1. HMV
When did the company start?
London, England (20 July 1921)
What does HMV stand for?
His Master's Voice
What was the original inspiration
behind their ‘dog’ logo?
The trademark image comes from a
painting by English artist Francis
Barraud, and titled His Master's Voice. the
dog, a fox terrier called Nipper, had
originally belonged to Barraud's brother
Mark. When Mark Barraud died, Francis
inherited Nipper, Francis noted the peculiar
interest that the dog took in the recorded
voice of his late master.
How has their logo changed
over time?
It has been modernised to a simpler
dog and is now in black and white.
Bea Betsy

2. What did the advert aim to do?
To catch peoples attention, by using polar bears, this is
appealing to mostly young females. Young females think
that polar bears are cute and will result in them buying
them.
In your opinion did they achieve this?
I think they did achieve the main female
audience. Because it mainly aimed at females
they may not be appealing to males.
Why do you think it is an inspirational
advert?
Because all the polar bears were together
drinking coke and being cute.
How does your advert communicate effectively
using digital graphics? What graphics catch the
audience’s attention?
Because the polar bears move like humans so its effective