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"Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)
- 1. Hyperwellbeing | Bloomlife | @pendersj (c) 2016 Bloomlife, Inc.
- 2. San Francisco, 2016 bloomlife.com
- 3. Bringing clinically accurate data into the hands of consumers for the first 1000 days of life Julien Penders Co-Founder & COO @pendersj Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com
- 4. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 5. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 6. 15 million (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 7. #1 killer (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 8. Technology has not kept pace with needs of healthcare providers and women (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 9. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 10. Clinical grade data with the convenience of an app for comprehensive prenatal health management (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 11. Building a clinical grade wearable targeted to pregnant moms
- 12. Wearable revolution (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 13. Consumers embrace it Source: RockHealth (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 14. And doctors are ready for it Source: 2014 HRI Clinical Workforce Survey and 2013 HRI Consumers Survey (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 15. Wearables provide limited data (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 16. Lack accuracy (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 17. Fail to engage people Source: RockHealth (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 18. Have questionable medical value Source: http://www.forbes.com/sites/michaelthomsen/2015/11/30/doctors-dont-know-what-to-do-with-data-from-fitness-trackers/ (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 19. Wearables 2.0? Make it different, intuitive, compatible, fashionable Drive adoption Attack the workplace, the internet of me, the car It’s the action, stupid 1. Provide more accurate data 2. Provide more about health than just fitness 3. Make data actionable 4. Integrate into healthcare system (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 20. CLINICAL GRADE DATA IN CONSUMER HANDS (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 21. wearables 1.0 Limited data medical wearables (2.0) Relevant & actionable info “More but smaller data” (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 22. More & better sensing Source: Scanadu, Scout™ (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 23. More & better sensing Source: http://www.samsung.com/us/globalinnovation/innovation_areas/ (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 24. From big to small data to actions Source: Tictrac Source: BaseHealth, MobihealthNews (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 25. wearables 1.0 Limited data Limited accuracy medical wearables (2.0) Relevant & actionable info “More but smaller data” Accurate data Benchmarks, standards (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 26. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 27. wearables 1.0 Limited data Limited accuracy Short-lived engagement medical wearables (2.0) Relevant & actionable info “More but smaller data” Accurate data Benchmarks, standards Addressing consumer needs Durable consumer value, increase LTV (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 28. Needs along the continuum of life (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 29. wearables 1.0 Limited data Limited accuracy Short-lived engagement Limited medical value medical wearables (2.0) Relevant & actionable info “More but smaller data” Accurate data Benchmarks, standards Addressing consumer needs Durable consumer value, increase LTV Delivering clinical value Integration with HC systems, FDA, evidence-based HC value creation (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 30. Embrace regulation (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 31. First 1000 days of life
- 32. Clinical grade sensor that tracks the health of mom and baby from conception to birth Activity Stress Calories Heart Rate Cardiorespiratory Fitness Fetal Movement or “Kick Counts” Contractions Fetal Heart Rate 1st Trimester 2nd Trimester 3rd Trimester (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 33. Putting need to know information about a mom’s baby and her body at her fingertips (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 34. this is just the beginning…
- 35. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 36. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 37. We will crowdsource the most comprehensive dataset on prenatal health (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 38. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 39. (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 40. Join the prenatal health revolution (c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj
- 41. Thank you Julien Penders Co-Founder & COO @pendersj Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com
- 42. Hyperwellbeing | Bloomlife | @pendersj (c) 2016 Bloomlife, Inc.
Editor's Notes
- Technology used in the hospital has not changed in forty years. Technology used at home is unreliable or simply unavailable. Moms crave more information. Doctors crave better information. Data to fully understand health and well being from fertility to pregnancy to postpartum simply does not exist for either party. We can do better
- Macro-trends are converging to a wearable revolution Smart phones with more and more sensors Smart watches are following up Data aggregation platforms Goal: a better self; but also support research (HealthKit, ResearchKit, CareKit)
- And there is one key to it: bring medical quality data in the hands of consumers.
- Measure pregnancy specific parameters from mom and baby that no other device can do today. Collect info on health of mom and health of baby and aggregate all of this allowing her to easily share with anyone she wants. Today limited data from a woman’s pregnancy is captured, moms have access to even less, and none of it is shared.