This document provides an agenda and overview of the marketing module for Britannia Industries. It discusses Britannia's market leadership in the Indian biscuit industry, segmentation based on demographics, behaviors and psychographics. It also covers Britannia's targeting of different income groups and positioning of brands like Good Day. A SWOT analysis finds strengths in brand trust and distribution while threats include a shift to healthier products and increased rural consumption. Competitors like Parle and ITC are also analyzed.
Business Growth Strategy " ACE Klub program" in Britannia New DelhiNishant Singh
This project is done under Britannia Industries Limited in New Delhi region. They started one program specially for their key outlets under which outlets would get certain extra benefits if they join the program.
This document provides information about Food Ingredients India & Health (Fi India & Hi) 2015, a trade show that took place from 19-21 October 2015 in Mumbai, India. Some key details:
- The event had over 160 exhibitors from 142 countries and 6,500+ visitors.
- There was a 62% growth in exhibitors compared to the previous year.
- Various seminars, workshops and competitions were held on topics like bakery products, nutraceuticals, and food packaging.
- The 2016 event will be held from 22-24 August in New Delhi, and the 2017 event will return to Mumbai from 3-5 October.
Organicfood.com is an online organic food retailer established in 2018 located in Uttara, Dhaka. The company aims to provide organic and fresh food items at reasonable prices through their home delivery service. They have 5 partners and source products locally from areas like Gazipur and Rajshahi. Their target customers are busy individuals who lack time for shopping. The document outlines their management team, legal structure, products, pricing, marketing plan, operations plan, financial projections, and conclusion that the business idea seems realistic.
Britannia aims to dominate India's food and beverage market with tasty yet healthy products, making every Indian a Britannia consumer. Its vision is operational effectiveness through consolidating operations and reducing waste to build new capabilities and innovation. Its strategic objectives are to enter the ready-to-eat food category within a year and focus on increasing consumption frequency and base. Financially, it aims for 20% market share in ready-to-eat foods within two years of launch.
FINAL PROJECT PPT SUBHASH KUMAR PATEL_ 131- PGDM-IIIsubhash patel
This document is a final project report on Britannia's Pure Magic biscuit brand submitted by Subhash Kumar Patel. It includes an analysis of the FMCG sector and Britannia company, along with details about Pure Magic biscuits such as varieties, marketing mix, competitors, and SWOT analysis. Financial information is presented on Britannia's gross and net profit ratios from 2015-2013. The report also covers Britannia's human resource management practices including organization structure, employment policies, and the need for training.
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
The document discusses the declining market for McVitie's Milk Chocolate Digestive biscuits and provides a SWOT analysis and recommendations to address the issue. It identifies strengths such as a strong brand and financial performance, but also weaknesses like geographical concentration and lack of R&D. Opportunities include emerging markets and growing demand for snacks. Threats include economic slowdown and strict regulations. It recommends introducing fruit-flavored variations of the Milk Chocolate Digestive to make it less sweet and more appealing. An advertising plan includes sales promotions and secondary research techniques.
The document discusses the Marie biscuit, including its origins in England and main ingredients. It then profiles three major Indian manufacturers of Marie biscuits - Britannia Industries, Parle, and ITC. For each manufacturer, it outlines their history, production process involving ingredients and packaging, pricing, advertising, unique selling proposition, and marketing strategies. Video clips are also included for Parle and ITC. The document concludes with a bibliography of sources.
Business Growth Strategy " ACE Klub program" in Britannia New DelhiNishant Singh
This project is done under Britannia Industries Limited in New Delhi region. They started one program specially for their key outlets under which outlets would get certain extra benefits if they join the program.
This document provides information about Food Ingredients India & Health (Fi India & Hi) 2015, a trade show that took place from 19-21 October 2015 in Mumbai, India. Some key details:
- The event had over 160 exhibitors from 142 countries and 6,500+ visitors.
- There was a 62% growth in exhibitors compared to the previous year.
- Various seminars, workshops and competitions were held on topics like bakery products, nutraceuticals, and food packaging.
- The 2016 event will be held from 22-24 August in New Delhi, and the 2017 event will return to Mumbai from 3-5 October.
Organicfood.com is an online organic food retailer established in 2018 located in Uttara, Dhaka. The company aims to provide organic and fresh food items at reasonable prices through their home delivery service. They have 5 partners and source products locally from areas like Gazipur and Rajshahi. Their target customers are busy individuals who lack time for shopping. The document outlines their management team, legal structure, products, pricing, marketing plan, operations plan, financial projections, and conclusion that the business idea seems realistic.
Britannia aims to dominate India's food and beverage market with tasty yet healthy products, making every Indian a Britannia consumer. Its vision is operational effectiveness through consolidating operations and reducing waste to build new capabilities and innovation. Its strategic objectives are to enter the ready-to-eat food category within a year and focus on increasing consumption frequency and base. Financially, it aims for 20% market share in ready-to-eat foods within two years of launch.
FINAL PROJECT PPT SUBHASH KUMAR PATEL_ 131- PGDM-IIIsubhash patel
This document is a final project report on Britannia's Pure Magic biscuit brand submitted by Subhash Kumar Patel. It includes an analysis of the FMCG sector and Britannia company, along with details about Pure Magic biscuits such as varieties, marketing mix, competitors, and SWOT analysis. Financial information is presented on Britannia's gross and net profit ratios from 2015-2013. The report also covers Britannia's human resource management practices including organization structure, employment policies, and the need for training.
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
The document discusses the declining market for McVitie's Milk Chocolate Digestive biscuits and provides a SWOT analysis and recommendations to address the issue. It identifies strengths such as a strong brand and financial performance, but also weaknesses like geographical concentration and lack of R&D. Opportunities include emerging markets and growing demand for snacks. Threats include economic slowdown and strict regulations. It recommends introducing fruit-flavored variations of the Milk Chocolate Digestive to make it less sweet and more appealing. An advertising plan includes sales promotions and secondary research techniques.
The document discusses the Marie biscuit, including its origins in England and main ingredients. It then profiles three major Indian manufacturers of Marie biscuits - Britannia Industries, Parle, and ITC. For each manufacturer, it outlines their history, production process involving ingredients and packaging, pricing, advertising, unique selling proposition, and marketing strategies. Video clips are also included for Parle and ITC. The document concludes with a bibliography of sources.
Britannia is India's largest biscuit manufacturer founded in 1892. It has annual net sales of 31,122 million Rs and manufacturing units across India. Some of its popular brands include Good Day, Marie Gold, Tiger, and Nutri Choice biscuits. It uses a contract manufacturing model with 40 units across India. The document discusses Britannia's key brands and competitors in different categories. It also outlines its supply chain network involving procurement of raw materials from local and international suppliers, manufacturing at central units, and distribution to retailers and customers through distributors.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
This document outlines the history, management, brands, financial performance, strategy, turning points, competition and future prospects of Britannia Industries Ltd. It discusses how the company was established in 1892 and has since grown significantly, with revenues crossing 100 crores and sales reaching over 1,00,000 tonnes of biscuits. The management team ensures Britannia products reach over 2 million outlets annually. Looking ahead, the company aims to leverage its partnership with Groupe Danone to enter new food categories and distribution channels and pursue further growth opportunities.
Britannia is an Indian FMCG company founded in 1892 and headquartered in Kolkata. It is a leading manufacturer of biscuits, bread, cakes and dairy products in India. Britannia holds the largest market share in the Indian biscuit industry and is ranked as the country's second most trusted food brand. The company aims to dominate the Indian food and beverage market with a range of "Tasty Yet Healthy" products and have every third Indian as a consumer. It faces competition from companies like Parle and ITC in the biscuit market.
Smoopeds aims to deliver healthy smoothies to busy customers. They will offer an array of smoothie flavors containing vitamins and caffeine. Their target customers are people seeking a quick, healthy breakfast or snack. Smoopeds sees an opportunity in the growing healthy convenience food market and plans to beat competitors to market expansion. They will use mopeds to deliver smoothies and employ social media marketing. Initial funding will be sought to cover startup costs and open the first location over the next year and a half.
Smoopeds aims to deliver healthy smoothies to busy customers. Their product offers a variety of flavors, vitamins, and caffeine to provide a tasty and nutritious breakfast. They see an opportunity in the growing healthy and convenience-focused market. Their plan is to test the concept with marketing in Q1 2014, develop operations in Q2-Q3 2014, launch in Q1 2015, and expand from there.
This document is a summer training project report submitted by Deepali Garg for her Post Graduate Diploma in Human Resource Development. The report focuses on performance appraisal at Britannia Industries Limited. It begins with acknowledgments and a declaration by the author. It then outlines the contents which will include an introduction to Britannia, research methodology, performance appraisal concepts and processes, analysis and findings, recommendations, and conclusions. The introduction provides an overview of Britannia's history and operations since being founded in 1892. It details the company's growth, expansion, product portfolio, and recognition as a leading Indian brand.
The document discusses India's food industry. It provides details on the nature and size of the industry in India. India is the world's second largest producer of food after China. The total food production in India is expected to double in the next ten years. Health food and supplements is a rapidly growing segment. Major reasons for the growth of the food industry in India include increased urbanization, higher incomes, improved standards of living, and increased availability of supermarkets and malls. The top three food companies are Nestle, Britannia, and Kwality while the bottom three are Coffee Day, Hindustan Foods, and KGN Enterprises. The document also discusses various strategies adopted by food companies, management personnel of
Britannia Industries is one of the largest biscuit manufacturers in India. It was founded in Calcutta in 1892 and has grown to become a major player in the organized biscuit industry, which accounts for 60% of biscuit production in India. Britannia utilizes an effective marketing mix strategy, including competitive pricing, widespread distribution channels, and prominent promotion efforts such as celebrity endorsements and festive offers, to maintain a large market share. The company has been successful due to its focus on quality products, strong brand image, and targeting of middle and lower-middle class consumers.
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
This document provides an analysis of Britannia's business model in the fast moving consumer goods (FMCG) industry in India. It discusses Britannia's products, competitors, strengths, weaknesses, and marketing strategies. The analysis is submitted as part of a master's degree program and focuses on Britannia's dominant position in the Indian biscuit market and opportunities to expand its product portfolio and global reach.
This document provides information about Britannia Industries Limited, an Indian food and beverage company. It discusses Britannia's market share, competitors such as Parle, and provides a SWOT analysis. Britannia has a 38% market share across food products in India and generates nearly 80% of its revenue from biscuits. Britannia and Parle together control over 70% of India's huge biscuit market. The document also examines Britannia's product portfolio, pricing, placement, and promotional strategies.
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Marketing plan breakfast booster atul & groupAtul Gurav
Waffle’s is going to launch a Ready to cook Cake mixture in a packet
form, called “Break-Fast Booster” which is healthier than its
competitors like Betty Crocker, Pillsbury, as our product contains
ingredient like (whole grain) Multigrain, which are rich in Calories and
will help people to match the daily intake of calories required per day.
The location of the company is in Goa. Product will be launched in
Dadar (W) Mumbai. Total budget for the launch of the product as well
as for the marketing and advertisement is approximate 50 lakhs. The
promotion channels we used were direct marketing, mass media,
events, news apps, social media marketing, Out of Home Media, Radio,
Sponsoring of Cookery show etc., which are a part of Integrated
Marketing Campaign. For the Launch of the product we are going with
Pre launch, and Post launch strategy. The face of the Product will be
Nikita Gandhi, UAE (NRI) winner of MasterChef Season 4, India. This
will help the people to associate it with a healthy breakfast other than
just a cake. At the time of launch, the product will be sold at MRP Rs.
149
The document analyzes website analytics data for Catering Price Index from July 2015. It finds that visitor numbers increased again in July due to improved search engine optimization. The "Meat Monitor" article generated many views. While more visitors are coming to the site, average session times are down. The homepage and articles are leading more visitors to the site. Some potential sales leads are identified based on identifiable organization visits.
This document provides an overview and analysis of Britannia Industries, a leading Indian food company. It discusses Britannia's sector contribution and growth, product portfolio including popular biscuit brands, organizational structure, financial performance, and SWOT analysis. Britannia has a 30% market share in the Indian biscuit category and is working to expand its dairy business and launch new products through large investments. The document analyzes Britannia's various products and positions them in the BCG matrix, and provides financial metrics like profit margins over recent years.
The document provides an agenda and introduction for a strategic analysis of Procter & Gamble (P&G). It outlines P&G's history, founders, products, revenues, competitors and strategic direction including vision, mission and objectives. External and internal environmental analyses are conducted including opportunities/threats and strengths/weaknesses. Current strategic performance is evaluated through financial ratios showing improved liquidity and returns.
Britannia Industries is one of the leading food companies in India. It produces biscuits, breads, rusks and dairy products. Britannia has a wide range of popular biscuit brands like Tiger, Good Day, 50-50 and Marie Gold. It also sells dairy products like cheese, butter and ghee. Britannia follows a marketing mix strategy involving its product range, competitive pricing, promotions and wide distribution network. It targets middle and lower middle income customers by keeping prices low while maintaining quality. Britannia has emerged as the market leader in the Indian biscuit industry through effective use of its marketing mix over the decades.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
A MARKETING PRESENTATION ON CHEESE BD.Wahid Riffat
This document provides an overview of a proposed cheese company in Bangladesh called Cheese BD. It outlines the company profile, mission, vision, objectives, target market, industry analysis, capital investment plan, product details, packaging, distribution, pricing, promotion, SWOT analysis, action plan, budget, and contingency plan. The company was established in 2010 and aims to be the top brand in the cheese industry in South Asia by 2020 by delivering high quality cheese at reasonable prices and utilizing promotional activities. It has identified households and restaurants as its main target customers.
Unleash the Power of Your Website's Health LibraryGeonetric
Ensure your hospital’s website is a go-to resource by offering engaging health content that not only educates site visitors, but also converts them into patients. Join Ben Dillon from Geonetric and Rachelle Montano from StayWell and learn proven strategies to help you get the most value from your health library. You’ll see real examples of organizations that are delivering valuable health content across multiple channels to educate and engage health consumers.
Britannia is India's largest biscuit manufacturer founded in 1892. It has annual net sales of 31,122 million Rs and manufacturing units across India. Some of its popular brands include Good Day, Marie Gold, Tiger, and Nutri Choice biscuits. It uses a contract manufacturing model with 40 units across India. The document discusses Britannia's key brands and competitors in different categories. It also outlines its supply chain network involving procurement of raw materials from local and international suppliers, manufacturing at central units, and distribution to retailers and customers through distributors.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
This document outlines the history, management, brands, financial performance, strategy, turning points, competition and future prospects of Britannia Industries Ltd. It discusses how the company was established in 1892 and has since grown significantly, with revenues crossing 100 crores and sales reaching over 1,00,000 tonnes of biscuits. The management team ensures Britannia products reach over 2 million outlets annually. Looking ahead, the company aims to leverage its partnership with Groupe Danone to enter new food categories and distribution channels and pursue further growth opportunities.
Britannia is an Indian FMCG company founded in 1892 and headquartered in Kolkata. It is a leading manufacturer of biscuits, bread, cakes and dairy products in India. Britannia holds the largest market share in the Indian biscuit industry and is ranked as the country's second most trusted food brand. The company aims to dominate the Indian food and beverage market with a range of "Tasty Yet Healthy" products and have every third Indian as a consumer. It faces competition from companies like Parle and ITC in the biscuit market.
Smoopeds aims to deliver healthy smoothies to busy customers. They will offer an array of smoothie flavors containing vitamins and caffeine. Their target customers are people seeking a quick, healthy breakfast or snack. Smoopeds sees an opportunity in the growing healthy convenience food market and plans to beat competitors to market expansion. They will use mopeds to deliver smoothies and employ social media marketing. Initial funding will be sought to cover startup costs and open the first location over the next year and a half.
Smoopeds aims to deliver healthy smoothies to busy customers. Their product offers a variety of flavors, vitamins, and caffeine to provide a tasty and nutritious breakfast. They see an opportunity in the growing healthy and convenience-focused market. Their plan is to test the concept with marketing in Q1 2014, develop operations in Q2-Q3 2014, launch in Q1 2015, and expand from there.
This document is a summer training project report submitted by Deepali Garg for her Post Graduate Diploma in Human Resource Development. The report focuses on performance appraisal at Britannia Industries Limited. It begins with acknowledgments and a declaration by the author. It then outlines the contents which will include an introduction to Britannia, research methodology, performance appraisal concepts and processes, analysis and findings, recommendations, and conclusions. The introduction provides an overview of Britannia's history and operations since being founded in 1892. It details the company's growth, expansion, product portfolio, and recognition as a leading Indian brand.
The document discusses India's food industry. It provides details on the nature and size of the industry in India. India is the world's second largest producer of food after China. The total food production in India is expected to double in the next ten years. Health food and supplements is a rapidly growing segment. Major reasons for the growth of the food industry in India include increased urbanization, higher incomes, improved standards of living, and increased availability of supermarkets and malls. The top three food companies are Nestle, Britannia, and Kwality while the bottom three are Coffee Day, Hindustan Foods, and KGN Enterprises. The document also discusses various strategies adopted by food companies, management personnel of
Britannia Industries is one of the largest biscuit manufacturers in India. It was founded in Calcutta in 1892 and has grown to become a major player in the organized biscuit industry, which accounts for 60% of biscuit production in India. Britannia utilizes an effective marketing mix strategy, including competitive pricing, widespread distribution channels, and prominent promotion efforts such as celebrity endorsements and festive offers, to maintain a large market share. The company has been successful due to its focus on quality products, strong brand image, and targeting of middle and lower-middle class consumers.
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
This document provides an analysis of Britannia's business model in the fast moving consumer goods (FMCG) industry in India. It discusses Britannia's products, competitors, strengths, weaknesses, and marketing strategies. The analysis is submitted as part of a master's degree program and focuses on Britannia's dominant position in the Indian biscuit market and opportunities to expand its product portfolio and global reach.
This document provides information about Britannia Industries Limited, an Indian food and beverage company. It discusses Britannia's market share, competitors such as Parle, and provides a SWOT analysis. Britannia has a 38% market share across food products in India and generates nearly 80% of its revenue from biscuits. Britannia and Parle together control over 70% of India's huge biscuit market. The document also examines Britannia's product portfolio, pricing, placement, and promotional strategies.
Want help for writing Business Environment Assignment ? Global Assignment Help provides best assignment writing services by highly qualified experts at affordable price.
Marketing plan breakfast booster atul & groupAtul Gurav
Waffle’s is going to launch a Ready to cook Cake mixture in a packet
form, called “Break-Fast Booster” which is healthier than its
competitors like Betty Crocker, Pillsbury, as our product contains
ingredient like (whole grain) Multigrain, which are rich in Calories and
will help people to match the daily intake of calories required per day.
The location of the company is in Goa. Product will be launched in
Dadar (W) Mumbai. Total budget for the launch of the product as well
as for the marketing and advertisement is approximate 50 lakhs. The
promotion channels we used were direct marketing, mass media,
events, news apps, social media marketing, Out of Home Media, Radio,
Sponsoring of Cookery show etc., which are a part of Integrated
Marketing Campaign. For the Launch of the product we are going with
Pre launch, and Post launch strategy. The face of the Product will be
Nikita Gandhi, UAE (NRI) winner of MasterChef Season 4, India. This
will help the people to associate it with a healthy breakfast other than
just a cake. At the time of launch, the product will be sold at MRP Rs.
149
The document analyzes website analytics data for Catering Price Index from July 2015. It finds that visitor numbers increased again in July due to improved search engine optimization. The "Meat Monitor" article generated many views. While more visitors are coming to the site, average session times are down. The homepage and articles are leading more visitors to the site. Some potential sales leads are identified based on identifiable organization visits.
This document provides an overview and analysis of Britannia Industries, a leading Indian food company. It discusses Britannia's sector contribution and growth, product portfolio including popular biscuit brands, organizational structure, financial performance, and SWOT analysis. Britannia has a 30% market share in the Indian biscuit category and is working to expand its dairy business and launch new products through large investments. The document analyzes Britannia's various products and positions them in the BCG matrix, and provides financial metrics like profit margins over recent years.
The document provides an agenda and introduction for a strategic analysis of Procter & Gamble (P&G). It outlines P&G's history, founders, products, revenues, competitors and strategic direction including vision, mission and objectives. External and internal environmental analyses are conducted including opportunities/threats and strengths/weaknesses. Current strategic performance is evaluated through financial ratios showing improved liquidity and returns.
Britannia Industries is one of the leading food companies in India. It produces biscuits, breads, rusks and dairy products. Britannia has a wide range of popular biscuit brands like Tiger, Good Day, 50-50 and Marie Gold. It also sells dairy products like cheese, butter and ghee. Britannia follows a marketing mix strategy involving its product range, competitive pricing, promotions and wide distribution network. It targets middle and lower middle income customers by keeping prices low while maintaining quality. Britannia has emerged as the market leader in the Indian biscuit industry through effective use of its marketing mix over the decades.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
A MARKETING PRESENTATION ON CHEESE BD.Wahid Riffat
This document provides an overview of a proposed cheese company in Bangladesh called Cheese BD. It outlines the company profile, mission, vision, objectives, target market, industry analysis, capital investment plan, product details, packaging, distribution, pricing, promotion, SWOT analysis, action plan, budget, and contingency plan. The company was established in 2010 and aims to be the top brand in the cheese industry in South Asia by 2020 by delivering high quality cheese at reasonable prices and utilizing promotional activities. It has identified households and restaurants as its main target customers.
Unleash the Power of Your Website's Health LibraryGeonetric
Ensure your hospital’s website is a go-to resource by offering engaging health content that not only educates site visitors, but also converts them into patients. Join Ben Dillon from Geonetric and Rachelle Montano from StayWell and learn proven strategies to help you get the most value from your health library. You’ll see real examples of organizations that are delivering valuable health content across multiple channels to educate and engage health consumers.
This document provides an overview and analysis of Britannia Industries Ltd, an Indian FMCG company. It includes sections on the company's history, products, marketing strategy, SWOT analysis, competitor analysis, and financial analysis. The document contains tables of contents, introduction of the company, its establishment in 1892, expansion over the decades, and current product portfolio and market leadership in the biscuit category in India.
This document provides a market analysis of Britannia biscuits in India. It outlines the company's history and products. It then performs a SWOT analysis and analyzes competitors using Porter's 5 Forces model and market share. Segmentation, targeting, positioning, and the marketing mix are described. Surveys of retailers and consumers are analyzed. It concludes with recommendations such as associating with government initiatives and introducing new flavors.
A comprehensive Digital Marketing Plan working in the position of a Digital Marketing Strategist helping brand to achieve its goals to boost their presence, spread awareness and manage conversions in the online space.
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
4. INTRODUCTION
• India is the second largest manufacturer of
biscuits
• ‘’Sick Man’s Diet’’
• 10% of FMCG market
• 4500 cr growing rate of 12-14%
• growth around 15-17%
(Business.mapsofindia.com ,2015)
• World War II
• One of the favourite brands in India
• BBC re-registered Britannia Industries Limited(BIL)
(Chengappa 2015)
7. Targeting
• Britannia Tiger-Low Price & Low Income Group
• Britannia 50-50-Tea Snack & Kids
• Britannia Marie Gold-Biscuit & Family Size.
• Britannia Good Day- All Income Group
• Treat Fruit Rollz-Children, during celebration & Occasion
time
9. s ow T
• Fastest
growing FMCG
Company
• Top 10 brands
across the
country
• Second most
trusted food
brand in 2010-
2011
• Seventh most
trusted brand
in all
categories
2008
• Tiger Pops ,
Pepper
Chakkar
(Britannia.co.in, 2015).
• High level of
investment
• Loss in
sales 3rd
consecutive
quarter(200
5-06)
• Premium
segment
• Britannia
means
Biscuits
• ‘’Sick Man’s
Diet’’
(Shashidhar, 2014)
• Focussing
on health
free
products
• Standard of
Living has
improved
• Higher
disposable
income
• The rural
sector
consumes
55 %
• Employment
opportunity
increases
• Economy of
India grows
• Focussing
on health
free
products
• Standard of
Living has
improved
• Higher
disposable
income
• The rural
sector
consumes
55 %
• Employment
opportunity
increases
(Ahmad,2013)
14. References
• Ahmad, Maryam. Marketing Case Studies And Swot Analysis. Saarbrücken: LAP LAMBERT Academic Publishing, 2013. Print.
• Articles.economictimes.indiatimes.com,. 'Articles About Britannia - Timesofindia-Economictimes'. N.p., 2015. Web. 27 Aug. 2015.
• Britannia.co.in, (2015). Milestones | Britannia Industries Limited - Official Website. [online] Available at: http://britannia.co.in/milestones/
[Accessed 31 Aug. 2015].
• Britannia.co.in, (2015). Awards & Recognition | Britannia Industries Limited - Official Website. [online] Available at:
http://britannia.co.in/about-us/awards [Accessed 31 Aug. 2015].
• Britannia.co.in, (2015). Britannia Industries Limited - Official Website. [online] Available at: http://britannia.co.in/ [Accessed 31 Aug. 2015].
• Britannia.co.in, (2015). Britannia Good Day Choco Chunkies Cookie - Official Website. [online] Available at:
http://britannia.co.in/products/good-day/choco-chunkies [Accessed 31 Aug. 2015].
• Britannia.co.in, (2015). Britannia NutriChoice Heavens Cookie - Official Website. [online] Available at: http://britannia.co.in/products/nutri-
choice/heavens [Accessed 31 Aug. 2015].
• Britannia.co.in, (2015). Company Overview | Britannia Industries Limited - Official Website. [online] Available at: http://britannia.co.in/about-
us/overview [Accessed 31 Aug. 2015].
• Business.mapsofindia.com,. 'Indian Biscuits Industry'. N.p., 2015. Web. 27 Aug. 2015.
• Chengappa, Sangeetha. 'Britannia Noses Ahead Of Market Leader Parle'. The Hindu Business Line. N.p., 2015. Web. 27 Aug. 2015.
• Dalal, Mihir. 'Varun Berry Charts His Strategy For Britannia'. http://www.livemint.com/. N.p., 2015. Web. 27 Aug. 2015.
• Dalal, M. (2015). Britannia plans to boost global sales, set to launch new products. [online] http://www.livemint.com/. Available at:
http://www.livemint.com/Companies/7cmbdqXKd1lABwws7t724L/Britannia-plans-to-boost-global-sales-set-to-launch-new-
pro.html?utm_source=copy [Accessed 31 Aug. 2015].
15. • Equitybulls.com, (2015). Britannia Industries Ltd appoints company secretary - EquityBulls.com. [online] Available at:
http://www.equitybulls.com/admin/news2006/news_det.asp?id=154876 [Accessed 31 Aug. 2015].
• FELICIA, S. 2014, "THE MARKETING MIX OPTIMIZATION", Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, vol. 1, no. 1, pp. 253-
257
• Forbesindia.com,. 'Forbes India Magazine - Britannia Industries: The Taste Of Success'. N.p., 2015. Web. 27 Aug. 2015.
• Grant, Robert M. Contemporary Strategy Analysis. Hoboken, N.J.: Wiley, 2012. Print.
• Ihealthu.com, (2015). Health Magazine | Good Health - iHealthU. [online] Available at: http://www.ihealthu.com/ [Accessed 31 Aug. 2015].
• Ihealthu.com, (2015). Get some balance on your plate- Health Magazine - iHealthU. [online] Available at: http://www.ihealthu.com/magazine-
details/get-some-balance-on-your-plate [Accessed 31 Aug. 2015].
• Ihealthu.com, (2015). A moving message from your body- Health Magazine - iHealthU. [online] Available at: http://www.ihealthu.com/magazine-
details/a-moving-message-from-your-body [Accessed 31 Aug. 2015].
• Jin, Namhee, Jaesu Kim, and Kyung Hoon Kim. 'THE SERVICE MARKETING MIX EFFECT ON CUSTOMER EXPERIENCE AND CUSTOMER EQUITY IN THE
SERVICE INDUSTRY'. GFMC 5.9 (2015): 838-844. Web
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