRIENDLY
- 19. WRITING A GOOD BIO Start with an intro sentence: “John Doe is a Marketing Executive in NYC specializing in tech startups.” Highlight accomplishments & achievements from there: “He has written over 20 publications” “…was recently recognized by his Alma Mater” “is co-authoring a book on social media” Write in the 3rd person Have several variations for different profiles & sites
- 20. UPDATE YOUR SOCIAL MEDIA PROFILES Update social media profiles consistently (make a schedule) Follow key influencers in your industry Share interesting things posted by others & your own content When you can, include a link, & an image/video to increase engagement
- 21. TIPS TO CREATE UNIQUE CONTENT: SHARE new, useful insights about your industry or interests
- 22. TIPS TO CREATE UNIQUE CONTENT: Take a STANCE on a relevant topic
- 23. TIPS TO CREATE UNIQUE CONTENT: ANNOUNCE exciting news or provide new information to an existing news story
- 24. THINK: HOW CAN I leverage SOCIAL MEDIA to my advantage?
- 25. maintain your total presence3
- 26. SOCIAL MEDIA IS A MAJOR COMPONENT BUT NOT THE ONLY ONE
- 27. 1 PERSONAL WEBSITE A SOLID FOUNDATION CONSISTS OF.. 10-12 PROFESSIONAL PROFILES
- 28. POST UNIQUE CONTENT REGULARLY Blog about topics relevant to your industry & interests When possible, post rich media (Slideshares, images, video) Incorporate work you’ve already put in
- 29. at the end of the day, you should be actively maintaining your online presence… “
- 30. define your reputation or you run the risk of a single event defining it for you “
- 31. HOW BRANDYOURSELF CAN HELP DIY Tool Manage your online presence yourself with our online tools free/ $99per year CONCIERGE SERVICE We do everything: Build, update, & manage your online presence over time from $399per month NEED IMMEDIATE HELP? CALL US AT 646-863-8226