Bold Shoes aimed to be a market leader through their "4A's Strategy" and increasing shareholder value. They invested in expanding capacity, increased advertising and CSR initiatives, reviewed pricing, and focused on revenue growth over the years. As a result, Bold Shoes maximized output and market share, maintaining sales and earnings above industry averages. Their strategic actions positioned them as a sustainable market leader and investors' choice.

1. BOLD SHOES
1
Business Strategy Game
MSMP 47 group 2

2. 2
Contents
Strategic Objectives
Team work
KPI Trends
Key Learning
STRATEGY - Concepts and
Introductions
Summary

3. Bold Shoes- The TEAM?.
Coordination's
Finance
Market
Operations and
Logistics
Human
Resources
DELE/EL-Rufai
Gbenga/Ibim/
Danjuma
Jare/Chris/Onoh
Maggie/King
Mark/Steve

4. Presentation Objective
• To share our
group
management
and Leadership
strategy to win in
the Market Place.
4

5. Strategy Facts.-advance common sense
• Defines the central integrated externally
oriented concept of how we will achieve
our objectives.
• There are 5 major elements of strategy:-
Staging, Vehicle, Economic Logics, Arena
and Differentiators
6

6. Bold Shoes
-Industry and Competitions
7
Capacity Location
Market
Share
Comment
BOLD 7 America,Asia
34
Alpha 7 Ameirca,Europe
,Asia 26
Ceaser 6 America,Asia
19
D-Xquisit 5 America,Europe
20
Total 25 100
• The Industry demand Forecast is progressive with 8-15% growth rate
• This is across 3 major geography - America, Europe and Asia.
• Current Year Demand forcast is 26.1m pairs

7. Bold Shoes
8
Our CSR’s are Bold and Better by Far!

8. Bold Shoes- Strategic Objectives
• To be a Market Leader
in our chosen Market.
– 4A’s Strategy
• To Increase
Shareholders value
and Stock Price
– Consistent Cost
– Leadership to
maximize earnings
9

9. Bold Shoes- What Worked
10
• Ensured consistency with our Company
strategy
• We took the time to understand the
market drivers
• Planned adequately for the future
– Early investment in capacity increase
• We leveraged on team members’
technical competencies
• We listened to each other

10. Bold Shoes- What Least Worked
• Initial low understanding of market
drivers
• We did not carefully analyze market
financials (temporary absence of
key financial officers)
• We could have done a better job of
anticipations competition’s tactics
11

11. Bold Shoes- Key Learning
• Critical to determine upfront what
needs to be achieved
• Helps to keep overall objective in
focus but necessary to change tactics
with changing market landscape
• Technical competence & Team work
are essential ingredients for success
(Right Team + Right Dynamics)
12

12. Bold Shoes
- Strategic Actions and Initiatives
13
Yr 11
Yr 12
• Invested in 3m cap Plant in Asia
• Increase advertisement
• Increased CSR
Yr13
• Reviewed Price
• Sweat Assets
Yr14
• Upgraded Asian Cap by 1m
Yr15
• Lower price
• Maximized Output
• Focused Advertisement
Yr16
• Discounted Europe Sales
• Focused Revenue Growth
• Paid Out Dividends
MKT. SHARE
(%)
A B C D
Yr 11 33 22 17 28
Yr 12 35 38 7 20
Yr 13 18 46 28 9
Yr 14 31 27 29 13
Yr 15 28 37 12 22
Yr 16 14 33 22 30
BYTD 26 34 19 20

13. Bold Shoes- Indicators
14
Yr Sales Rev m$ EPS ROE Bond Rating Stock Price Strategy Rating
Bold Ind Bold Ind Bold Ind Bold Ind Bold Ind Bold Ind
11 69 81 1.2 2.26 14.4 23.7 BBB A 7 21 6 24
12 159 100 9.2 5.7 54 27 BBB BB 63 47 57 44
13 281 143 17.1 8.4 50.7 95 AA BB 155 86 108 64
14 210 191 11.8 9.36 26.3 55 AAA BB 209 125 49 67
15 262 194 14.2 9.9 24.5 46 AAA BBB 231 142 112 63
16 221 192 12.5 8.9 62 41 A BBB 213 146 91 55
17
TOTAL 1202 901 66 44.52 231.9 287.7 0 0 878 567 423 317

14. Bold Shoes-
Maximized Capacity to keep Revenue above
industry Avearge
15
1 2 3 4 5 6
Bold 69 159 281 210 262 221
Ind 81 100 143 191 194 192
0
50
100
150
200
250
300
AxisTitle
TREND- SALES REVENUE

15. Bold Shoes-
Optimized Cost to keep Earnings above industry
Average
16
1.2
9.2
17.1
11.8
14.2
12.5
2.26
5.7
8.4
9.36
9.9
8.9
1 2 3 4 5 6
EPS
Bold Ind

16. In summary.
18
•Bold Shoes….Better By Far….!
33
35
18
31
28
14
22
38
46
27
37
33
17
7
28
29
12
22
28
20
9
13
22
30
Yr 11 Yr 12 Yr 13 Yr 14 Yr 15 Yr 16
Market Share TREND
A B C D

17. In summary.
19
•Bold Shoes….Better By Far….!
• Market leader
• Impact the Industry performance in a no. of ways.
• Investors’ Choice
• Company to work for.
• We are sustainable
• We are BOLD!!!!

18. Thank You.
20
•Bold Shoes….Better By Far….!

19. Thank You.
21