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Radio in the car: What does the consumer really want?

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From the Connected Car 2016 show, Laurence Harrison from Digital Radio UK looks at what consumers really want in the car, the role for radio and how it's already evolving

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Radio in the car: What does the consumer really want?

  1. 1. Radio in car: What does the consumer really want? Laurence Harrison, Director, Digital Radio UK
  2. 2. Digital Radio UK
  3. 3. Supply chain stakeholders
  4. 4. Source: RAJAR Midas Spring 2016 Radio: Relevant and robust
  5. 5. 93% of drivers listen every week 23% of radio listening is in-car
  6. 6. Source: Radioplayer research / Proteus research 2016
  7. 7. Source: Radioplayer research / Proteus research 2016
  8. 8. So radio is important in the car
  9. 9. And digital is the future of radio
  10. 10. SOURCE: CAP/SMMT Q1 2016 UK: DAB standard in 82% of new cars
  11. 11. UK 1000 Mile road test: Findings DAB Three O2 Signal dropouts Miles DAB (BBC & D1) 10 5 Three 59 140 O2 98 250
  12. 12. DAB/FM + IP = Hybrid
  13. 13. Automatic station-following Visuals and personalisation Single station-list
  14. 14. • WorldDAB User Experience Group • Aim: Assist in improving the UX for in-car digital radios • Collaboration between broadcasters and OEMs • Outputs: – Best practice UX design / Best practice library – Support hybrid, broadcast data collection and sharing – Collaborative consumer research Developing a great radio experience in-car
  15. 15. Ambition to build better radios Design centred on the listener Hardware to power experience Metadata to make it smart
  16. 16. What does the consumer really want This is hybrid radio with DAB/DAB+ and IP • A car with broadcast digital radio • A car radio with a simple, easy-to-use UX • An app-like radio experience that is safe
  17. 17. Laurence Harrison, Director, Digital Radio UK laurence.harrison@digitalradiouk.com

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