Products - Long established brands e.g Botanics, No7, Soltan - Product innovation is key capability – develop new and exisiting brands - Distribution – 20 countries worldwide including America (expansion)
Marketing - Boots Advantage Card - Apps: Boots app, Boots eye check app - Website - Market Insight - Omni-channel offering - e.g ‘Only at boots exclusive products
Services and Partnerships - Pharmacy - Opticians - Healthcare - Beauty - Hearing Care
the core features patients expect from their health system are surprisingly mundane: efficiency, better access to information, integration with other channels, and the availability of a real person if the digital service doesn’t give them what they need. More healthcare services to be provided in the community
