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Digital Disruption
Silvija Seres, Norsk Kommunikasjonsforening
28 september 2017
Tech rules the world. Software eats it.
The greatest
disruption ever
This time is different:
 Exponential
 Polarising
 Combinatorial
Exponential
Deceptive at first.
Polarising
Winner takes all.
Combinatorial
There are TWO sweet spots:
• Digital marketplaces
• Enabling technologies
12 Gutenberg moments at once
1. AI, big data
2. Robotics, automation
3. Biotech, bioinformatics, synthetic biology
4. Ener...
Not here, not now, not so fast?
Remember not to do linear transcriptions!
Incumbents on iPhone
Even with the Mac, Apple attracted a lot of attention at first, but
they have remained a niche manuf...
Incumbents on Amazon
 Amazon.com is a very interesting retail concept, but IBM is already
generating more revenue, and ce...
Incumbents on Netflix
 Neither RedBox nor Netflix are even on the radar screen in
terms of competition. Blockbuster CEO J...
Incumbents on Tesla
 If there were a rumour that Mercedes or Daimler planned to
start building smartphones then they (App...
Norwegian examples
Telenor
Schibsted
Wilhelmsen
StormGeo
Ruter
NRK
Telenor: From local Telco to 7th largest mobile
operator in the world.
Wilhelmsen: From shipping cars to defense
logistics and port IT.
StormGeo: From weather media to energy
derivatives
Ruter: From buses and trams to mobility services.
NRK: From orchestra and programming to
production and distribution for democracy.
Social effects of
digitalization
1. Polarisation
2.Algorithmisation
3.Globalisation
John Seely Brown
Halftime of a skill is
down to 5 years.
DOL gap
The growing skills
gap!
Economist &
Lifelong Learning
When education
fails to keep pace
with technology,
the result is
inequality.
Future skillsets
The new playbook for
strategy
 Continuous Reconfiguration
 Healthy Disengagement
 Deft Resource Allocation
 Innovation...
Bi-dexterous leadership and risk taking!
Hedgehog and
the fox:
Hedgehog knows one big thing.
Fox knows many small.
BE A BIT OF BOTH!
Love your MTP
Your purpose is
your engine of growth.
Love both control
and creativity
Incentivize both.
Celebrate risk-takers.
Love your origins
They make you
who you are.
Desperately seeking ALL people
Be aware of the value you bring.
Be also aware of what you need to learn.
Silvija’s top 5.
MASSIVE TRANSFORMATIVE PURPOSE (GRETSKY,
NRK)
BIDEXTROUS LEADERSHIP (CORE AND EDGE)
EXPERIENTIAL (FOX AND...
Some reading ideas
Thank you, and good luck!
Questions: silvija.seres@gmail.com
Just fun: @silvijaseres
@silvijaseres
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Lær deg å elske algoritmene - Silvija Seres

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Algoritmer som er laget og optimalisert for trafikk og klikkbarhet påvirker oss mer enn vi liker å tro. Fordi vi serveres akkurat det vi vil ha, er det lite som er objektivt og nøytralt. Det kan skremme noen, men algoritmene har kommet for å bli. Lær deg spillereglene, og forstå hvordan de endrer verden.

Silvija Seres, president i Polyteknisk Forening, investor og rådgiver.

Published in: Technology
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Lær deg å elske algoritmene - Silvija Seres

  1. 1. Digital Disruption Silvija Seres, Norsk Kommunikasjonsforening 28 september 2017
  2. 2. Tech rules the world. Software eats it.
  3. 3. The greatest disruption ever This time is different:  Exponential  Polarising  Combinatorial
  4. 4. Exponential Deceptive at first.
  5. 5. Polarising Winner takes all.
  6. 6. Combinatorial There are TWO sweet spots: • Digital marketplaces • Enabling technologies
  7. 7. 12 Gutenberg moments at once 1. AI, big data 2. Robotics, automation 3. Biotech, bioinformatics, synthetic biology 4. Energy, smart cities and smart houses 5. 3D printing, nanotech 6. Networks, sensors 7. Digital medicine 8. Fintech, regtech, edtech 9. VR and AR 10. Genetics 11. Transport and drones 12. Blockchain
  8. 8. Not here, not now, not so fast? Remember not to do linear transcriptions!
  9. 9. Incumbents on iPhone Even with the Mac, Apple attracted a lot of attention at first, but they have remained a niche manufacturer. That will be their role in mobile phones as well. Nokia’s Chief Strategy Officer Anssi Vanjoki in 2009 We’ve learned and struggled for a few years here figuring out how to make a decent phone … PC guys are not going to just figure this out. Palm-CEO Ed Colligan in 2006 500 dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn’t appeal to business customers because it doesn’t have a keyboard. Microsoft’s CEO Steve Balmer, 2007
  10. 10. Incumbents on Amazon  Amazon.com is a very interesting retail concept, but IBM is already generating more revenue, and certainly more profit, than all of the top Internet companies combined. IBM CEO Lou Gerstner, 1999  The reality is it would be a daunting task requiring tens of billions of dollars in capital and years to build sufficient scale and density to replicate existing networks like FedEx FedEx CEO Mike Glenn, 2016
  11. 11. Incumbents on Netflix  Neither RedBox nor Netflix are even on the radar screen in terms of competition. Blockbuster CEO Jim Keyes, 2008  It’s a little bit like, is the Albanian army going to take over the world? I don’t think so. Time Warner CEO Jeffrey Bewkes, 2010  The notion that [companies like Netflix] are replacing broadcast TV may not be quite accurate. Alan Wurtzel, NBCU president of research and media development, 2016
  12. 12. Incumbents on Tesla  If there were a rumour that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at night. And the same applies to me. Daimler CEO Dieter Zetsche, 2015  An iPhone belongs in your pocket, not on the road. Porsche CEO Oliver Blume i 2016
  13. 13. Norwegian examples Telenor Schibsted Wilhelmsen StormGeo Ruter NRK
  14. 14. Telenor: From local Telco to 7th largest mobile operator in the world.
  15. 15. Wilhelmsen: From shipping cars to defense logistics and port IT.
  16. 16. StormGeo: From weather media to energy derivatives
  17. 17. Ruter: From buses and trams to mobility services.
  18. 18. NRK: From orchestra and programming to production and distribution for democracy.
  19. 19. Social effects of digitalization 1. Polarisation 2.Algorithmisation 3.Globalisation
  20. 20. John Seely Brown Halftime of a skill is down to 5 years.
  21. 21. DOL gap The growing skills gap!
  22. 22. Economist & Lifelong Learning When education fails to keep pace with technology, the result is inequality.
  23. 23. Future skillsets
  24. 24. The new playbook for strategy  Continuous Reconfiguration  Healthy Disengagement  Deft Resource Allocation  Innovation Proficiency  A Discovery Driven Leadership Mindset  Entrepreneurial Career Management
  25. 25. Bi-dexterous leadership and risk taking!
  26. 26. Hedgehog and the fox: Hedgehog knows one big thing. Fox knows many small. BE A BIT OF BOTH!
  27. 27. Love your MTP Your purpose is your engine of growth.
  28. 28. Love both control and creativity Incentivize both. Celebrate risk-takers.
  29. 29. Love your origins They make you who you are.
  30. 30. Desperately seeking ALL people Be aware of the value you bring. Be also aware of what you need to learn.
  31. 31. Silvija’s top 5. MASSIVE TRANSFORMATIVE PURPOSE (GRETSKY, NRK) BIDEXTROUS LEADERSHIP (CORE AND EDGE) EXPERIENTIAL (FOX AND HEDGEHOG) BOTTOM UP AND TOP DOWN (SCM AND VIPPS) YOUNG AND OLD (LIFELONG LEARNING)
  32. 32. Some reading ideas
  33. 33. Thank you, and good luck! Questions: silvija.seres@gmail.com Just fun: @silvijaseres @silvijaseres

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