This document provides tips for creating a personal marketing plan for career success, including enhancing skills through training, communicating value to employers, and writing an effective resume. It emphasizes thinking differently about one's career after a job loss, focusing on accomplishments rather than just responsibilities. The resume should highlight quantifiable results and achievements in a reverse chronological format of up to two pages. Developing marketing materials, researching opportunities, and networking are important steps to find a new role that matches one's skills and interests.

1. Create a Personal Marketing Plan for Career Success Perri Capell

3. Advance your career

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5. Who is Perri Capell? Perri Capell is a recognized authority on career issues. As a journalist and editor, she provided job-search and career advice to millions of readers of The Wall Street Journal and wsj.com, answering their questions directly in her weekly column, Careers Q&A. Perri is a certified resume-writing professional (CPRW) and has worked as an outplacement firm counselor, helping executives and high-tech pros during career transitions. She is the author of job-search training manuals used by thousands of clients of outplacement firms who are experiencing job transitions and co-author of the book “Diary of a Job Search.” Perri graduated cum laude with a B.A. in Journalism from Penn State University. She has received numerous journalism awards and fellowships

6. After A Job Loss: Don’t Panic! Change your vision Change your goal Change how you measure success Examine your current assumptions Revise how you view a job seeker

7. Think Differently View the process of job hunting in a new way It’s not asking for approval It’s finding what you want – a journey of discovery Before: a victim who needs help After: a skilled professional with solutions to offer

8. Poll Question Have you recently lost your job? YES NO

9. Finding Your Value to Employers It isn’t what you did; it’s how what you did helped the enterprise and its mission Start by thinking about the end result, rather than day-to-day activity

10. Value: “I kept track of widgets” Knowing exactly how much material is on hand Coordinating with departments using widgets to determine needs and usage Ordering supplies at optimal times Quality control Computer programming 1. Company succeeds in getting work done (+ revenues) 2. Company has no down time (- losses) 3. Company meets production goals (+ revenues) 4. Company has no returned products (- losses)

11. Resume qualification EXPERIENCE Tallykeeper, XYZ Co. 2001-2005 Fortune 500 company in Omaha, NE Inventory control and supply-chain management of critical widget. No assembly line shutdowns in 4 years, while company achieved daily production goals with minimal errors. Helped team achieve awards for accuracy; received spot award for perfect attendance. Promoted to position of Assistant Inventory Manager.

12. Value: “I supervised a team” Broke projects into achievable parts and created time line Determined and secured needed resources Matched work modules to team members and set completion goals Motivated team to achieve excellence Found new solutions to project hurdles Finished project while meeting all deadlines set by management Communicated and coordinated with cross functional teams to ensure goals met (+ revenues) Analyzed potential problems to ensure no delays (- costs) Tracked expenses against budget to prevent cost overruns Team received group bonus for performance 3 years in a row Helped company gain and keep reputation as quality leader in industry

13. Resume qualification EXPERIENCE Project manager, IT Solutions Co. 2007-09 World leader in software design, Memphis PM of 18-person graphics team designing visuals and formats for more than 200 programs, updates, and Web sites for global customers annually. Designed new tracking system adopted company-wide to solve scheduling problems without sacrificing quality. Volunteered to coordinate implementation of new system. In 2008, more than 90% of release deadlines met, compared to 67% in 2007 before new system. Reduced turnover in group by 20% after meeting with individual team members and resolving problems regarding communication, recognition and compensation. Deadlines met consistently following subsequent gains in morale.

15. How you helped other employees succeed

17. Profit gains

18. Production and quality gains

19. Goal achievement

20. Trouble shooting problems

21. Customer satisfaction

23. Career Change Rules

24. Poll Question If you are currently looking for a job or might be looking in the future would you be looking: Same industry, but different function Same function, but different industry Different function + different industry

26. Product packaging (hair cut, dress appropriately)

27. Customer research (Internet, networking, informational meetings)

29. Writing a Resume Takes Time! Review all jobs for past 10-15 years What did you accomplish? (awards, recognition, promotion, performance review remarks, etc.) Write it all down!

30. Resume Tips Employers prefer experience to be in reverse chronological order Personal contact information at top Powerful summary statement + 4-6 top credentials (software, programming, work on significant product) Experience section (relevant jobs since college) Education, professional memberships, 1-2 memorable activities (Idaho kayak champion 2007 and 2008; swam English channel, etc.) No more than 2 pages; error-free

31. Next Steps Think of yourself as a package with value Create documents to market this package Find job openings that match your skills, passions and abilities (Thrive Live! July 22nd ) Convince employers that you will meet needs and solve problems (Thrive Live! August 5th )