The document provides a brief history of HSBC and an explanation of its logo. It notes that HSBC originated from The Hongkong and Shanghai Banking Corporation, which was founded in 1865 in Hong Kong by Thomas Sutherland, a Scottish merchant who worked for P&O. The logo, introduced in 1983, features a red icon on a black background, drawing inspiration from the Scottish flag and HSBC's original "house flag." The red color represents passion and strength, while the black color and font style symbolize power, sophistication and elegance.

1. Brief History and Logo
Meaning
Prepared by:
Escandor, Jennefer G.; BSEM
2A

2. Thomas Sutherland
 A Scott
worked for Peninsular and
Oriental Steam Navigation
Company (P&O)
Source: www.hsbc.com/about-hsbc/history/hsbc-s-history

3. Logo design: by Henry Steiner
The symbol was first introduced
in 1983.
Black color/font style: power,
sophistication, elegance
Red icon color: passion and strength
Symbol’s basis: Scottish flag (cross of
St. Andrew)
Shape’s basis: bank’s “house flag”
Black color/font style: power,
sophistication, elegance
Red icon color: passion and strength
Symbol’s basis: Scottish flag (cross of
St. Andrew)
Shape’s basis: bank’s “house flag”
Source: mankomarketing.com/logos-hsbc/