Digitalisation in Africa: How satellite solutions can complement and support DTT


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Digitalisation in Africa: How satellite solutions can complement and support DTT

  1. 1. This document is offered compliments ofBSP Media Group. All rights reserved.
  2. 2. Johannesburg – February 2012 Digitalisation in Africa How satellite solutions can complement and support DTT networks?
  3. 3. Introduction WHY switching to digital broadcasting? Benefits for… …End Consumers: …Broadcasters: • Better signal quality (HD, robustness). • Enabling multi-channel, HD, new services. • Multi-channel offer with EPG convenience. • Lowering transmission costs per channel. • Service offering enlargement: multi-play, multi- • Potential for increased advertising revenues screen, video-on-demand (VoD), interactivity. …National Economy: …Governments: • Services: content production, digital network • Opportunity to reshape broadcasting landscape. and teleport operations • ‘Digital Dividend’: monetisation and re-allocation • Manufacturing: new technology, skills. of spectrum for new services. • Retail chains: equipment ales and installation • Content control possibilities through encryption.Through the advances in digital compression and transmission techniques, digital broadcasting has apositive impact on many stakeholders, going beyond the broadcast industry. 2
  4. 4. Introduction WHY considering satellite? Digital TV Market evolution 2006-2010: Satellite is kick-started digital TV. 120 100 x x Satellite reach x increased x x In Mill. TV Households 80 x x x Terrestrial (analog and x x digital) reach decreased 60 40 Digital Satellite is: -Quick -Cost effective 20 -Available everywhere -High quality 0 YE06 YE07 YE08 YE09 YE10* IPTV IPTV IPTV IPTV IPTV Cable Cable Cable Cable Cable Satellite Satellite Satellite Satellite Satellite Terr. Terr. Terr. Terr. Terr. digital analogue only*Algeria, Morocco, Tunisia, Greece not updated at YE10, therefore based on YE08/09Source: SES ASTRA, Satellite Monitor Especially in the early phases, satellite drove the digital transition before other infrastructures followed. In the long term, it even extended its leading role. 3
  5. 5. Implementation Roadmap WHEN: Steps to migrate from analogue to digital Preparation – Decision Phase Deployment of infrastructure WHO: Stakeholder Role – Media Landscape Dual illumination (1) WHAT: Content choice Migration Phase HOW: (2) Infrastructure Choice Switch off (3) Business Model, Content Control Technology Considerations (4) Regulatory Environment Financing Typically 4..7 yearsY0 Y2 Time Y7 Some European examples of analogue switch-off after the start of the DTT roll- Analog can only be switched-off out: once digital has a high reach. • UK: 1998…2008-2012 Technical coverage is not enough. • France: 2005-2011 • Germany 2002-2008 4
  6. 6. Implementation Roadmap Case Study (1) WHAT: Content ChoiceCountry Infrastructure Nb ch. Population End Private Public coverage consumer HD SD utilisation DTT 15..40  *  * 75%..90% 5% Satellite >100     100% 36.3% DTT 19    * <95% 41.5% Satellite >100     100% 21.4% DTT 15..50    * 90..98.5% 31.% Satellite >250     100% 43.2% *: Limited Coverage or under implementation Not only does satellite have the largest selection of SD and HD channels, covering 100% of the population, but is also supports all business models. Furthermore, satellite signals are available everywhere to feed all other distribution channels, especially cable, DTT and IPTV networks. 5
  7. 7. Decisions to be taken (2) HOW: Infrastructure Cost Effectiveness  What percentage of the population needs to be covered by DTT – Financial Metrics: Infastructure Investment costs Satellite vs DTT • Investment for DTT. 200 MEUR? Typ. > 100 MEUR for 20..50 SD channels DTT Investment • Costs per SD channel per year. ILLUSTRATIVE 100 MEUR? DTT: 2-10 MEUR, DTH: 0.1-0.3 MEUR ONLY • Costs per channel and household per year. Satellite Depends on reach per infrastructure 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Compared transmission costs/take-up – Example Poland Technical Coverage (in EUR) 1.00 0.90  DTT deployment level of economic usefulness,Cost/channel/HH/Year 0.80 DTT the last 30% can cost as much as the 70 first%. 0.70  Satellite can cover the entire population, 0.60 0.50 Satellite enabling a high digital reach rapidly. 0.40  Achievable cost savings depend on: 0.30 0.20 • Targeted DTT territory and population coverage 0.10 • Country topography 0.00 • Terrestrial ‘tower heritage’ 15% 25% 50% 75% 90% 6 Source: iDate Technical Coverage
  8. 8. Decisions to be taken (3) HOW: Business Model Business Model Options – What is the preferred approach?1. FTA platform, non-encrypted: variety of public and private FTA channels.2. Encrypted FTA Platform: distribution limited to specific country, no subscriber fee3. Pay TV Platform: premium content encrypted, different subscription packages4. Hybrid platform: combining encrypted FTA channels with a pay offering. Control of Digital Signal and Channel Access  Conditional access technology enables the signal control for both: FTA and pay TV services. • National content rights to be respected – avoid overspill to neighboring countries. • Controlled environment and improved installation support • HD may require additional funding. Different broadcast infrastructures can adopt one or more business models. Pluralism and the ability for end consumers to choose are key. 7
  9. 9. Decisions to be taken (4) HOW: Regulatory Considerations Key public objectives: manage different stakeholder interests • Consumers: better and new services, choice between offers. • Broadcasters: lower costs, more revenues. • Government: cost efficiency, reaching 100% of the population • Network operators: fair competition & pluralism. Regulators are not only responsible for defining the principles but also to enforce these!Four key regulatory principles: 1. Technology Neutrality: no discrimination between platforms 2. Open access to networks favoring competition between players 3. Media pluralism, e.g. based on national must-carry rules 4. Universal service 8
  10. 10. Satellite: The digital infrastructure of choiceDigital satellite is: Recommendations for future Migrations: 1. Quick to deploy: shortening time of • Use existing satellite capacity first for digital migration for broadcaster and end- broadcasting of all FTA channels. consumer. • Adopt DTT coverage in main cities only. • Equal subsidies to STB for satellite and DTT. 2. Cost effective: less CAPEX for infrastructure, lower costs per channel. • The market to decide: which is the best infrastructure for broadcasters and consumers! 3. Available everywhere: high quality to everyone at the same time.    9
  11. 11. Driving DigitalizationSpace solutions – The SES Fleet
  12. 12. We deliver6200 TV and radio channels worldwide* Including all local HD channels broadcast via Ciel-2‘s spot beams
  13. 13. We reach over245mhomes around the globe
  14. 14. Satellite fleet of today with projection over 2014
  15. 15. Satellites launches till 2014 • 10 satellites under construction between 2011 and 2014 • 4 for Africa between Q4 2011 and Q1 2014. New satellite ASTRA 2E SES-8 ASTRA 2G ASTRA 5B SES-4 SES-6 QuetzSat-1 ASTRA 2F SES-2 ASTRA 1N SES-5 Yahsat 1A SES-3Capacityas of 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2011 2012 2013 2014 Fleet configuration is based on current planning and is subject to change
  16. 16. Overview of orbital positions in Africa4 orbital positions 3.5m TV homes 250 channels338° East 28.2° East 5° East 57° EastFrench West & Central Africa English West Africa South Africa and Sub Saharan East Africa Africa1 satellite 1 satellite 2 satellites 1 satellite12 transponders 12 transponders 30 transponders 5 transponders80 +* TV and radio channels 30+* TV and radio channels 80+ TV and radio channels 80 TV and radio channelsfree TV channels 20+ free TV channels Nearly 40 free TV channels free TV channelsfuture HD channels Soon HD channels Soon HD channelsNotes• channel figures as of July 2011; *incl. interactive services
  17. 17. African CoveragePotential satellite options NSS-12 at 57°E ASTRA 4A at 5°E SES-5 at 5°E NSS-12 C-band coverage ASTRA-4A Ku-band coverage SES-5 C-band coverage (Q4/2011)NSS-12 Ku-band coverage SES-5 Ku-band coverage (Q4/2011) YahLive footprint 16
  18. 18. Driving DigitalizationGround Segment – Media SolutionsThe SES Marketing Approach
  19. 19. SES’ Offering along the Value ChainAssets Business process Technical Platform Target Distributio Playout Encryption nBroadcast Business Broadcast Production model (Linear TV) Internet Content Postproduction Scheduling aggregation System & and scheduling Playout (ad sales) Content Internet Subscriber aquisition (Linear TV, Management VOD, HbbTV) Content Management Audience Content LogisticsSES’ offering spans across the Value Chain and aim at supporting the digital transition in a neutral manner,in partnership with interested third parties. 18 18
  20. 20. SES’ innovation: hybrid DTT/DTH Innovative concept: DTH transmission made compatible with all DTT networks topologies (i.e. as well with SFN architectures) Proposed solution allows both DTH reception via standard STB’s and DTT distribution whatever the network topology  Specific equipment to be installed at up-link site and DTT towers  Allows for content protection via encryption Thanks to an exclusive technology, SES can offer you to feed and complement DTT network in the most efficient way. 19
  21. 21. Adopting a consumer-centric approach I want My equipment affordable should be easy to equipment install and configureI would like to be able to benefit from I want my new services equipment to bewhen available easily and quickly available  Digital TV system shall foresee the evolution from SD to HD and 3D channels  Modern technology allows for many new services: multi-screen, VOD, catch-up TV… Technology evolves as a faster pace than ever. Designing a broadcasting system cannot be done without carefully considering end-user experience and the required equipment to render services today and… tomorrow! 20
  22. 22. How SES can help: Customer supportEnabling the virtuous circle of DTH: Content Neighbourhood Ongoing communication and CRM strategy to distribution partners Create Massmarkets Drive Multiplier-Marketing In addition, an incentive program has Win anchor customer (s) Grow relevant, unique been introduced to guarantee quality content neighbourhood installations Reach SES has initiated an installer training (homes connected) program called “elevate” to support the distribution strategies of our customers • The main objective of the initiative is to train and grow the installer universe to optimize the customer experience. • More than 1000 installers have been trained and accredited in Kenya, Uganda and Tanzania already. 21
  23. 23. Thank You! 22
  24. 24. Key Learnings European DTT Study 1: UKMedia Landscape Very strong Pay TV (Sky) via satellite High DTT reach for Public (BBC, iTV) and Private FTA (Channel 4,5, …)Content 15 channels to max. 98.5% of population 40 channels to max 90 % of population FreeSat complementing FreeViewInfrastructure Up to 98.5% population coverage by DTT (reach: 31.5%)Content Control DTT: Mostly FTA, Satellite: PayTV and FTATechnology DTT: Mostly SD, HD started, Satellite: largest HD offer (payTV)Regulatory Tech. neutral: yes Open access: BBC, Arqiva Must-carry: arrangements between Sky and BBC/ITV Universal service: for main 5 public channels – NOT for freeFinancing Infrastructure: financed by network operators charging broadcasters STB: switch-over help scheme, very limited. Digital Dividend: not auctioned yet In UK, satellite reach was rapidly growing and still covers most of the population with FTA and PayTV. The Freesat package should have started much earlier. 23
  25. 25. Key Learnings European DTT Study 2: GermanyMedia Landscape Strong FTA market (ARD, ZDF, RTL, Pro7, …) on satellite & cable PayTV offer via Sky GermanyContent 15 channels to max. 90% of population >40 channels to max 50% of population [all national and regional terrestrial channels are on satellite]Infrastructure Up to 95% population coverage by DTT (reach: 5.1%)Content Control DTT: Mostly FTA, (Satellite: PayTV, FTA, encrypted FTA)Technology DTT: SD, HD in test phase, (Satellite: SD and HD offer (HD+))Regulatory Tech. neutral: yes Open access: Media Broadcast, public broadcaster ows part of DTT Must-carry, universal service: for public channels (national, regional)Financing Infrastructure financed by broadcasters using DTT STB: none Digital Dividend: >4000 MEUR revenues (incl. spectrum in 1.8, 2.0, and 2.6 GHz bands)Satellite has been the first digital broadcast infrastructure in Germany, the DTTcoverage – and the related costs - could have been reduced through satellite. 24