Waterseed Portfolio Samples

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Waterseed Portfolio Samples

  1. 1. Players Guitars Big Idea: Hype vintage guitar shop Agency: Waterseed Media: Identity, Advertising Role: Concept, Graphic Design, Copy
  2. 2. Outdoor LADIES AND GENTLEMEN, JOHNNY CASHMERE. L A Q UINTA Hollywood’s Inspiration for Technicolor. RESORT & SPA The Quintessential Desert Getaway Since 1926. Jamba Juice • Banana Republic • La Quinta
  3. 3. Banana Republic SWEET DREAMS ARE MADE OF THIS. GET A GOOD NIGHT’S SLEEPWEAR. LADIES AND GENTLEMEN, JOHNNY CASHMERE. S TO C K O P T I O N S , T H R E E W E E K ’ S VAC AT I O N & C A S H M E R E F R I DAYS . Big Idea: Playfully promote Banana Republic’s sleepwear and cashmere collections Agency: Better World Branding Media: Web Banner Advertising Role: Concept, Copy, Design
  4. 4. Del Monte Big Idea: Launch Fruit Smoothie Blenders product with fun, high-impact headlines and colorful, package-reinforcing visuals in newspapers across the country Agency: McCann-Erickson Media: Print Advertising Role: Strategy, Design Concept, Copy
  5. 5. Osh Kosh B’Gosh WHAT COULD YOU DO WITH WHAT COULD YOU DO WITH NINE POCKETS AND A LOOP? NINE POCKETS AND A LOOP? COMB ROOT, ROOT, ROOT THE FOR THE BEACH. HOME TEAM. Hold Your Hands High. Hold Your Hands High. © 1998 OSH KOSH B’GOSH © 1998 OSH KOSH B’GOSH What could you do with What could you do with Nine Pockets and A Loop? Nine Pockets and A Loop? EUROPE Rave IN A Like WEEK. Dave. Hold Your Hands High. Hold Your Hands High. © 1998 OSH KOSH B’GOSH © 1998 OSH KOSH B’GOSH Big Idea: Inspire potential Osk Kosh overall wearers by highlighting the garment’s utilitarian “Nine Pockets and A Loop” feature which facilitates hands-free recreation Agency: Better World Branding Media: Print Advertising Role: Strategy, Copy, Tagline, Design
  6. 6. Semifreddi’s     SEMIFREDDI’S SAYS: “LAUGH A LOT. LOAF A LITTLE MORE.” BERKELEY 3O84 CLAREMONT AVE. 510.596.9942 KENSINGTON 372 COLUSA AVE. 510.596.9935 EMERYVILLE 4242 HOLLIS ST. 510.596.9934 Big Idea: Brand bakery with the tagline “Silly Name. Serious Bread.” and playfully execute that idea in outreach communications Agency: Waterseed Media: Tagline, P.O.S., Advertising Role: Strategy, Graphic Design, Copy
  7. 7. Hornsby’s Draft Cider Big Idea: Evolve brand appeal and enhance packaging design by “bringing the rhino to life” Agency: Waterseed & E&J Gallo Media: Packaging Role: Design Concept
  8. 8. United Parcel Service Big Idea: Motivate UPS employees to “UpStretch” and reach new heights by up-selling and enhancing customer service Agency: Bravanta/Waterseed Media: Employee Incentive Promotion Role: Strategy, Naming, Design
  9. 9. AT&T Wireless Services Big Idea: Promote features of AT&T Digital PCS with benefit-driven wordplay Agency: McCann-Erickson Media: Print Advertising Role: Strategy, Copy
  10. 10. Blue Shield Big Idea: Brand Shield 65 medicare program as being one about people, not politics in direct response newspaper advertising Agency: Cohn & Wells Media: Direct Response Print Advertising Role: Strategy, Design Concept, Copy
  11. 11. Dos Equis Big Idea: Move brand “beyond burritos” via a socially responsible web campaign and online promotion designed to promote a revolution of mind, body and spirit Agency: Better World Branding Media: Consumer Web Site, Online Promotion Role: Strategy, Creative Direction, Design Concept, Information Architecture, Copy, Tagline
  12. 12. Rolling Rock Big Idea: ”Dancers to the left. Rolling Rock is right.” Promote ironic concept of “spill-free, drinking-only section” at concerts and clubs by encouraging non-drinking dancers to form their own section Agency: Longhair Activities/Better World Branding Media: Pitch Creative – On-site Promotion Role: Strategy, Design, Tagline, Copy
  13. 13. Jamba Juice Big Idea: Re-introduce Juice Club as Jamba Juice with consumer lifestyle and popular culture-based advertising. Agency: Beren & Fernbaugh Media: Pitch Creative – Print /Outdoor Role: Strategy, Design Concept, Copy Writing
  14. 14. Microsoft Big Idea: Persuade small business owners to purchase Office 97 with clever and compelling benefit-driven copy Agency: Cohn & Wells Media: Direct Mail Brochure Role: Concept, Copy
  15. 15. Microsoft Big Idea: Extend iconographic and parenthetical-thought branding developed by Weiden & Kennedy in direct response print advertising Agency: Cohn & Wells Media: Direct Response Print Advertising Role: Strategy, Design Concept, Copy
  16. 16. Microsoft Big Idea: Extend iconographic and parenthetical-thought branding developed by Weiden & Kennedy in Wall Street Journal print advertising Agency: Cohn & Wells Media: Direct Response Print Advertising Role: Strategy, Art Direction, Copy
  17. 17. Cisco Systems Big Idea: Empower “mad scientist” IT managers with “world-controlling” equipment via direct response print campaign Agency: Cohn & Wells Media: Direct Response Print Advertising Role: Strategy, Design Concept, Copy
  18. 18. Cisco Systems Big Idea: Relieve “worn and weary” IT managers with “therapeutic technology” via direct response print campaign Agency: Cohn & Wells Media: Direct Response Print Advertising Role: Strategy, Design Concept, Image Research, Copy
  19. 19. BoostWorks Big Idea: Brand company and their products as “Fuel for Faster Networks” and create a “service station-themed” trade show event Agency: Kimball Group Media: Corporate Branding, Web Site, Trade Show, Direct Mail, Advertising Role: Strategy, Creative Direction, Design Concept, Information Architecture, Copy, Tagline
  20. 20. Toyota Big Idea: Encourage college graduates to “Take The Wheel” and apply for management careers with Toyota Motor Sales USA Agency: TMP Wordwide Media: Recruitment Collateral Role: Strategy, Concept, Research, Content Management, Copy, Theme Name
  21. 21. The Evergreen Group Web Site Business Card Direct Mail Postcard Big Idea: Introduce the nation’s first sustainable business brokerage as an action-oriented company that helps Buy, Sell, Value and Grow green enterprises Agency: Waterseed Media: Corporate Branding, Web Site, Advertising, Direct Mail Role: Brand Strategy, Creative Direction, Design, Identity, Information Architecture, Copy Writing, Tagline
  22. 22. Nth Power Big Idea: Enrich company branding by evolving logo mark, modernizing colors, introducing new tagline and re-writing and re-designing the corporate website Agency: Waterseed Media: Branding, Identity, Web Site Role: Brand Strategy, Creative Direction, Design Concept, Information Architecture, Copy Writing, Tagline
  23. 23. Identity Design Sunnyside Nursery • Longhair Activities • Waterseed Nth Power • The Evergreen Group
  24. 24. Rock Graphics The Tender Morsels • Tim Bluhm Band Mother Hips Players Guitars • West By God
  25. 25. Music CDs The Gourds • Patience Grasshopper
  26. 26. Corporate & Campaign Taglines Vyyo Semifreddi’s Wireless Liberty for All Silly Name. Serious Bread. BoostWorks Kaiser Permanente Fuel for Faster Networks The Vision to Lead. The Experience to Succeed. The Evergreen Group Guiding Sustainable Business Dos Equis Through Evolutionary Change Live the Revolution! Nth Power Waterseed Energy. Vision. Capital. Look. Speak. Grow. Bigger & Better. UTStarcom Toyota Next Generation Network Technology. Take the Wheel. Now. Pete’s Wicked Ale KickFire Seek the P.E.A.K. (Perks. Enticements. Awards. Kudos.) Make Great Marketing Together Del Monte Regale Fruit Smoothie Blenders Challenge Us Real fruit. Real convenient. Just add ice and blend.

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