1. Radio in car:
What does the consumer
really want?
Laurence Harrison, Director, Digital Radio UK

2. Digital Radio UK

3. Supply chain stakeholders

4. Source: RAJAR Midas Spring 2016
Radio: Relevant and robust

5. 93% of drivers listen every week
23% of radio listening is in-car

6. Source: Radioplayer research / Proteus research 2016

7. Source: Radioplayer research / Proteus research 2016

8. So radio is
important
in the car

9. And digital
is the future
of radio

10. SOURCE: CAP/SMMT Q1 2016
UK: DAB standard in 82% of new cars

13. UK 1000 Mile road test: Findings
DAB Three O2
Signal
dropouts
Miles
DAB
(BBC & D1)
10 5
Three 59 140
O2
98
250

14. DAB/FM + IP
= Hybrid

15. Automatic
station-following
Visuals and
personalisation
Single
station-list

18. • WorldDAB User Experience Group
• Aim: Assist in improving the UX for in-car digital radios
• Collaboration between broadcasters and OEMs
• Outputs:
– Best practice UX design / Best practice library
– Support hybrid, broadcast data collection and sharing
– Collaborative consumer research
Developing a great radio experience in-car

19. Ambition to build better radios
Design centred on the listener
Hardware to power experience
Metadata to make it smart

20. What does the consumer really want
This is hybrid radio
with DAB/DAB+ and IP
• A car with broadcast digital radio
• A car radio with a simple, easy-to-use UX
• An app-like radio experience that is safe

21. Laurence Harrison, Director, Digital Radio UK
laurence.harrison@digitalradiouk.com