Beverly Jensen has over 20 years of experience in international development communication across various sectors such as education, health, agriculture, and human resources. She has worked for organizations like USAID, the World Bank, and UNESCO on projects in many countries. Her skills include creating communication strategies and evaluations, conducting research, and judging best practices in strategic communication. She has a Ph.D. in Communication and speaks English, Spanish, and Farsi.
Mass communication involves disseminating information to large audiences through mass media such as newspapers, magazines, television, radio, and the internet. Economic development aims to improve standards of living through actions that develop infrastructure, regional competitiveness, and social inclusion. The document discusses how different forms of mass media like movies, newspapers, television, radio, and advertisements can impact economic development and status by influencing individual or corporate profits, government transparency, consumer behavior, and industry revenues. Movies in particular are used as examples to show how blockbuster films can lead to billions in profits while promoting the economic standing of their contributors.
This document is a resume for Dina Ramon that highlights her experience in strategic communications, public relations, and marketing spanning over 25 years. She has worked in leadership roles at her own firm, DRPR Communications, as well as several public relations and communications firms. Her areas of expertise include public relations, marketing, digital marketing, media relations, and strategic planning. She has developed campaigns for corporations, government agencies, non-profits, and entrepreneurs across various industries.
This is the website analysis report I made with three peers for a second year UoN assignment. It reports on organisation Know One Teach One (KOTO) which aims to help the homeless.
The study was undertaken with a purpose to study the attitude of students towards T.V advertisements on economic and social aspects. The sample comprised of 100 students selected by random sampling technique from Panjab University, Chandigarh. The findings revealed that advertisement helps to raise our standard of living whereas in social aspect an advertisement produces potentially negative side effects. Apart from that, the research serves as a good baseline for future research.
The New Challengers: C3S – a new European collecting society
With the vision of becoming a modern European collecting society operating in every single European country and beyond, the Cultural Commons Collecting Society was created in 2010. Offering all rights reserved, Creative Commons, as well as licensing for semi-pro and home produced UGC, C3S acknowledges a variety of license types to enable individual strategies, for artists & businesses, as well as users as new creatives.
What effect on the market does the new competitive landscape have?
Wolfgang Senges, Executive Director, C3S - The Cultural Commons Collecting Society
Phila_Navy Yard Energy Innovation Campus OverviewRodney Jones Sr.
The document discusses the Navy Yard grid and plans for developing an energy innovation campus. It provides background on the existing grid infrastructure and customer base. Projections show grid demand increasing significantly as development continues. Goals for energy master planning include prioritizing upgrades, incubating sustainable businesses, and testing new technologies. Available resources that can support these goals include generation assets, studies conducted, and understanding of energy use patterns. The document discusses opportunities for integrating distributed energy systems through strategies like flattening load profiles and adding thermal and electric storage. Representative next steps proposed are risk assessment, peak shaving generation, large-scale storage, and a smart grid demonstration project.
This document provides an overview and syllabus for a public health management class. It introduces the instructor and focus on governmental and nonprofit settings. It outlines expectations, readings including textbooks on public health management and managing nonprofits, and assignments including weekly discussions, group projects, and a final memo. Management topics that will be discussed are introduced such as the importance of management skills, the functions of management, and management theories. The first week's tasks are assigned and include reading the first chapters of both textbooks and participating in discussion board introductions and questions.
Mass communication involves disseminating information to large audiences through mass media such as newspapers, magazines, television, radio, and the internet. Economic development aims to improve standards of living through actions that develop infrastructure, regional competitiveness, and social inclusion. The document discusses how different forms of mass media like movies, newspapers, television, radio, and advertisements can impact economic development and status by influencing individual or corporate profits, government transparency, consumer behavior, and industry revenues. Movies in particular are used as examples to show how blockbuster films can lead to billions in profits while promoting the economic standing of their contributors.
This document is a resume for Dina Ramon that highlights her experience in strategic communications, public relations, and marketing spanning over 25 years. She has worked in leadership roles at her own firm, DRPR Communications, as well as several public relations and communications firms. Her areas of expertise include public relations, marketing, digital marketing, media relations, and strategic planning. She has developed campaigns for corporations, government agencies, non-profits, and entrepreneurs across various industries.
This is the website analysis report I made with three peers for a second year UoN assignment. It reports on organisation Know One Teach One (KOTO) which aims to help the homeless.
The study was undertaken with a purpose to study the attitude of students towards T.V advertisements on economic and social aspects. The sample comprised of 100 students selected by random sampling technique from Panjab University, Chandigarh. The findings revealed that advertisement helps to raise our standard of living whereas in social aspect an advertisement produces potentially negative side effects. Apart from that, the research serves as a good baseline for future research.
The New Challengers: C3S – a new European collecting society
With the vision of becoming a modern European collecting society operating in every single European country and beyond, the Cultural Commons Collecting Society was created in 2010. Offering all rights reserved, Creative Commons, as well as licensing for semi-pro and home produced UGC, C3S acknowledges a variety of license types to enable individual strategies, for artists & businesses, as well as users as new creatives.
What effect on the market does the new competitive landscape have?
Wolfgang Senges, Executive Director, C3S - The Cultural Commons Collecting Society
Phila_Navy Yard Energy Innovation Campus OverviewRodney Jones Sr.
The document discusses the Navy Yard grid and plans for developing an energy innovation campus. It provides background on the existing grid infrastructure and customer base. Projections show grid demand increasing significantly as development continues. Goals for energy master planning include prioritizing upgrades, incubating sustainable businesses, and testing new technologies. Available resources that can support these goals include generation assets, studies conducted, and understanding of energy use patterns. The document discusses opportunities for integrating distributed energy systems through strategies like flattening load profiles and adding thermal and electric storage. Representative next steps proposed are risk assessment, peak shaving generation, large-scale storage, and a smart grid demonstration project.
This document provides an overview and syllabus for a public health management class. It introduces the instructor and focus on governmental and nonprofit settings. It outlines expectations, readings including textbooks on public health management and managing nonprofits, and assignments including weekly discussions, group projects, and a final memo. Management topics that will be discussed are introduced such as the importance of management skills, the functions of management, and management theories. The first week's tasks are assigned and include reading the first chapters of both textbooks and participating in discussion board introductions and questions.
The European perspective – an EU update
The EU Collective Rights Management Directive is now being implemented, and the EU #digitalsinglemarket project – pre-Brexit - includes a review of the satellite and cable directive as well as a copyright and safe harbours review. Since the beginning of 2015, more than four consultations have been conducted, three communications delivered, one resolution by the European Parliament adopted, and one new regulation has been drafted.
Where is this all going? What are the new rules, the latest discussions and the implications?
Sophie Goossens, August Debouzy and acting for the European Commission cross-sector consultation on the future EU Funding programs in music
This document provides an overview of topics related to exercise biomechanics including:
1) Assignments from exercise biomechanics textbooks and journal articles summaries focusing on spinal exercises, lower extremity conditioning, and baseball batting and running mechanics.
2) Areas of interest in biomechanical correlates of exercise including exercise program and equipment design, exercise analysis, and comparing different exercise modes.
3) Criteria for evaluating aerobic exercises and biomechanical considerations for selecting and conducting aerobic exercises focusing on injury potential, body mechanics, and safety.
Content blocking technology
The European Commission’s Digital Single Market Strategy aims to ease content blocking restrictions on paid content across Europe. However, when it comes to copyright infringement, the Strategy currently only encompasses “large-scale infringement.” In order to achieving a level-playing field, Internet blocking order has become the ‘weapon of choice’ for combatting music piracy in the digital world. But what are a content owner’s rights?
[Process Day 2011] Architecting bpm through_a_center_of_excellenceEloGroup
Paul Tazbaz discusses Wells Fargo's efforts to establish a Center of Excellence (COE) for Business Process Management (BPM). He outlines how the COE was formed following an analysis that found siloed BPM efforts across multiple lines of business. The COE aims to drive cost reductions, share best practices, and establish BPM standards. It now has over 300 members across 45 lines of business. The COE shares case studies of successful BPM projects and provides guidance to other projects. It also develops a target state roadmap for BPM at Wells Fargo.
Volansys is Next Generation Digital Transformation, Product Realization, and Data Sense company, which acts as a ‘One stop solution enabler’ to realize your ideas into life. We deliver consistent customer experience, business efficiency, and actionable insights by leveraging integrated set of leading technologies like Big Data Analytics, Mobility, Cloud Computing, Unified Communication, Sensorization, Hyperscaling, Business Intelligence, Perceptual Computing etc.
Defining comprehension strategies and instructional strategiesValerie Robinson
This document discusses comprehension strategies and instructional strategies that are effective for grades 4-6 literacy learners. It defines comprehension as the process of constructing meaning through interactions between text and reader. Seven comprehension strategies are discussed: monitoring comprehension, asking questions, metacognition, graphic and semantic organizers, recognizing story structure, summarizing, and answering questions. Several instructional strategies are also outlined, including think-pair-share, picture walks, and scaffolding. The document concludes by explaining the differences between comprehension strategies, which are for students, and instructional strategies, which are for teachers.
[Process Day] Ronald G. Ross – What You Need to Know about Decisioning with B...EloGroup
This document discusses business rules and Ronald G. Ross, who is recognized as the "father of business rules". It provides biographical information on Ronald G. Ross and his experience developing methodologies and notations for expressing business rules, such as RuleSpeak. The document also provides examples of how organizations have benefitted from implementing business rule management, such as being able to change rules more frequently and reducing fraud detection time. It emphasizes that business rules are critical for making business decisions and should be managed separately from software development.
1. The document discusses projectile motion and factors that determine how far a projectile can travel, including components of motion, variations in vertical and horizontal motion, and impulse.
2. It also covers angular motion, key terms like angular velocity and momentum, and the principle of conservation of angular momentum. Performers aim to minimize external forces and changes in moment of inertia to maintain angular momentum.
3. An example is given of a dancer who initiates a spin jump with wide arms for maximum moment of inertia, then tucks to minimize it and maximize angular velocity to complete the spin.
Defining Comprehension Strategies and Instructional Strategiesakbanks426
The document discusses comprehension strategies and instructional strategies to support intermediate literacy learners. It defines comprehension strategies as sets of steps good readers use to understand text, such as monitoring comprehension, metacognition, using graphic organizers, answering questions, and summarizing. Instructional strategies are teaching methods that engage students, such as think-aloud and think-pair-share strategies. The document also summarizes a ReadWriteThink lesson that uses metacognition and character trading cards to teach the book Bridge to Terabithia.
Жаклин Слатс - Архивно-информационные услуги Национального Архива ГолландииNatasha Khramtsovsky
Доклад Жаклин Слатс ( Jacqueline Slats ) ИТ-директора Национального Архива Голландии, директора фонда «Открытые планеты» (Open Planets Foundation) об архивно-информационных услугах Национального Архива Голландии на Инфодокум Архив - 2012: Профессиональном форуме «Эффективные архив в управлении», 6-7 декабря 2012 г., г. Москва (перевод на русский язык к.и.н. Н.А.Храмцовской и к.т.н. А.В.Храмцовского)
Presentation of Jacqueline Slats (Chief Information Officer, National Archives of Netherlands; Director of Open Planets Foundation) "Information- and Archive Services in the Netherlands" at the conference Infodocum Archives 2012, Moscow, December 6-7, 2012 (translated into Russian by Dr Natasha Khramtsovsky and Dr Andrew Khramtsovsky).
Three digital trends for the new decade by steve rubelEdelman Japan
Three key digital trends are emerging for the new decade:
1. Marketing strategies will need to be real-time to engage customers on social media and respond rapidly to trends.
2. Marketing efforts will need to have high digital visibility on search engines and social platforms to be found by customers.
3. Data and insights from analytics will be crucial for building targeted, personalized marketing campaigns and products that meet customer needs.
This document summarizes the experience and qualifications of Ana M. Polanco. She has over 15 years of experience in strategic campaign development, policy analysis, and community engagement work. Her experience includes positions at organizations such as Amnesty International USA, UNITE HERE International Union, and the Labor Council for Latin American Advancement. She currently works as an independent consultant through her firm Polanco Consulting, where she provides strategic guidance to organizations on outreach, engagement, and partnership development.
I am a successful, public affairs and communications director who uses creative and highly effective internal and external communications, which aligns with the organization’s brand messaging. Through the use of social media, media relations and targeted marketing/advertising efforts, there is a demonstrated increase in awareness and revenues. As an organization’s brand leader, I position leadership, staff, programs and services as experts in their professional fields, as well as raise the overall positive awareness for the organization.
Akhila Sivadas has over 35 years of experience in advocacy, research, teaching, and founding the Centre for Advocacy and Research (CFAR). CFAR works on issues like gender, development, media advocacy, and rights for marginalized groups. She has led projects with organizations like UNICEF, UNODC, and UNAIDS on topics such as HIV/AIDS, urban poverty, and gender violence. Sivadas' work involves conducting research, developing advocacy strategies, sensitizing media, and building partnerships between communities and journalists.
UNICEF works to enhance children's lives through strategic partnerships and fundraising. It focuses on improving children's well-being and protecting their rights as outlined in the UN Convention on the Rights of the Child. UNICEF develops partnerships with corporations, organizations, and donors to advance its mission, raise funds, promote its brand, and catalyze support for children's survival, development, protection, and participation. Partnerships provide mutual benefits, with UNICEF supporting partners' goals and partners helping UNICEF implement programs and raise awareness of children's issues.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
Public relations involves planned and sustained efforts by an organization to create and maintain understanding and goodwill with the public. It involves evaluating public attitudes, coordinating communication programs, and fostering positive relationships. The objective is to convey the organization's policies and programs to the public, collect feedback, overcome prejudices, and build a favorable image. Functions include publicity, press relations, lobbying, and public affairs. Various internal and external media are used for communication, along with methods like press conferences, community events, signs, letters, and speeches. Photography, advertising, and direct mail are also utilized to communicate with the public in a public relations context.
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
Seasoned industry professional with 20+ years of insightful experience and strategic focus of Public Affairs, Government Affairs, Policy Advocacy, Partnerships, Stakeholder Management, Corporate Social Responsibility, NGO Management, Sustainability, Reputation & Crisis Management, Media Relations, Internal & External Communications, Marketing & Sales, Digital Marketing, Content Development, Market Study & Research, New Business & Market development.
Strategic Communictions_Suchismita_Corporate & Public AffairsSuchismita Roy
Seasoned industry professional with 20+ years of insightful experience and strategic focus of Public Affairs, Government Affairs, Policy Advocacy, Partnerships, Stakeholder Management, Corporate Social Responsibility, NGO Management, Sustainability, Reputation & Crisis Management, Media Relations, Internal & External Communications, Marketing & Sales, Digital Marketing, Content Development, Market Study & Research, New Business & Market development.Insights: Agriculture, Crop Biotechnology, Agro-chemicals, Auto Manufacturing, Telecom, Information Technology & Software, Direct Selling. Extensive knowledge of latest market trends representing Industry associations, Thought Leadership, Perception Management tools, Digital/Social Management trends, combining communication practice of Online and offline mediums. Ability to work along Global platforms with diverse industries, best practices and multicultural & multi-cultural employees. Possessing spokesperson speaking ability.
-Knowledge: Awareness Crop Protection Industry, Agriculture Advocacy, Crop Biotechnology, Food Security Index, Farming Communities, Pollinator programs, for Golden Rice Program, Kaizen, 5S, TQM (Total Quality Management), TBM (Tata Business Management) for Auto Industry, DPS (DuPont Production System), Environment, Health, Safety, Ethical Business behavior, Child Labour Prevention programs in cotton fields, Profiling Food Security Index with Government functionaries & Regulatory authorities. Leveraging Market research & study papers for establishing new industries and identifying events, seminars, workshops for key Industries. Creating and identifying speaking opportunities on scientific communications and industry trends.
-Established as a communications expert & speaker on acceptance of Crop Protection & Crop Biotechnology in Asia. -
-Design & Developed the Digital & Social Media Strategy for Perception Management & Image Building through sustained advocacy tools and Outreach Focus for Crop Protection Industry with a success rate of 50% within one year.
Created a recognition platform for ABLE-AG / Crop Life Asia as the Nation’s leading independent industry body for Agri-Biotech (Genetically Modified crop acceptance in India, Asia). Developing Partnerships, Position papers, Media Articles, Crop Biotechnology Collateral, Digital Communications on Genetically Modifies crops, Golden Rice Acceptance, Organizing & Speaker Management on Crop Biotech, Regulatory Science, Involvement of Key Scientists in Scientific Discussions.
-Created a Concept of Young achiever awards across locations- creating a brand value for the Organisation in the telecom segment.
-Drove the corporate communication initiatives for the company by setting up the Internal & External Communication Process for the Greenfield Auto Manufacturing unit; Plant Communications- Reinforcing the Vision, Mission, Core Values, and Tata Code of Conduct, Tata Business Excellence Model, Govt & Community Relatio
The European perspective – an EU update
The EU Collective Rights Management Directive is now being implemented, and the EU #digitalsinglemarket project – pre-Brexit - includes a review of the satellite and cable directive as well as a copyright and safe harbours review. Since the beginning of 2015, more than four consultations have been conducted, three communications delivered, one resolution by the European Parliament adopted, and one new regulation has been drafted.
Where is this all going? What are the new rules, the latest discussions and the implications?
Sophie Goossens, August Debouzy and acting for the European Commission cross-sector consultation on the future EU Funding programs in music
This document provides an overview of topics related to exercise biomechanics including:
1) Assignments from exercise biomechanics textbooks and journal articles summaries focusing on spinal exercises, lower extremity conditioning, and baseball batting and running mechanics.
2) Areas of interest in biomechanical correlates of exercise including exercise program and equipment design, exercise analysis, and comparing different exercise modes.
3) Criteria for evaluating aerobic exercises and biomechanical considerations for selecting and conducting aerobic exercises focusing on injury potential, body mechanics, and safety.
Content blocking technology
The European Commission’s Digital Single Market Strategy aims to ease content blocking restrictions on paid content across Europe. However, when it comes to copyright infringement, the Strategy currently only encompasses “large-scale infringement.” In order to achieving a level-playing field, Internet blocking order has become the ‘weapon of choice’ for combatting music piracy in the digital world. But what are a content owner’s rights?
[Process Day 2011] Architecting bpm through_a_center_of_excellenceEloGroup
Paul Tazbaz discusses Wells Fargo's efforts to establish a Center of Excellence (COE) for Business Process Management (BPM). He outlines how the COE was formed following an analysis that found siloed BPM efforts across multiple lines of business. The COE aims to drive cost reductions, share best practices, and establish BPM standards. It now has over 300 members across 45 lines of business. The COE shares case studies of successful BPM projects and provides guidance to other projects. It also develops a target state roadmap for BPM at Wells Fargo.
Volansys is Next Generation Digital Transformation, Product Realization, and Data Sense company, which acts as a ‘One stop solution enabler’ to realize your ideas into life. We deliver consistent customer experience, business efficiency, and actionable insights by leveraging integrated set of leading technologies like Big Data Analytics, Mobility, Cloud Computing, Unified Communication, Sensorization, Hyperscaling, Business Intelligence, Perceptual Computing etc.
Defining comprehension strategies and instructional strategiesValerie Robinson
This document discusses comprehension strategies and instructional strategies that are effective for grades 4-6 literacy learners. It defines comprehension as the process of constructing meaning through interactions between text and reader. Seven comprehension strategies are discussed: monitoring comprehension, asking questions, metacognition, graphic and semantic organizers, recognizing story structure, summarizing, and answering questions. Several instructional strategies are also outlined, including think-pair-share, picture walks, and scaffolding. The document concludes by explaining the differences between comprehension strategies, which are for students, and instructional strategies, which are for teachers.
[Process Day] Ronald G. Ross – What You Need to Know about Decisioning with B...EloGroup
This document discusses business rules and Ronald G. Ross, who is recognized as the "father of business rules". It provides biographical information on Ronald G. Ross and his experience developing methodologies and notations for expressing business rules, such as RuleSpeak. The document also provides examples of how organizations have benefitted from implementing business rule management, such as being able to change rules more frequently and reducing fraud detection time. It emphasizes that business rules are critical for making business decisions and should be managed separately from software development.
1. The document discusses projectile motion and factors that determine how far a projectile can travel, including components of motion, variations in vertical and horizontal motion, and impulse.
2. It also covers angular motion, key terms like angular velocity and momentum, and the principle of conservation of angular momentum. Performers aim to minimize external forces and changes in moment of inertia to maintain angular momentum.
3. An example is given of a dancer who initiates a spin jump with wide arms for maximum moment of inertia, then tucks to minimize it and maximize angular velocity to complete the spin.
Defining Comprehension Strategies and Instructional Strategiesakbanks426
The document discusses comprehension strategies and instructional strategies to support intermediate literacy learners. It defines comprehension strategies as sets of steps good readers use to understand text, such as monitoring comprehension, metacognition, using graphic organizers, answering questions, and summarizing. Instructional strategies are teaching methods that engage students, such as think-aloud and think-pair-share strategies. The document also summarizes a ReadWriteThink lesson that uses metacognition and character trading cards to teach the book Bridge to Terabithia.
Жаклин Слатс - Архивно-информационные услуги Национального Архива ГолландииNatasha Khramtsovsky
Доклад Жаклин Слатс ( Jacqueline Slats ) ИТ-директора Национального Архива Голландии, директора фонда «Открытые планеты» (Open Planets Foundation) об архивно-информационных услугах Национального Архива Голландии на Инфодокум Архив - 2012: Профессиональном форуме «Эффективные архив в управлении», 6-7 декабря 2012 г., г. Москва (перевод на русский язык к.и.н. Н.А.Храмцовской и к.т.н. А.В.Храмцовского)
Presentation of Jacqueline Slats (Chief Information Officer, National Archives of Netherlands; Director of Open Planets Foundation) "Information- and Archive Services in the Netherlands" at the conference Infodocum Archives 2012, Moscow, December 6-7, 2012 (translated into Russian by Dr Natasha Khramtsovsky and Dr Andrew Khramtsovsky).
Three digital trends for the new decade by steve rubelEdelman Japan
Three key digital trends are emerging for the new decade:
1. Marketing strategies will need to be real-time to engage customers on social media and respond rapidly to trends.
2. Marketing efforts will need to have high digital visibility on search engines and social platforms to be found by customers.
3. Data and insights from analytics will be crucial for building targeted, personalized marketing campaigns and products that meet customer needs.
This document summarizes the experience and qualifications of Ana M. Polanco. She has over 15 years of experience in strategic campaign development, policy analysis, and community engagement work. Her experience includes positions at organizations such as Amnesty International USA, UNITE HERE International Union, and the Labor Council for Latin American Advancement. She currently works as an independent consultant through her firm Polanco Consulting, where she provides strategic guidance to organizations on outreach, engagement, and partnership development.
I am a successful, public affairs and communications director who uses creative and highly effective internal and external communications, which aligns with the organization’s brand messaging. Through the use of social media, media relations and targeted marketing/advertising efforts, there is a demonstrated increase in awareness and revenues. As an organization’s brand leader, I position leadership, staff, programs and services as experts in their professional fields, as well as raise the overall positive awareness for the organization.
Akhila Sivadas has over 35 years of experience in advocacy, research, teaching, and founding the Centre for Advocacy and Research (CFAR). CFAR works on issues like gender, development, media advocacy, and rights for marginalized groups. She has led projects with organizations like UNICEF, UNODC, and UNAIDS on topics such as HIV/AIDS, urban poverty, and gender violence. Sivadas' work involves conducting research, developing advocacy strategies, sensitizing media, and building partnerships between communities and journalists.
UNICEF works to enhance children's lives through strategic partnerships and fundraising. It focuses on improving children's well-being and protecting their rights as outlined in the UN Convention on the Rights of the Child. UNICEF develops partnerships with corporations, organizations, and donors to advance its mission, raise funds, promote its brand, and catalyze support for children's survival, development, protection, and participation. Partnerships provide mutual benefits, with UNICEF supporting partners' goals and partners helping UNICEF implement programs and raise awareness of children's issues.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
Public relations involves planned and sustained efforts by an organization to create and maintain understanding and goodwill with the public. It involves evaluating public attitudes, coordinating communication programs, and fostering positive relationships. The objective is to convey the organization's policies and programs to the public, collect feedback, overcome prejudices, and build a favorable image. Functions include publicity, press relations, lobbying, and public affairs. Various internal and external media are used for communication, along with methods like press conferences, community events, signs, letters, and speeches. Photography, advertising, and direct mail are also utilized to communicate with the public in a public relations context.
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
Seasoned industry professional with 20+ years of insightful experience and strategic focus of Public Affairs, Government Affairs, Policy Advocacy, Partnerships, Stakeholder Management, Corporate Social Responsibility, NGO Management, Sustainability, Reputation & Crisis Management, Media Relations, Internal & External Communications, Marketing & Sales, Digital Marketing, Content Development, Market Study & Research, New Business & Market development.
Strategic Communictions_Suchismita_Corporate & Public AffairsSuchismita Roy
Seasoned industry professional with 20+ years of insightful experience and strategic focus of Public Affairs, Government Affairs, Policy Advocacy, Partnerships, Stakeholder Management, Corporate Social Responsibility, NGO Management, Sustainability, Reputation & Crisis Management, Media Relations, Internal & External Communications, Marketing & Sales, Digital Marketing, Content Development, Market Study & Research, New Business & Market development.Insights: Agriculture, Crop Biotechnology, Agro-chemicals, Auto Manufacturing, Telecom, Information Technology & Software, Direct Selling. Extensive knowledge of latest market trends representing Industry associations, Thought Leadership, Perception Management tools, Digital/Social Management trends, combining communication practice of Online and offline mediums. Ability to work along Global platforms with diverse industries, best practices and multicultural & multi-cultural employees. Possessing spokesperson speaking ability.
-Knowledge: Awareness Crop Protection Industry, Agriculture Advocacy, Crop Biotechnology, Food Security Index, Farming Communities, Pollinator programs, for Golden Rice Program, Kaizen, 5S, TQM (Total Quality Management), TBM (Tata Business Management) for Auto Industry, DPS (DuPont Production System), Environment, Health, Safety, Ethical Business behavior, Child Labour Prevention programs in cotton fields, Profiling Food Security Index with Government functionaries & Regulatory authorities. Leveraging Market research & study papers for establishing new industries and identifying events, seminars, workshops for key Industries. Creating and identifying speaking opportunities on scientific communications and industry trends.
-Established as a communications expert & speaker on acceptance of Crop Protection & Crop Biotechnology in Asia. -
-Design & Developed the Digital & Social Media Strategy for Perception Management & Image Building through sustained advocacy tools and Outreach Focus for Crop Protection Industry with a success rate of 50% within one year.
Created a recognition platform for ABLE-AG / Crop Life Asia as the Nation’s leading independent industry body for Agri-Biotech (Genetically Modified crop acceptance in India, Asia). Developing Partnerships, Position papers, Media Articles, Crop Biotechnology Collateral, Digital Communications on Genetically Modifies crops, Golden Rice Acceptance, Organizing & Speaker Management on Crop Biotech, Regulatory Science, Involvement of Key Scientists in Scientific Discussions.
-Created a Concept of Young achiever awards across locations- creating a brand value for the Organisation in the telecom segment.
-Drove the corporate communication initiatives for the company by setting up the Internal & External Communication Process for the Greenfield Auto Manufacturing unit; Plant Communications- Reinforcing the Vision, Mission, Core Values, and Tata Code of Conduct, Tata Business Excellence Model, Govt & Community Relatio
Training Manual for Youth Social Media Advocates YouthHubAfrica
YouthHubAfrica (YHA) to expand its reach to young Nigerians who are existing social media influencers and empower them with requisite skills and resources that will help them share information with other young persons within their communities and their social networks both online and offline.
The Youth Social Media Advocates (YSMA) program will build a community of young advocates who will use social media as an effective tool and strategy to raise awareness, share impact stories, and connect with relevant stakeholders to drive social change solely within the UNFPA Nigeria areas of works.
Intuisi Inc. is a non-profit organization formed in 2009 that aims to improve the quality of life for Indonesians through community participation and research. It has divisions for promotion/marketing, web development, event management, and research. The research division conducts public policy research on issues like public health, consumer markets, and social dynamics. Intuisi manages events like conferences, workshops, and performances. It also provides marketing services like market research, advertising, and product promotion. The document outlines Intuisi's mission and lists some past projects, including research, events, and website development for organizations working in public health and HIV/AIDS in Indonesia.
suchismita-roy-Strategic_Communication_Profile_Dec2016Suchismita Roy
This document summarizes the professional experience and qualifications of Suchismita Roy. She has over 19 years of experience in strategic management, brand and marketing communications, corporate communications, and public affairs. She has worked with various multinational companies in industries such as agriculture, automotive, telecommunications, FMCG, and information technology. Currently, she works as the Director of Communications and Stakeholder Outreach at Crop Life India, a plant science industry association.
suchismita-roy-Strategic_Communication_Profile_Dec2016Suchismita Roy
This document provides a summary of Suchismita Roy's professional experience and qualifications. She has over 19 years of experience in strategic management, brand and marketing communications, corporate communications, public affairs, and CSR. She has worked with various multinational companies in industries such as agriculture, automotive, telecommunications, IT, and FMCG. Her areas of expertise include stakeholder outreach, media relations, reputation management, digital and social media, and developing CSR programs. Currently she works as the Director of Communications and Stakeholder Outreach at Crop Life India, a plant science industry association.
MIL for Teachers Module 05: AdvertisingPEDAGOGY.IR
MIL for Teachers Module 05: Advertising
2023 UNITED NATIONS ALLIANCE OF CIVILIZATIONS (UNAOC)
and
UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (UNESCO)
Source URL:
http://unesco.mil-for-teachers.unaoc.org/modules/module-5/
The document provides a history of the development of public relations. It discusses how PR has evolved from early uses of persuasive communication by leaders to shape public opinion, to the modern practice of two-way communication, research, and strategic planning. Key developments included the professionalization of PR in the 1920s in the US, the growth of PR's role in politics and nation-building in the 20th century, and the rise of PR agencies and in-house corporate PR departments. The document also summarizes models of PR, such as press agentry, public information, two-way asymmetric, and two-way symmetric.
Suchismita Roy-Marketing, CSR, Communications & Public AffairsSuchismita Roy
Seasoned industry professional with 19+ years of insightful experience and strategic focus of Corporate Communications, Internal & External Communications, Brand & Marketing Communications, Media Relations, Public Affairs, Reputation & Crisis Management, Corporate Brand Management, Digital & Social Media, Content Development, Stakeholder Management, Government Affairs, Policy Advocacy, Corporate Social Responsibility, Market Study & Research, New Business & Market development.
Industry Insights: Agrochemicals, Agriculture, Crop protection, Agro-Chemicals Crop Biotechnology, Auto Manufacturing, Telecom, Information Technology & Software, Direct Selling & FMCG.
The document discusses India's Pulse Polio immunization campaign established in 1995-96 to eradicate polio. Key steps taken by the government included establishing rapid response teams, recruiting health workers, setting up border booths, and making celebrities brand ambassadors. Media played a role by promoting vaccination and combating rumors. The campaign was highly successful, with India being certified polio-free by the WHO and Regional Certification Commission in 2012 and 2014 respectively after the last reported case in 2011.
This document discusses different types of public relations, including corporate PR, voluntary PR, and government PR. It provides details on the aims, activities, and challenges of each. Corporate PR aims to support profitability while maintaining good stakeholder relationships. Voluntary PR aims to raise awareness and funds for nonprofit causes. Government PR aims to inform and engage citizens and project a positive national image. Key activities across the types include public affairs, marketing, lobbying, and handling crises or issues. Challenges include public apathy, legislative hostility, and limited budgets for voluntary organizations.
This document provides a summary of Suchismita Roy's professional experience and qualifications. She has over 20 years of experience in strategic communications roles across several industries, including agrochemicals, agriculture, automotive, telecom and information technology. Her areas of expertise include corporate communications, branding, marketing, public relations, corporate social responsibility and stakeholder management. The document then details her work history and responsibilities in senior communications roles at organizations like CropLife India, DuPont Pioneer India, Unitech Wireless and Tata Motors.
Public relations involves communicating the right messages to the right audiences at the right time through various tools and technologies. It helps organizations adapt to their various stakeholders. The key objectives of public relations include building brand awareness, managing reputation, and achieving marketing goals. PR theories provide frameworks for understanding how to build effective relationships between organizations and their publics. Situational theory examines how problems, constraints, and level of involvement influence whether audiences will seek information. Diffusion theory outlines the process of idea adoption from awareness to final acceptance. Social exchange theory uses a cost-benefit approach to predict behaviors. Systems theory views organizations as open systems that adapt to their changing environments.
Corporate communication and public relation unit 2
CV for Dev
1. Beverly A. Jensen, Ph.D.
San Jose, Costa Rica
Skype: docbeverly718
Beverlyjensen424@gmail.com
Citizenship: US
Skills Summary
Over 20 years’ experience in communication for International Development
Areas of expertise and sector experience—education (tertiary
teaching/training), human resources (policy reform), health (promotion), agriculture, trade &
investment, privatization, gender issues, judicial reform, peace-building
Liaise with stakeholders in government (ministerial levels), civil society, private sector
business, academia
Judge ofBest Practices in strategic communication across sectors,including corporate
social responsibility campaigns. Judge of communication categories for Stevie Awards in
International Business since 2006.
Created Needs Assessment and designed M&E for programs I have managed including
branding campaign for agricultural product and public health campaign.
Funding organizations with which I have worked: DANIDA,EU Fund, USAID,GTZ,
World Bank, USDA-FAS.
Countries,short-term to long-term contracts:China, Czech Republic, Egypt, Ethiopia,
Poland, Palestine, UAE. Have lived in Egypt, UAE, the Caribbean, Japan,and currently reside in
Central America.
Languages:English native, conversant in Spanish, FS-3
Significant Engagements
Editor, UNESCO-Bangkok, “The Situation and Response Analysis on School-related Gender-
based Violence in Indonesia.” Rewrote the report originally written in Bahasa. Sept-Oct. 2015.
Communication Strategy, Supreme Judicial Council, Palestinian Authority, USAID funded.
Public relations strategy for justice sector. Objective was to restore public confidence in the
justice sector and bring disputes back to the courts in Palestine after the intifada. Conducted
focus groups and interviews with select sources and targets in government, media, and CSOs.
Developed communication strategies and action plan with timelines and M&E., USAID, The
Kaizen Co. sub-contractor to Tt DPK Consulting. Nov- Dec. 2008.
Judge of Stevie Awards for International Business, all communication projects. Review and
evaluate Best Practices globally for public service campaigns, corporate social responsibility,
social media campaigns, etc. Have been a judge of the awards most years since 2006.
Researched, wrote, and designed health website page content for an information website
targeting women. The site, www.WomensMedicineBowl.com , is designed to educate re natural
healing treatments and remedies and to advocate self-responsibility in health matters. Ongoing
but limited professional activity. Site opened in 2003. President/CEO of Women’s Medicine
2. Bowl, LLC. Founder, www.AnIntentionaLife.com, a curated site on health--personal, societal,
and planetary, since May 2015.
Authored. “Importance of Traditional Medicine in the Age of Technology,” Asian Hospital &
Healthcare Management, Jan. 2009
Presentor. “A New Paradigm in Health Care: Put the Patient in Charge,” Diversity Rx
conference, Minneapolis, Sept. 2008
Co-directed health promotion unit for medical students at UAEU Medical School with
results being adopted by the Dept. of Preventive Medicine, Abu Dhabi Health Authority. Johns
Hopkins affiliated. As Associate Professor, UAE University, Al Ain, UAE Aug. 2007- June
2009.
Directed student team at the American University in Dubai that won the International
Advertising Assn collegiate Global Championship for a fully Integrated Marketing
Communication campaign in 2004; view the InterAd competition at www.iaaglobal.org.
In a Mideast-hostile, post- 9/11 environment the students (from 7 countries) researched local
interest in travel to Florida and won the global championship for their integrated campaign for
the Dubai market. Associate Professor in Business, American University in Dubai, 2002-2004
Communications and Business Development, Virtues Project International, a global
violence-prevention program to build civil societies. Determined sources for program support
and partnerships for a violence-prevention, peace-building program, Virtues Project
International, which has been delivered in schools, communities, and organizations in 85
countries since 1991. Specific strategies in this program help build more peaceful, civil
organizations and communities. April –Nov. 2001
Training Development in Marketing and Customer Service for Telecom Egypt, to move the
state phone company from a selling to marketing organization. In two 18-day modules, this
training covered marketing from organizational transformation to knowledge management,
including hands-on market research, branding, strategies in positioning, channels, and pricing,
and customer service. The courses were developed in collaboration with one other consultant.
Telecom Egypt mid- and senior- level staff were trained with 20 to 30 in a session. In the first
course delivery, the experience of collecting research data was found the most valuable—staff
had no experience or data regarding customer needs and issues.
USAID project, subcontractor to IIE, Oct. 2000-Mar. 2001
Project Management, Internet-based Tobacco Control project for health professionals in the
Czech Republic. NGO Capacity Building Using IT in the Czech Republic. The project created a
country-wide network among health professionals interested in tobacco-control (state clinic
physicians and NGOs) through Internet communication, training 25 to 42 participants in Internet
communication, media relations, and political advocacy. The ultimate outcome was a new
nonprofit, the Czech Heart Association, to sustain the network’s activities. Managed the program
(from US primarily) with two Czech partners and their staffs who implemented the project
components; coordinated participation of five US and European partner organizations in training
3. in Czech Republic, and visits of Czechs to the US. Developed media relations training and
recruited professionals in Europe and US to contribute to training. Developed needs assessment
and evaluation instruments for components throughout the project plus reporting tools for the
Czech partners. World Bank Info/Dev project, CECHE contractor, Aug.1999-Dec. 2000
Communication Strategy Consultant, Ethiopian Privatization Agency, Public relations
strategy for privatization. Objective was to understand target audiences’ position vis-à-vis
privatization and increase their participation. Conducted qualitative research in Ethiopia with
business leaders and government ministerial levels. Conducted training in media relations and
communication strategies for senior government officials. Developed public communication
strategies and tactics, timeline, and budget for Ethiopian Privatization Agency.
World Bank project, Price-Waterhouse contractor, Jan.-Feb.1998
Policy Reform Research US-Egypt Presidents’ Council. Member of team developing business
plan for Gore-Mubarek Business Initiative. Objective of the project was to increase trade and
investment between the two nations. Member of a core team of eight international and Egyptian
consultants, gathered economic sector data from senior level executives on Human Resources
and Telecommunication sectors. Sources were GOE ministries, international agencies,
international business CEOs, and Egyptian research and business development organizations.
Reports were prepared for the Council to provide private sector advisory inputs for policy
reforms that would enable increased trade. USAID project, Coopers & Lybrand contractors,
June-Sept. 1997
Director, Integrated Marketing Communication Program, American University in Cairo,
Cairo, Egypt As the nation was beginning to privatize the economy, taught core and advanced
courses in public relations, advertising, public opinion plus national development graduate
seminar. Developed and headed the Integrated Marketing Communication (IMC) program.
Directed IMC student teams in producing campaigns for 100+ Egyptian businesses,
organizations, and government ministries. After conducting necessary research for all clients,
resulting products included comprehensive consumer surveys, print ads, logo designs, PR
brochures, billboards, direct mail, POP materials, and Egypt’s first corporate fund-raising pitch.
IMC developed into premier program with graduates hired as nation’s first corporate
communications officers. 1993-1997
Promotion Campaign Manager, U.S. Wheat Associates, Cairo, Egypt For three years
directed a brand management and marketing campaign to impact $1 billion annual sales to
Egypt: branded American wheat and generated a consumer-driven preference for American
wheat when trading was being privatized. Targeted government officials, commodity buyers,
millers and Egyptian consumers. With $400k annual budget developed strategic plan and tactics
with US Wheat (USW) staff that included printed marketing materials, tradeshows, videos, TV
and print advertising campaigns. Contracted and liaised with external vendors and created an
independent USW office to manage all public contacts. Pre-tested advertising and designed
annual project evaluation. Managed ongoing issues with government ministries and product-
related media crises. National survey in June 1997 showed a 92% awareness of the branded
commodity. 1995-1997
4. Independent Communications Consultant 1993-1998
For foreign aid agencies of European nations and the US, and governments of Egypt and
China, developed communication strategies, conducted research, and provided
training/technical assistance. Projects concerned health, education, the environment,
private sector and institutional development, and mass media development.
Several research projects focused on women: Egyptian women and development, family
planning messages, literacy, Sudanese women and their environment.
Education
Ph.D., 1987, University of Washington, Seattle, School of Communication
MA; BJ, University of Missouri-Columbia, School of Journalism
Graduate Kubasaki High School, Okinawa, Japan
Languages English (native), Spanish (FS-3), Farsi (FS-2)