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Final Boots NEW.
The document discusses the future of healthcare and recommends developing a Boots healthcare app. It proposes that the app includes a health extension with self-diagnosis, online doctor consultation, and symptom checking. An appointment extension is also recommended, which would allow users to book and manage appointments without waiting, quickly and easily with reminders. The overall goal is for Boots to become a leading pharmacy-led health and beauty group through innovative digital healthcare solutions.
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Final Boots NEW.
- 1. What is thefuture of healthcare?
- 2.
- 3. “Our mission isto become the world’s leading pharmacy-led health and beauty group”
- 4. PRODUCTS MARKETING SERVICESPARTNERS
- 5. Consumers Access + Efficiency 43% Awareness 51% Availability 45% (McKinsey, 2014)
- 6. Top 10 1.Digital Diagnostics 2. Health Informatics 3. Digital Therapy
- 7.
- 8. Boots’ Healthcare App Health + appointment extension
- 9. Boots’ Healthcare App The Health Extension Benefits: 1. Self-Diagnosis 2. Online Doctor 3. Symptom Checker
- 10. Boots’ Healthcare App The Health Extension Benefits: 1. Self-Diagnosis 2. Online Doctor 3. Symptom Checker
- 11. Boots’ Healthcare App The Health Extension Benefits: 1. Self-Diagnosis 2. Online Doctor 3. Symptom Checker
- 12. Boots’ Healthcare App The Health Extension Benefits: 1. Self-Diagnosis 2. Online Doctor 3. Symptom Checker
- 13. Boots’ Healthcare App The Appointment Extension Benefits: 1. No more waiting 2. Quick and easy 3. Reminders
- 14. Boots’ Healthcare App The Appointment Extension Benefits: 1. No more waiting 2. Quick and easy 3. Reminders
- 15. Boots’ Healthcare App The Appointment Extension Benefits: 1. No more waiting 2. Quick and easy 3. Reminders
- 16.
- 17. So what isthe future of Healthcare at Boots?
- 18.
Editor's Notes
- #5 Products - Long established brands e.g Botanics, No7, Soltan - Product innovation is key capability – develop new and exisiting brands - Distribution – 20 countries worldwide including America (expansion) Marketing - Boots Advantage Card - Apps: Boots app, Boots eye check app - Website - Market Insight - Omni-channel offering - e.g ‘Only at boots exclusive products Services and Partnerships - Pharmacy - Opticians - Healthcare - Beauty - Hearing Care
- #6 the core features patients expect from their health system are surprisingly mundane: efficiency, better access to information, integration with other channels, and the availability of a real person if the digital service doesn’t give them what they need. More healthcare services to be provided in the community