Broadcasting is the distribution of audio and video content to a wide audience through various electronic media, typically using radio waves. It encompasses commercial and public channels, focusing on radio and television, each with specific characteristics like audience engagement and programme types. Electronic media also includes newer platforms such as the internet and satellite services, expanding the mediums for content delivery.

1. Broadcasting: Television, Radio, E-media
Prepared By: Prakruti

2. What is
Broadcasting?
• “Distribution of audio and/or video content, to a
dispersed audience via any electronic mass
communication medium but typically one using the
electromagnetic spectrum (radio waves), in a one-to-
many model.”
• Commercial Broadcasting: Meant to make profits
• Public and Private broadcasting channels
• Audience Theory

3. Radio
Broadcasting
• Focus on audio messages
• Importance of voice and speech
• All India Radio (AIR) was called the Indian State Broadcasting
Service (ISBS) until 1936
• The National, Regional and Local services
• The Vividhbharti Service (1957)
• Radio & Politics

4. • RJ- Radio Jockey
• DJ- Disc Jockey
• Radio programmes can be classified into:
1. Spoken Word Programmes
2. Music Programmes (Magazine Programmes)
• Frequency Modulation (FM)
• Satellite Radio and Internet Radio
• Commercial aspect of Radio

5. Television
Broadcasting
• TRP- Television Rate Points
• Focus on visuals
• Prime Time Slot
• Terrestrial TV
• Doordarshan
• Cable and Satellite
• DTH- Direct-to-home (Set Top Box) & CAS (Conditional Access
System)
• Internet & television
• Types of programmes differ in terms of the type of channel.

6. E- media
• “Electronic media is media that uses
electromechanical device to access the content
Broadcast or storage media that take advantage of
electronic technology. They may include television,
radio, Internet, fax, CD-ROMs, DVD, and any
other medium that requires electricity or digital
encoding of information.”
• Web series

7. Referenc
es
• Contributors, Wikipedia. Electronic Media. 4 October 2019.
web. 5 December 2019.
<https://en.wikipedia.org/wiki/Electronic_media>.
• Kumar, Keval J. "The Mass Media: History, Practices, Values."
Kumar, Keval J. Mass Communication in India. 4th. Mumbai:
JAICO Publishing House, 2000. 251-360. 4 December 2019.