"Body Analytics for Triggering Healthier, Happier and more Productive Lives" - Joni Kettunen (CEO, Firstbeat) Delivered at the inaugural Hyper Wellbeing Summit, 14th November 2016, Mountain View, California. For more information including details of subsequent events, please visit http://hyperwellbeing.com The summit was created to foster a community around an emerging industry - Wellness as a Service (WaaS). Consumer technologies, in particular wearables and mobile, are powering a consumer revolution. A revolution to turn health and wellness into platform delivered services. A revolution enabling consumer data-driven disease risk reduction. A revolution extending health care past sick care towards consumer-led lifelong health, wellness and lifestyle optimization. WaaS newsletter sign-up http://eepurl.com/b71fdr @hyperwellbeing

2. Body Analytics for Triggering Healthier, Happier
and More Productive Lives
Joni Kettunen, Ph.D, CEO

3. Professional Sports
Hundreds of elite sports teams
Worldwide use Firstbeat Solutions.
Consumer Products
Firstbeat analytics power more than 60
consumer devices in the market
Wellness Services
Firstbeat lifestyle analysis is used by
400 European health care providers to
service more than 200,000 employees
in companies such as
FIRSTBEAT ANALYTICS IN THE MARKET

4. WHY WEARABLES?
• Measure the Individual (get data)
• to Influence Behaviors
• for better Health and/or Performance

5. Actionable for behavioral change?
• Measures must relate either directly to a health
condition, or to a factor influencing such condition
• Must have predictive value
• For consistent experience
• The feedback must be understandable and presented in
a meaningful context related to the task
• Otherwise there is no “fit for the job”
• Analytics is necessary to deliver both of the above

6. • Heart rate variability (HRV) refers to
beat-by-beat changes in heart rate
• HRV is mediated by autonomic nervous
system (ANS)
• Different body functions influence HRV.
We use HRV as a window to map
underlying physiology
• Firstbeat creates a digital model of key
physiological functions
DIGITIZED PHYSIOLOGY THROUGH HRV

7. 3,330,411,840 Heartbeats
Predicted life expectancy in the US 86.8 years
On average we experience 105,120 heart beats per day (~73bpm)
Life is a story of 3,3 billion heart beats

8. PHYSIOLOGY BEHIND PRODUCTS
Firstbeat’s products and innovations are built on over 20 years of
research.

9. FIRSTBEAT ENGINE FOR DIGITIZED PHYSIOLOGY
Pre-programmed
physiological laws
according to
empirical databasesBasic signal analysis
and filtering
Heart rate variability
analysis
Systemic models:
• Respiratory system
• Oxygen system
• Energy
expenditure
• EPOC
• Autonomic
nervous system
(ANS)
Adaptation and personalization by automated learning of personal physiological
properties
Body stress and
recovery state
detection
Exercise Training
Effect analysis
Fitness level
detection
Artifact detection
(signal enhancement)
Parameterization for
physiological analysis
24h stress & recovery
balance
Fitness evaluation
Adaptive coaching
advice
API
Sleep quality
Core
physiological
functions
modeling
Physiology
signal
preparation and
analysis
Higher level
physiological
model
Scale and fit for
personalized
feedback
Physical load
quantification
Optical (PPG) signal
enhancement
Accelerometer data
analysis
Inputs
User: Age, height, weight, gender
Measurement data: Heartbeat
interval data
Optional: Speed of running,
accelerometer
Outputs
Patented technology.

10. Interpreted and actionable feedback
Measurement
With Any Heartbeat Sensor
Analysis
Firstbeat Body Analytics Engine
Insights
For Variety of Products and Services
DIGITAL MODEL OF PHYSIOLOGY
HRV
Physiology
database
Physiological
modeling
Data-driven
personalized
advice

11. PROFESSIONAL SPORTS

12. 600 PRO TEAMS USE FIRSTBEAT TO INDIVIDUALIZE TRAINING

13. “… working out what’s best for each
player in terms of setting up their daily
schedule and implementing that
program.
… trying to find the routines and systems
that work for individual players, and
then enhancing and improving
upon these.”
- Lachlan Penfold, Head of Physical Performance
and Sports Medicine, Golden State Warriors

14. Are players training too easy or too hard?

16. Fitness (VO2max) is not only for athletes
Fitnesslevel(VO2max)
70
60
50
40
30
20
Poor Average Good Excellent Superior
World class marathon
runner: “SUPERIOR
FITNESS LEVEL”
Chelsea player:
“EXCELLENT FITNESS
LEVEL”
3h 30min marathon
runner:
“EXCELLENT FITNESS
LEVEL”
Person actively engaged
in exercise:
“GOOD FITNESS LEVEL”
Person not engaged in
exercise:
“POOR FITNESS LEVEL”
Performance, athletesWell-being, health, life quality
Fitness level
Recreational sports & fitness
Increase VO2max by 10%
 Reduce mortality risk
by 15%.
Increase VO2max by 2%
 Win a gold medal instead of 10th
place.
Increase VO2max by 10%
 10 more years of good
quality life.
Increase VO2max by 5%
 Run 10km 5minutes faster.

17. Fitness and quality of life
+20% fitness
equals
+20 years of
quality living
Walking stairs
Household work

18. Firstbeat can estimate VO2max accurately from
running or walking (no maximum or any
controlled protocol required)
Accuracy is 95% -> you can get your personal
fitness number from any exercise automatically,
analytics are being done at the background
Aerobic Fitness is measured as maximal oxygen
uptake (VO2max)
VO2max is the golden standard for aerobic fitness
• Amount of oxygen body is able to utilize in
maximal exercise
• Indicates the condition of body and especially
cardiovascular and circulatory systems
• VO2max has been traditionally measured in a
laboratory test

20. Recommend right
type of exercise,
based on your fitness
Get coaching or a
training plan,
according to your
fitness
Get updated
guidance, once your
fitness changes
How to use VO2max

21. Get to know how
fit you are (in the
first place)
Confirm if your fitness has been
developing
Make
predictions

22. FIRSTBEAT ANALYTICS IS EMBEDDED INTO 60 WEARABLES

23. Fitness Level
Fitness estimation (VO2max) from
running, walking and cycling
Training Effect
Personalized effect of exercise to
fitness and health
Energy Expenditure
Accurate calories from any exercise and
24/7 daily life
FIRSTBEAT ANALYTICS FOR SPORTS AND FITNESS
Next Workout
Recommendation
Coaching recommendations based on
user’s fitness
Real-time Guidance
Guidance during workouts to reach
fitness targets
Recovery Time Advisor
Time needed to recover after an
exercise, based on user’s fitness

24. ANALYTICS FOR PREVENTIVE
HEALTHCARE SERVICES

25. FIRSTBEAT
LIFESTYLE ASSESSMENT
Manage Stress
Recognize activities that cause
stress
Enhance Recovery
See how you recover during day
and night
Exercise Right
See the effect of your exercise

26. DAY-TO-DAY CHANGES IN STRESS

27. HEALTH COACHING
30 MIN
3-DAY PHYSIOLOGICAL
SNAPSHOT OF DAILY
LIFE
1 2 3 4
Would recommend
the service
96%
Highest reduction in
health care costs
60%
Were able to improve
stress, sleep or exercise
82%
+ + =
ANALYTICS ON STRESS,
RECOVERY AND
PHYSICAL ACTIVITY
HIGH CHANCE OF
BEHAVIORAL
CHANGE
Firstbeat Lifestyle Assessment delivered for 200,000 employee

28. EXERCISE BUILDS STRESS RESILIENCE
Good
stress
balance
Poor
stress
balance
Physically active people
who keep fit
Physically inactive
people
Analysis based on
Firstbeat user data
including approximately
100 000 assessments