The document discusses designing computing experiences for the next billion users. It notes that the first billion personal computers took 27 years to achieve, while the next billion will take only 6 years due to differences in these users. The experience will be different for the next billion, as they will be surrounded by many personal computing devices. Designing for the next billion requires considering new paradigms around ecosystems, interactions and behaviors rather than traditional factors like drive trains, inputs and displays. The next billion users are global and their needs may differ from what companies typically provide.

1. CONNECTING
THE NEXT BILLION
CONNECTING
THE NEXT BILLION
Ashwin Rajan
UX Insights, Fjord nordics

2. COMPUTING FOR THE NEXT BILLION
CONNECTING THE NEXT BILLION
Ashwin Rajan
UX Insights, Fjord nordics

3. DESIGNING FOR THE NEXT BILLION
COMPUTING FOR THE NEXT BILLION
CONNECTING THE NEXT BILLION
Ashwin Rajan
UX Insights, Fjord nordics

4. Slide 4 © Fjord 2012 | Confidential
i. THE FIRST BILLION
ii. THE NEXT BILLION
iii. GETTING THERE … & BEYOND

5. Slide 5 © Fjord 2012 | Confidential
i. THE FIRST BILLION

6. Slide 6 © Fjord 2012 | Confidential
THE FIRST BILLION TOOK 27 YEARS
2008 – 1 BILLION PCs REACHED

7. Slide 7 © Fjord 2012 | Confidential
THE FIRST BILLION TOOK 27 YEARS
2008 – 1 BILLION PCs REACHED

8. Slide 8 © Fjord 2012 | Confidential
THE FIRST BILLION TOOK 27 YEARS
DRIVETRAIN, INPUT, DISPLAY

9. Slide 9 © Fjord 2012 | Confidential
THE FIRST BILLION TOOK 27 YEARS
DRIVETRAIN: S/W, PROCESSING, STORAGE

10. Slide 10 © Fjord 2012 | Confidential
THE FIRST BILLION TOOK 27 YEARS
INPUT: CONTOLLERS, SCANNERS

11. Slide 11 © Fjord 2012 | Confidential
THE FIRST BILLION TOOK 27 YEARS
DISPLAY …

12. Slide 12 © Fjord 2012 | Confidential
THE FIRST BILLION TOOK 27 YEARS
“EVERYTHING DEFERS TO THE
SCREEN”
- Jony Ive
de.fer (“dih-fur”) : to put off, postpone

13. Slide 13 © Fjord 2012 | Confidential
ii. THE NEXT BILLION

14. Slide 14 © Fjord 2012 | Confidential
THE NEXT BILLION WILL TAKE 6 YRS
2014 – 2 BILLION PCs (12% / yr)

15. Slide 15 © Fjord 2012 | Confidential
THE PC EXPERIENCE WILL BE DIFFERENT FOR THE
NEXT BILLION

16. Slide 16 © Fjord 2012 | Confidential
DIFFERENT

17. Slide 17 © Fjord 2012 | Confidential
DIFFERENT
SURROUNDED BY ‘PERSONAL COMPUTERS’

18. Slide 18 © Fjord 2012 | Confidential
iii. GETTING THERE … & BEYOND

19. Slide 19 © Fjord 2012 | Confidential
ITS ANOTHER THING ALTOGETHER
DIFFERENT

20. Slide 20 © Fjord 2012 | Confidential
ITS ANOTHER THING ALTOGETHER
DIFFERENT

21. Slide 21 © Fjord 2012 | Confidential
ITS ANOTHER THING ALTOGETHER
DRIVE TRAIN?
INPUT?
DISPLAY?

22. Slide 22 © Fjord 2012 | Confidential
NEW PARADIGMS
DRIVE TRAIN > ECOSYSTEM
INPUT > INTERACTION
DISPLAY > BEHAVIOR

23. Slide 23 © Fjord 2012 | Confidential
THE NEXT BILLION ARE GLOBAL
ECOSYSTEM
INTERACTION
BEHAVIOR

24. Slide 24 © Fjord 2012 | Confidential
THE NEXT BILLION ARE GLOBAL
“The customer rarely buys
what the company thinks it
sells her.”
- Peter Drucker

25. Slide 25 © Fjord 2012 | Confidential
THE NEXT BILLION ARE GLOBAL
“Technology is the answer.
But what is the question?”
Cedric Price

26. THANK YOU
Ashwin Rajan
UX Insights, Fjord Nordics