The document discusses bringing brands to Romania and supporting brands in the Romanian market. It provides an overview of Romania's business climate and rankings in key areas. It then discusses retail, IT, telecom, and pharmaceutical market trends in Romania. The document introduces New Elite, a branding agency that offers integrated marketing and branding services to help differentiate clients and increase their market share domestically and for export. It highlights New Elite's customized approach and innovative strategies for entering new markets like Romania.

1. Bringing your brand to Romania !

2. 1. Romania’s business data.

3. This page summarizes Doing Business 2013 data for Romania.
The first table lists the overall
Ease of Doing Business" rank (out of 185 economies) and the
rankings by each topic.
It also lists the economy's distance to frontier (DTF)** measure.
The rest of the tables summarize the key indicators for each
topic and benchmark against regional and high-income
economy (OECD) averages.
Economy Overview
• Region Eastern Europe & Central
Asia
• Income Category Upper middle income
• Population 21,390,000
• GNI Per Capita (US$) 7,910
• Doing Business 2013 Rank Doing Business 2012 Rank Change in
Rank
72 72 0
General overview of Romania business data

4. • Topic Rankings DB 2013 Rank DB 2012 Rank Change in Rank
• Starting a Business 68 61 up -7
• Dealing with Construction Permits129 125 up -4
• Getting Electricity 168 167 up -1
• Registering Property 72 72 No change
• Getting Credit 12 9 up -3
• Protecting Investors 49 46 up -3
• Paying Taxes 136 157 up 21
• Trading Across Borders 72 69 up -3
• Enforcing Contracts 60 60 No change
• Resolving Insolvency 102 101 up -1
General overview of Romania business data

5. How about brands ?
…and many, many others…

6. B2C Romanian consumer business data
• 6 from 10 consumers are buying from discount stores
that increased with over 11% market share in 2013
versus 2012.
RETAIL TRENDS
• IT current market is 105 mil Euro. Telecom also
increase with over 18% in 2013 versus 2012.
IT&TELECOM TRENDS
• Will increase in 2013 with over 10% according to
specialists.
PHARMA MARKET TRENDS
Source: GFK Romania.

7. B2B Romanian consumer business data
• Over 26.000 multinational companies are
operating from Romania headquarters.
LARGE CORPORATION
• 36% from medium companies are acting in industry
and commerce field.
MEDIUM COMPANIES
• In Romania there are 24 SME’s at 1000 habitants.
SMALL& MEDIUM COMPANIES
Source: GFK Romania.

8. Is it interesting for you ?

9. 2. Supporting your brand.

10. New Elite is a branding agency bringing together consultants
with over ten years experience in branding and design,
architects and social media managers.
Our mission is to create profitable differentiation for our clients
through marketing, branding and design.
Our vision is that through differentiation, our customers will
have more clients turn, will increase their market share and
brand will become known on the domestic market, especially
for export.
What differentiates us is a pragmatic and evolutionary
approach to branding services, in addition to a branding agency
that is just creative. We develop a plan for further development
of the brand that you implement and monitor it in your
organization
We offer integrated marketing & branding culture.
Recent portfolio
NEW ELITE – Makes you different !
Company profile

11. Other clients in our portfolio

12. Our expertise in fully supporting your brand

13. Who we are-team of diversity =success
Ema Grigore
Managing Director
Over 10 years expertise in branding&
Marketing. Major flaw- too punctual.
Andrei Pojoni
Architect &designer
He likes jeans & let his work
speaks for him.
Eduard Popescu
Senior Brand advisor
Ex- hockey player, marketing
graduated, he is a fan of Donald Trump.
Roxana Anghel
Social media specialist
Experienced in advertising
&communication. She “sleeps” on Face book.
Titi
Security manager
Experience in personal protection.
Employee of the month.
Adrian Rafail
Web designer
He is the the most ZEN person we know.

14. Recent project on rebranding/visual identity/brand
strategy.
14

15. Recent project on naming/visual identity.
A tea house, a new brand is opening in Romania. What is different about them
is that they will through events for personal development, promoting family
values and genuine principles of life and human evolution.
They already did their tea house retail concept….vintage .. Old French Style (!).
15

16. AGORA- a tea house with personal development.
They asked us to find a name. In that case our proposal for naming were :
LA VERITHE
LES PHILOSOPHES
AGORA
L-ATELIER
FACON DU PARLER
PAROLE
16

17. Recent project visual identity&website architecture.
17
E-commerce fashion brand for
men is promoting and selling a
complete professional office
image for business
men, interested about their
own attire. We have to adapt
new
visual identity and to build a
new website template.

18. • NEW ELITE if a flexible company with a fully
customer care approach. This is one of the
reasons why we are still working with clients
that choose to work with us for several years.
Flexible
approach
• Our expertise in branding and design helped
us to build a customized methodology in
naming, brand strategy and brand
engagement.
Customized
methodology
• For entering a new market such as Romania,
an innovative way of doing things must be
developed, We did that with all brands that
were our clients.
Innovative
strategy
Why us ?

19. Thank you for your consideration !
Contact us at :
NEW ELITE –EMA GRIGORE
office@newelite.ro
www.newelite.ro
Tel : +40 727 73 06 73